Theme: Techniques to Increase Store Sales, Pt. 4
Issue 35, June 15, 2000


Dr. Ralph F. Wilson, E-Commerce Consultant With this issue we conclude a series on ways to increase the sales and conversion rate in your online store.

Window Dressing 101: Redesign Your Store's Display Window to Lure the Shoppers Inside

Just like a the store display window in a suburban shopping mall is designed to lure you in the door. Think of your store's front page as your store window. Here are the ways you can compel your customers to come inside. Read the Article.

Fine-tune Your Ordering System to Encourage Sales

You customers may not notice if your ordering system is well-designed, but if it isn't they just won't buy. Here's what to watch out for. Read the Article.

Generating Trust to Motivate Sales

In the final analysis, if your customers trust you they will place an order. If not -- no matter how good the price seems -- they'll hold back. Here's how to build their trust, and your bottom line. Read the Article.

My Experience with Yahoo! Store

One of my Doctor Ebiz subscribers gave some great feedback about his experience with Yahoo! Store. I thought you might be interested. Read the Letter.

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