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Survey of E-Mail Marketing Programs
Hosted Programs

by Dr. Ralph F. Wilson
Web Marketing Today Premium, Issue 59, June 15, 2002

These programs are web-hosted services, also know as ASPs (Application Service Provider). You typically pay a monthly fee based on the number of e-mails you send each month.

ActiveMessage
http://www.activemessage.com/
ActiveMessage, Inc.
Type: Hosted

Link tracking, etc. Various plans. Begins at $25/month for 250 e-mails, 5 cents beyond that.

2 User
Responses

Requires paid Web Marketing Today Premium subscription
Annuncio
http://www.annuncio.com/
PeopleSoft
Type: Hosted

Enterprise level application.

 
Attractis
http://www.attractis.com/
Attractis, Inc.
Type: Hosted

Rich e-mail marketing. No prices on website.

 
AWeber
http://www.aweber.com/?24448
Aweber Communications
Type: Hosted

Autoresponder system that allows sequential auto responses as well as broadcast messages to list. $19.95/month.

6 User
Responses

Requires paid Web Marketing Today Premium subscription
BambooBiz Online
https://www.postmasteronline.com
BanbooBiz, Inc. and Online Automation, Inc.
Type: Hosted

Formerly Postmaster Online. Also known as Business Office Online (BOO). $34.95/month.

1 User
Responses

Requires paid Web Marketing Today Premium subscription
BulletPass
http://www.bulletpass.com
E-Base Interactive
Type: Hosted

$99.95 setup, $29.95/month, 1000 e-mails per month.

1 User
Responses

Requires paid Web Marketing Today Premium subscription
Campaigner
http://www.gotmarketing.com/
GotMarketing
Type: Hosted

Monthly $20 for 1000 emails, $60 for 10K, and up. Advanced ($1000/mo for 100K e-mails) and Enterprise level ($3000/mo for 300K e-mails) allow up to 40 database attributes. Autodetect HTML or text, multiple trackable links with real-time reporting.

5 User
Responses

Requires paid Web Marketing Today Premium subscription
Constant Contact
http://www.constantcontact.com
Roving Software, Inc.
Type: Hosted

Allows HTML, AOL, and text versions, list management, link tracking. Pricing up to 50 free, up to 250 $10/month, up to 2500 $25/month, etc. Can rent opt-in lists from NetCreations through Constant Contact.

5 User
Responses

Requires paid Web Marketing Today Premium subscription
DARTmail
http://www.doubleclick.net/us/publishers/email-marketing/dartmail.asp
DoubleClick
Type: Hosted

Enterprise level, developed by leading ad serving company. No prices online.

2 User
Responses

Requires paid Web Marketing Today Premium subscription
Digital Impact
http://www.digitalimpact.com
Digital Impact, Inc.
Type: Hosted

Enterprise level. No pricing on website.

 
DocuMatix Email Manager
http://www.documatix.com/
DocuMatix LLC
Type: Hosted

No prices on website.

1 User
Responses

Requires paid Web Marketing Today Premium subscription
e2Mail Center
http://www.e2communications.com
e2 Communications
Type: Hosted

Enterprise level, tracking, etc. No prices on website.

 
EchoSystem
http://www.bluehornet.com/
BlueHornet Networks, Inc.
Type: Hosted

Individually customized e-mail systems. San Diego, CA. No price on website.

 
EmailFactory
http://www.emailfactory.com
EmailFactory.com
Type: Hosted

Link tracking (counting), list creation and management, campaign management. Setup $100. $25 monthly for 20K e-mails, $75 for 80K, $250 for 500K, and up.

16 User
Responses

Requires paid Web Marketing Today Premium subscription
HaleyMail
http://www.haleymail.com/
Haley Marketing Group
Type: Hosted

Client marketing system. No prices online.

1 User
Responses

Requires paid Web Marketing Today Premium subscription
iBuilder
http://www.verticalresponse.com
VerticalResponse
Type: Hosted

Billed on number of e-mails sent. $15/M down to $7.50/M. List maintenance, upload lists. Tracks HTML opening stats.

2 User
Responses

Requires paid Web Marketing Today Premium subscription
Kana Communications
http://www.kana.com

Type: Hosted

Enterprise level eCRM application. No prices on website.

 
List Builder
http://www.bcentral.com/products/lb/
Microsoft bCentral
Type: Hosted

$29.95/month for up to 10K e-mails per month.

15 User
Responses

Requires paid Web Marketing Today Premium subscription
ListHost.net
http://www.listhost.net
Sling Shot Media
Type: Hosted

List hosting services based on e-mails sent. Sling Shot Mail $250/month provides message personalization, targeting to demographic characteristics, HTML or text, URL click-through counting (tracking).

