Theme: Secure E-Mail E-Commerce
Issue 43, February 15, 2001
Web marketers have learned how to do direct e-mail marketing
rather effectively. But what if you were to include a secure order
form right in your HTML e-mail so that customers don't have to do
anything to order but fill out the form and submit it? And what if
you could pre-fill-out the form with your customer's account
number or address? I believe that's the next step for e-merchants.
I'll explain how to do it in this issue. Lots of research goes into
these articles:
* Secure E-Mail E-Commerce: Using Secure HTML E-Mail Order Forms
* Survey of HTML E-Mail SSL-Submission Capability
God bless you,
Dr. Ralph F. Wilson, Editor
Secure E-Mail E-Commerce: Using Secure HTML E-Mail Order Forms
How realistic is it to use HTML e-mail order forms? I think the time is come -- with a few caveats. Here's why I think so and how to do it. Read the Article
- Example of HTML E-Mail Subscription Form
- Example of HTML E-Mail Form Template (without fields filled in)
- Example of Accompanying Text E-Mail Offer those who can see text only
Survey of HTML E-Mail SSL-Submission Capability
Not all e-mail client programs will submit an HTML form securely. Here are the programs that will and won't work. See the comparison chart
New Ecommerce and Web Marketing Articles
Each month our team of link editors scours dozens of online periodicals and resources to find key information on e-commerce and Web marketing. With so much new literature available to you, how do you find what you need quickly and painlessly? Here's a selective and searchable database of article and resource links to help your research and keep you up-to-date in the field. (Links gathered in a given month are usually available during the second week of the following month.)
