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Survey of E-Mail Marketing Programs
Desktop Programs

by Dr. Ralph F. Wilson
Web Commerce Today, Issue 59, June 15, 2002

These programs are installed on your desktop computer and send and receive e-mail through your dial-up or DSL connection. They typically charge a one-time licensing fee.

Act! 2000
http://www.act.com
Interact Commerce Corp.
Type: Desktop

$189.95 to $199.95. Widely-used program to keep track of sales contacts, meetings, calls, etc. Until recently owned by Symantec.

2 User
Responses

Requires paid Web Commerce Today subscription
Arclab Database Mailer
http://www.arclab.com/products/amlc/
Arclab Software
Type: Desktop

Supports both internal database or any ODBC connection. $99 to $199. Other products include MailMe! Pro and Database Mailer.

1 User
Responses

Requires paid Web Commerce Today subscription
Broadc@st HTML
http://www.mailworkz.com/products.htm
MailWorkZ
Type: Desktop

$249 up to 500 recipients, $795 up to 5000 recipients, $2495 unlimited.

6 User
Responses

Requires paid Web Commerce Today subscription
Campaign
http://www.arialsoftware.com
ArialSoft
Type: Desktop

Campaign 5 is $995 plus $249/year for support. Batch size 50K. Campaign 6, due in 2/02 is web-based, $2495 plus $249/year for support. Batch size unlimited.

2 User
Responses

Requires paid Web Commerce Today subscription
Desktop Server 2000
http://www.desktopserver.com/
Clown Industries and Mtisoftware.com
Type: Desktop

Spam tool. $299 to $499.

6 User
Responses

Requires paid Web Commerce Today subscription
DirectMAIL

Earthonline
Type: Desktop

Offers spam tools.

3 User
Responses

Requires paid Web Commerce Today subscription
E-mail Workshop
http://www.emailworkshop.com
Word Place, Inc.
Type: Desktop

$89 to $99 version. 15 day free trial. Text and HTML capabilities, built-in editor, list management, dictionaries in 11 European languages.

3 User
Responses

Requires paid Web Commerce Today subscription
EmailUnlimited
http://www.emailunlimited.info/42194/
4OfficeAutomation
Type: Desktop

Text or HTML emails, integrated HTML editor, autoresponder, scheduled follow-up messages. Supports ODBC compliant databases, Excel, FoxPro, dBase, MS Works, MS Outlook and 2000 contact lists. Subs and unsubs. $159 standard, $269 gold.

33 User
Responses

Requires paid Web Commerce Today subscription
Emerge
http://www.earthonline.com
EOL Corp.
Type: Desktop

E-mail merge from multiple data fields, HTML or text, address verifier. $1500. Part of a suite of spam tools.

2 User
Responses

Requires paid Web Commerce Today subscription
Extractor Pro
http://www.extractorpro.com
ExtractorPro.com, Inc.
Type: Desktop

List maintenance. Sorts, breaks up, purges duplicates. Imports data into MS Access, tracking, direct delivery. $297.

6 User
Responses

Requires paid Web Commerce Today subscription
Gammadyne Mailer
http://gammadyne.com/refer.php?ref=10045&page=mmail.htm
Gammadyne Software
Type: Desktop

Excellent e-mail automation tool, contains database script language, ODBC compliant database support, multi-threading e-mailing, direct deliver, list maintenance, data extraction from e-mails, etc. $119.

23 User
Responses

Requires paid Web Commerce Today subscription
GoldMine
http://www.frontrange.com/goldmine/
FrontRange Solutions
Type: Desktop

GoldMine FrontOffice uses contact list system for e-mail marketing. Sold through local dealers. No price on website.

2 User
Responses

Requires paid Web Commerce Today subscription
Group Mail (Infacta)
http://www.infacta.com
Infacta
Type: Desktop

Formerly Aureate Group Mail. List management, multi-language capability, imports data from ODBC compliant databases, data filters, checks for duplicates, text or HTML, direct delivery. Free version. Pro version, $79.95. Plus version, $179.95 includes mult-threading, and greater database import features.

30 User
Responses

Requires paid Web Commerce Today subscription
Mach10
http://www.earthonline.com
EOL Coroporation
Type: Desktop

$395. Part of a suite of spam tools.

