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Constant Contact

by Dr. Ralph F. Wilson, E-Commerce Consultant
Web Commerce Today, Issue 59, June 15, 2002

Constant Contact

Roving Software, Inc.

http://www.constantcontact.com

Type: Hosted

Allows HTML, AOL, and text versions, list management, link tracking. Pricing up to 50 free, up to 250 $10/month, up to 2500 $25/month, etc. Can rent opt-in lists from NetCreations through Constant Contact.

List Size:
1K to 5K

Empl:
one

Training:
3 hr

Cust Serv: 4

Qual: 5

Ease: 4

Country:
US

Strengths: It automatically determines if an address should receive html text or hybrid aol version. It has easy to use templates. It's affordable $25/month for under 2 000 addresses.

Weaknesses: None.

Missing? none

List Size:
< 100

Empl:
7 to 25

Training:
1 hr

Cust Serv: 3

Qual: 4

Ease: 5

Country:
AU

Strengths: Their newsletter template system.

Weaknesses: The inability to address each recipient by name (ie lacks customization)

Missing? The ability to insert the recipients name in the body of the newsletter.

List Size:
100 to 1K

Empl:
2 to 6

Training:
1 hr

Cust Serv: NA

Qual: 4

Ease: 4

Country:
US

Strengths: The ability to create a dynamic email with photos headlines etc. without having to handle the html aspects. I also like this the program converts my email for aol users into a format they can read.

Weaknesses: Having to reload logos and other items that are always the same each time a new email letter is sent.

Missing? I'd like them to be able to send my email to aol users with the images included but that is more of an aol issue I think than a programming problem.

List Size:
25K to 100K

Empl:
2 to 6

Training:
1 hr

Cust Serv: 5

Qual: 4

Ease: 4

Country:
US

Strengths: Constant Contact is inexpensive and easy to use. It supports the beginner by giving them a variety of HTML templates to choose from and it allows the more advanced users to easily upload custom HTML e-mails. Their Customer Service Department is great and are easy to get a hold of to answer any questions that we have had. They are constantly making upgrades to the service and are very responsive to all suggestions. Chad Jaquays Director of Business Development Traffic Strategies.com

Weaknesses: Some of our clients are sketchy about handing over their e-mail addresses to a third party for security reasons.

Missing? It would be nice to be able to send more personalized e-mails that would include data such as name and company...

List Size:
< 100

Empl:
2 to 6

Training:
hr

Cust Serv: NA

Qual: 2

Ease:

Country:

Strengths: it is free and we can edit the source ourselves

Weaknesses:

Missing?


Other articles from Web Commerce Today, Issue 59, June 15, 2002

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