Boost your sales with Web Marketing Today Premium Edition

DARTmail

by Dr. Ralph F. Wilson, E-Commerce Consultant
Web Commerce Today, Issue 59, June 15, 2002

DARTmail

DoubleClick

http://www.doubleclick.net/us/publishers/email-marketing/dartmail.asp

Type: Hosted

Enterprise level, developed by leading ad serving company. No prices online.

List Size:
100K to 500K

Empl:
100 to 500

Training:
20 hr

Cust Serv: 1

Qual: 4

Ease: 3

Country:

Strengths: real time reporting

Weaknesses: interface design not intuative

Missing? easy proofing by format

List Size:
5K to 25K

Empl:
100 to 500

Training:
40 hr

Cust Serv: 3

Qual: 4

Ease: 5

Country:
US

Strengths: This system is DartMail - especially good is the ease of use of the UI - which is very intuitive. Overall this has all the functionality that mid-size companies and up would need: list management content creation aol conversion personalization dynamic content functionality excellent tracking and reporting to great detail handle large numbers of outgoing email set up various to/from names.

Weaknesses: Price. Unfortunately the price structure makes it difficult for small - and even mid-size - companies to justify unless they're doing *a lot* of emailing (100 000+)

Missing? can't think of any. Great product.


Other articles from Web Commerce Today, Issue 59, June 15, 2002

AddThis Social Bookmark Button
Three free e-books Subscribe to our free e-mail newsletter — Web Marketing Today®, published to 108,000+ confirmed opt-in subscribers worldwide. Just to encourage you to take this step, I'm including three free e-books that you can download and read: The Web Marketing Checklist: 32 Ways to Promote Your Website, 12 Website Design Decisions Your Business Will Need to Make, and Making & Marketing E-Books, each worth $12 -- just for subscribing. No catch.RSS feed
First Last
E-mail
Country (2-letter abbreviation)
Preferred Format Plain text
HTML

We respect your privacy and never sell or rent our subscriber lists. Subscribing will not result in more spam! I guarantee it!


Brand new ebook: How to Write an Ad that Clicks. Buy just one or both bundled for big savings.