Boost your sales with Web Marketing Today Premium Edition

GoldMine

by Dr. Ralph F. Wilson, E-Commerce Consultant
Web Commerce Today, Issue 59, June 15, 2002

GoldMine

FrontRange Solutions

http://www.frontrange.com/goldmine/

Type: Desktop

GoldMine FrontOffice uses contact list system for e-mail marketing. Sold through local dealers. No price on website.

 

List Size:
5K to 25K

Empl:
26 to 100

Training:
3 hr

Cust Serv: 3

Qual: 4

Ease: 2

Country:
US

Strengths: Goldmine's strongest feature is that it holds ALL customer interaction not just email list propagation. This is crucial because not all customer communication comes via the web. Tracking all customer interaction is very important to understanding the success or failure of any marketing.

Weaknesses: Goldmine is very weak in the handling of returned (bounced) email and is very time consuming to record.

Missing? Goldmine by default can deal with importing info via web forms but not changing the information once it's in the computer (like an unsubscribe form). An 3rd party add-on program called Gold-Pump (Best-Fit Solutions) has this ability and is fairly resonable in cost. Goldpump also has many of the scripts for implementing email marketing on the web.

GoldMine

FrontRange Solutions

http://www.frontrange.com/goldmine/

Type: Desktop

GoldMine FrontOffice uses contact list system for e-mail marketing. Sold through local dealers. No price on website.

List Size:
25K to 100K

Empl:
26 to 100

Training:
hr

Cust Serv: 2

Qual: 4

Ease:

Country:

Strengths: all around features. Strong DB tools

Weaknesses:

Missing?


Other articles from Web Commerce Today, Issue 59, June 15, 2002

AddThis Social Bookmark Button
Three free e-books Subscribe to our free e-mail newsletter — Web Marketing Today®, published to 108,000+ confirmed opt-in subscribers worldwide. Just to encourage you to take this step, I'm including three free e-books that you can download and read: The Web Marketing Checklist: 32 Ways to Promote Your Website, 12 Website Design Decisions Your Business Will Need to Make, and Making & Marketing E-Books, each worth $12 -- just for subscribing. No catch.RSS feed
First Last
E-mail
Country (2-letter abbreviation)
Preferred Format Plain text
HTML

We respect your privacy and never sell or rent our subscriber lists. Subscribing will not result in more spam! I guarantee it!