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Email Factory

by Dr. Ralph F. Wilson, E-Commerce Consultant
Web Commerce Today, Issue 59, June 15, 2002

EmailFactory

EmailFactory.com

http://www.emailfactory.com

Type: Hosted

Link tracking (counting), list creation and management, campaign management. Setup $100. $25 monthly for 20K e-mails, $75 for 80K, $250 for 500K, and up.

List Size:
5K to 25K

Empl:
2 to 6

Training:
5 hr

Cust Serv: 5

Qual: 5

Ease: 4

Country:
US

Strengths: The fact that the system is web-based makes it very easy to maintain from a resources standpoint. The contest feature is nice too -- something that has been helpful in increasing my opt-in email list numbers.

Weaknesses: I've not experienced any weaknesses or frustrations as yet.

Missing? I have not found anything to be lacking so far.

List Size:
1K to 5K

Empl:
2 to 6

Training:
1 hr

Cust Serv: 5

Qual: 5

Ease: 4

Country:
US

Strengths: Automatic one click opt-out viral and survey features and the low-cost

Weaknesses: Sometimes connection speeds are slow

Missing? I'm sure there are some but we're very happy with everything they offer -- and they've added some features on like the survey builder that we use

List Size:
25K to 100K

Empl:
100 to 500

Training:
2 hr

Cust Serv: 4

Qual: 5

Ease: 3

Country:
US

Strengths: Easy and very affordable -- especially to the smaller clients.

Weaknesses: The frustration is on my company's end. We are unable to code HTML e-mails ourselves.

Missing? None from my perspective.

List Size:
100K to 500K

Empl:
2 to 6

Training:
10 hr

Cust Serv: 5

Qual: 5

Ease: 5

Country:
US

Strengths: There is someone available at all times. This system is always up and running. The software is very easy to work with and manage.

Weaknesses: i feel that there are none Im very pleased with the entire system

Missing? again im extremely pleased with the system

List Size:
25K to 100K

Empl:
2 to 6

Training:
1 hr

Cust Serv: 4

Qual: 5

Ease: 3

Country:
US

Strengths: Easy to use Viral marketing tool

Weaknesses: --

Missing? Easier viral contests

List Size:
5K to 25K

Empl:
7 to 25

Training:
hr

Cust Serv: 5

Qual: 5

Ease:

Country:

Strengths:

Weaknesses:

Missing?

List Size:
5K to 25K

Empl:
7 to 25

Training:
hr

Cust Serv: 4

Qual: 5

Ease:

Country:

Strengths:

Weaknesses:

Missing?

List Size:
500K to 2 mil

Empl:
26 to 100

Training:
5 hr

Cust Serv: 5

Qual: 5

Ease: 4

Country:
US

Strengths: Customer Service. Reliability. Responsiveness.

Weaknesses: Login Problems.

Missing? Some of the mail merge features are too slow.

List Size:
5K to 25K

Empl:
7 to 25

Training:
hr

Cust Serv: 5

Qual: 5

Ease:

Country:

Strengths:

Weaknesses:

Missing?

List Size:
1K to 5K

Empl:
2 to 6

Training:
10 hr

Cust Serv: 5

Qual: 5

Ease: 4

Country:
NZ

Strengths: Its viral marketing module and the easy way to get create new lists from recipients who have clicked through to something.

Weaknesses: Database functions not strong

Missing? Drop down menu choices in subscribe forms

List Size:
100 to 1K

Empl:
2 to 6

Training:
1 hr

Cust Serv: 5

Qual: 5

Ease: 5

Country:
US

Strengths: E-Mail Factory is self-explanatory and simple to use but still the strongest feature of E-Mail Factory is the support behind it. If we ever do have a question we are able to get help quickly and efficienctly. We wouldn't use anything else.

Weaknesses: We haven't come across any weaknesses in E-Mail Factory.

Missing?

List Size:
100 to 1K

Empl:
one

Training:
5 hr

Cust Serv: 5

Qual: 5

Ease: 5

Country:
US

Strengths: EmailFactory is easy to use and difficulties in the beginning were quickly resolved. It's very flexible and continues to improve with each campaign. The interface is easy to use and understand.

Weaknesses: The only weakness I can discern is that I would have to maintain an AOL account to view a test message.

Missing? None that I can think of...

List Size:
5K to 25K

Empl:
2 to 6

Training:
hr

Cust Serv: 3

Qual: 4

Ease:

Country:

Strengths:

Weaknesses:

Missing?

List Size:
1K to 5K

Empl:
26 to 100

Training:
2 hr

Cust Serv: 5

Qual: 5

Ease: 5

Country:
US

Strengths: Viral Marketing Response Tracking Easy User Interface

Weaknesses: Nothing - it runs pretty well.

Missing? A little more flexibility in the tags placed on emails at the end.

List Size:
1K to 5K

Empl:
2 to 6

Training:
1 hr

Cust Serv: 5

Qual: 5

Ease: 4

Country:
US

Strengths: Emailfactory is easy to use and viral marketing feature excellent.

Weaknesses: I can think of no weakness.

Missing? Again thus far Emailfactory has met (and exceeded) all my mail list needs.

List Size:
100K to 500K

Empl:
2 to 6

Training:
15 hr

Cust Serv: 4

Qual: 4

Ease: 5

Country:
US

Strengths: Easy fi use and ability to send mass emails quickly to list members. also the ability to separate the different kinds of email address out of the list like aol html and plain text viewers.

Weaknesses: nothing

Missing? they have been adding everything we need


Other articles from Web Commerce Today, Issue 59, June 15, 2002

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