3 User
Responses

Requires paid Web Commerce Today subscription
MailKing
http://www.mailking.com
MessageMedia/DoubleClick
Type: Desktop

Accesses MS 2000 products inlcuding Access and Outlook without the need to import. E-mail merge, SQL selections. Builds messages before sending. HTML support, international character sets. Since MessageMedia was acquired by DoubleClick the webpage is not found, but I hope it will resurface. $199 to $239. See my older review of MailKing. http://www.wilsonweb.com/reviews/mailking.htm

8 User
Responses

Requires paid Web Commerce Today subscription
Mailloop
http://marketingtips.com/mailloop/t.x/15267/
Corey Rudl
Type: Desktop

Capable desktop software uses text file that can be exported from a database. List maintenance, opt-in, bounce, auto responses, scheduling operations, direct delivery, HTML and text, e-mail merging, merge filters, attachments, e-mail extractor. $397.

33 User
Responses

Requires paid Web Commerce Today subscription
Mass e-Mailer
http://www.mass-emailer.com/
Intelliquis International, Inc.
Type: Desktop

$79.95. Spam tool.

1 User
Responses

Requires paid Web Commerce Today subscription
MaxBulk Mailer
http://www.maxprog.com/MaxBulk.html
Max Programming, LLC
Type: Desktop

For Macintosh desktops. Standard, $34.95. Text and HTML, e-mail list maintenance, spam use is disabled. Attachements, e-mail merge, scheduling. Pro version ($44.90) includes custom mail-merge tags, date tags, works directly from data in FileMaker databse.

2 User
Responses

Requires paid Web Commerce Today subscription
MDaemon Mail Server
http://mdaemon.deerfield.com/
Deerfield.com
Type: Desktop

Scalable desktop mailing program for Windows. Priced for small businesses as well as enterprise level applications. Feature-rich. Starts at $110/year.

3 User
Responses

Requires paid Web Commerce Today subscription
Merak Mail Server
http://www.merakmailserver.com
Icewarp Software
Type: Desktop

Windows-based mailing list program for small business and ISPs. Pro versions have ODBC capability. $79 to $980, depending upon capability.

1 User
Responses

Requires paid Web Commerce Today subscription
Personalizemail
http://www.personalizemail.com
Blaze Software
Type: Desktop

Bulk email software, including multi-threaded sending, multimedia embed, database ability, e-mail merge, multiple attachments, rotate multiple SMTP servers, anonymous. Designed as a spam tool. Pro version, $249.95. Standard, $159.95; FloodMail Pro, $69.95

2 User
Responses

Requires paid Web Commerce Today subscription
PostCast
http://www.postcast.com
Gate Comm Software
Type: Desktop

List maintenance, extract data from e-mails to database, e-mail merge, import into Access 97 database, etc. Scheduler. Standard edition, $177. Professional edition $297 with integrated SMTP server, data exchange with cgi scripts, etc.

1 User
Responses

Requires paid Web Commerce Today subscription
Postmaster Express
http://www.post-master.net/rs/wishttp://www.post-master.net/rs/wis
Online Automation
Type: Desktop

Listserver, follow-up autoresponders, database management, automated follow-up system, contact manager, appointment scheduler. $299.

12 User
Responses

Requires paid Web Commerce Today subscription
Stealth Mass Mailer

Marketing Masters
Type: Desktop

Spam tool. $399. Ads random numbers to from, subject, and to fields to defeat anti-spam filters. Multiple connections to one or more SMTP servers. Forged headers, bogus headers.

3 User
Responses

Requires paid Web Commerce Today subscription
WorldCast
http://www.fairlogic.com/worldcast/
Fairlogic Systems
Type: Desktop

$49 single user license. Imports and exports to many databases and lists. E-mail validator, crash recovery, multi-threaded sending, direct delivery. Internal HTML editor, spell checker.

3 User
Responses

Requires paid Web Commerce Today subscription
WorldMerge
http://www.coloradosoft.com/worldmrg/
ColoradoSoft, Inc.
Type: Desktop

$49.00 E-mail merge program that provides direct support for MS Access, Excel, dBase, ODBC databases, or CVS databases with no conversion or import required. Wizards help in setting up projects. Unlimited fields and projects. Up to 20 attachments per recipient. Max list size 100K. Direct delivery mode. Database filters. Received various Editor's Choice awards.

4 User
Responses

Requires paid Web Commerce Today subscription


Other articles from Web Commerce Today, Issue 58, May 15, 2002
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