E-Commerce eBay Style: Online Auctions
Issue 53, December 15, 2001

Dear Friends,

I'm becoming more aware of the importance of tapping into collections of online buyers, such as the community of 34 million registered eBay buyers looking for specific products. eBay has been under my e-commerce radar for some time, but no more. In this issue I explain how existing online and brick-and-mortar businesses can add a new sales channel in eBay and similar auctions that can increase their bottom line. In this issue:

• Leveraging eBay's Marketplace to Grow Your E-Business
• eBay and Auction Resources, Ezines, Books, and Auction Management Software Tools
• Review: Make Your Net Auction Sell!

For those of you who are finishing up a Christmas selling season, I know you're ready for a break. But take these ideas in early January and find ways to expand your online sales.

I want to take this opportunity to wish you, my special friend and valued subscriber, a very merry Christmas and happy New Year.

May God bless you richly,
Dr. Ralph F. Wilson, Editor

Leveraging eBay's Marketplace to Grow Your E-Business

Many online store owners struggle to drive traffic to their site to increase sales, but ignore the potentials of auction sites. Here are specific ways you can leverage the strengths of the eBay selling environment to create a new sales channel for your online business. Read the Article.

eBay and Auction Resources, Ezines, Books, and Auction Management Software Tools

Provides links to eBay and auction-related articles, ezines, resource centers, and auction sales management software. This list will show you the best sites and save you hours of looking. See the Resources.

Review: Make Your Net Auction Sell!

If you're looking for a guide that will bring you up-to-speed on buying and selling in online auctions, take a good look at this e-book. I'm impressed. Read the Review.

New Ecommerce and Web Marketing Articles

Each month our team of link editors scours dozens of online periodicals and resources to find key information on e-commerce and Web marketing. With so much new literature available to you, how do you find what you need quickly and painlessly? Here's a selective and searchable database of article and resource links to help your research and keep you up-to-date in the field. (Links gathered in a given month are usually available during the second week of the following month.)