Boost your sales with Web Marketing Today Premium Edition

E-Commerce in China

by Dr. Ralph F. Wilson
Web Commerce Today, Issue 45, April 15, 2001

What do you do if most people in your country don't use credit cards? Kevin Zhong, our correspondent in China, reports three main methods:

  1. COD. The most popular method is to pay upon delivery. This is mainly because that most of people don't have credit cards, and the payment upon delivery is the safest way for them.
  2. Bank Transfer. Another popular approach as to transfer money from the customer's bank account online, similar to using an ATM. The service is provided by China Merchants Bank. It is reported that there are over 150 million bank (including debit) cards in China.
  3. Remittance. Remittance of payment after the order is also used in e-commerce.

The number of Internet users in China is mushrooming. According to a report by the China Internet Network Information Center, with data through 12/31/00, there are 22.5 million Internet users who use the Internet one hour a week or more, about 1/3 the number of users in the US. Gender breakdown is 70% male, 30% female. Users are primarily young, with 15% under 18, 41% ages 18 through 24, and 19% ages 25-30. 63% and unmarried. 41% have graduated with at least a bachelor's degree. http://www.cnnic.cn/develst/e-cnnic200101.shtml

E-commerce, too, is burgeoning. The China E-Commerce Association and China Network Evaluation Center reported business to consumer sales of US$62.9 million in 2000, and projects US$190 million in 2001, and US$3.2 billion by 2004. An April 9 story by the Xinhua News Agency, reported that currently China has more than 600 online stores, located mainly in Beijing, Shanghai, and Guangzhou. Best-selling items include computers and communications products, personal-use items, books, magazines, videos, music products and electrical household appliances. As an e-commerce infrastructure is built and a nationwide credit system and laws developed, B2C commerce will expand even faster.

A good English source of information on business in China can be obtained from China Online. http://www.chinaonline.com/


Other articles from this issue

AddThis Social Bookmark Button
Three free e-books Subscribe to our free e-mail newsletter — Web Marketing Today®, published to 108,000+ confirmed opt-in subscribers worldwide. Just to encourage you to take this step, I'm including three free e-books that you can download and read: The Web Marketing Checklist: 32 Ways to Promote Your Website, 12 Website Design Decisions Your Business Will Need to Make, and Making & Marketing E-Books, each worth $12 -- just for subscribing. No catch.RSS feed
First Last
E-mail
Country (2-letter abbreviation)
Preferred Format Plain text
HTML

We respect your privacy and never sell or rent our subscriber lists. Subscribing will not result in more spam! I guarantee it!


Brand new ebook: How to Write an Ad that Clicks. Buy just one or both bundled for big savings.