ActiveMessage

by Dr. Ralph F. Wilson, E-Commerce Consultant
Web Commerce Today, Issue 59, June 15, 2002

This article contains older information. Go here for newer information on marketing tools.

ActiveMessage

ActiveMessage, Inc.

http://www.activemessage.com/

Type: Hosted

Link tracking, etc. Various plans. Begins at $25/month for 250 e-mails, 5 cents beyond that.

List Size:
500K to 2 mil

Empl:
7 to 25

Training:
2 hr

Cust Serv: 5

Qual: 4

Ease: 4

Country:
US

Strengths: Total control over creating and sending email campaigns (with roles and permissions scheduler and ability to change link redirects and inbound reply routing on fly).

Weaknesses: The program is extremely feature rich but there is a slight learning curve if you want to use some of the more advanced features.

Missing?

List Size:
100K to 500K

Empl:
2 to 6

Training:
1 hr

Cust Serv: 5

Qual: 5

Ease: 5

Country:
US

Strengths: They have great customer service with fast turnaround times. The reports are among the most detailed I've seen.

Weaknesses: We use their agency module where each of our customers have their own account and roll-up to ours. The billing reports are nice but would like to see more graphs and analytics so we can uncover additional revenue opportunities.

Missing? Right now the user interface is only available in English Japanese and Spanish but would like to see a German and French user interface.


Other articles from Web Commerce Today, Issue 59, June 15, 2002
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