3 User
Responses

Requires paid Web Marketing Today Premium subscription
ListPlex
http://www.lsoft.com/products/default.asp?item=listplex
L-Soft
Type: Hosted

Listserving and maintenance, custom domain name, web interface, archives, HTML or text, single or double opt-in. Only prices for LISTSERV Lite online and EASE services.

 
ListProc
http://www.listproc.net
CREN
Type: Hosted

Venerable mailing list management software to be installed on webserver computer, for various types of Unix. License $2475 for unlimited lists.

1 User
Responses

Requires paid Web Marketing Today Premium subscription
Listserv
http://www.lsoft.com
L-Soft
Type: Hosted

Well-known program used to host very large announcement and discussion lists. Got its start in universities. Now widely-used commercially.

2 User
Responses

Requires paid Web Marketing Today Premium subscription
Lyris
http://www.sparklist.com/cgi-bin/af/b.cgi/104/
Sparklist or other vendor
Type: Hosted

Ver 5.0 includes a basic version for announcement and discussion lists, list management, limited mail merge. Pro version allws SQL queries and targeting, conditional content, merge/purge for multiple lists. Can be hosted on various Unix and Windows webservers. Hosted services at SparkList begin at $50 per month minimum, $1 per 1000 e-mails sent. HTML and text. Single and double opt-in. Link tracking for extra charge. See my older review of Lyris. http://www.wilsonweb.com/reviews/lyris.htm

27 User
Responses

Requires paid Web Marketing Today Premium subscription
Maestro
http://www2.kinumok.com/cgi-bin/nph-clickthru.cgi?id=wilson
Komunik
Type: Hosted

Java-based e-mail application in French and English. Import CSV files, HTML and AOL formats, open and link tracking, e-mail merge from multiple fields. Free trial. Then $175 per 5000 e-mails. Prices lower with higher volumes.

3 User
Responses

Requires paid Web Marketing Today Premium subscription
MailerMailer.com
http://www.mailermailer.com
MailerMailer, LLC
Type: Hosted

Can gather demographic info on sign-up page, limited uploading, e-mail merge, list maintenance, single or double opt-in. Both click-through tracking by list member. Pricing: free up to 200 messages per month. $29.95 for up to 20K, $49.95 for up to 50K, and up.

2 User
Responses

Requires paid Web Marketing Today Premium subscription
mail-list.com
http://mail-list.com

Type: Hosted

Hosts announcement lists ($100 annually) and discussion lists ($200 annually), up to 50K messages a month. $100 set-up fee. List maintenance. E-mail address only.

2 User
Responses

Requires paid Web Marketing Today Premium subscription
MessageReach
http://www.messagereach.com
Xpedite Systems
Type: Hosted

Web-based personalized messages, text, HTML, and AOL, URL tracking, list maintence, forwards replies. No price on website. Serves primarily Fortune 500 companies with e-mail services.

3 User
Responses

Requires paid Web Marketing Today Premium subscription
NetLine
http://www.netline.com/
Netline Corporation
Type: Hosted

System for internet marketing and tracking.

1 User
Responses

Requires paid Web Marketing Today Premium subscription
Opt-in Pro
http://www.optinpro.com
KowaBunga
Type: Hosted

Delayed sequential autoresponders, multiple data fields, multiple lists, generates online subscription forms, list maintenance, HTML or text, scheduling, e-mail merging. Standalone or works with MyAffiliateProgram. Click tracking. Silver: $99 set-up, $9.9

2 User
Responses

Requires paid Web Marketing Today Premium subscription
PMG
http://postmastergeneral.com/
Mindshare Design
Type: Hosted

Formerly Postmaster General. Designed for high volume. Standard version ($19.95/month for up to 300, $99 for up to 60K) offers text only, message scheduling, list maintenance. Pro version ($39/mo for up to 300, $299/mo for up to 60K) offers HTML messages, multiple database field merging and targeting. Enterprise version ($1999/mo for up to 60K) adds click through tracking, dynamic content merge.

5 User
Responses

Requires paid Web Marketing Today Premium subscription
ProAutoResponder
http://scc.proautoresponder.com
ProAutoResponder.com
Type: Hosted

Manages both outgoing compaigns as well as autoresponder follow-up of imported e-mail names and new web sign-ups. Able to handle multiple fields. Audio messaging option. $17.95 monthly. See my recent review in Web Marketing Today. www.wilsonweb.com/reviews/proautoresponder.htm

2 User
Responses

Requires paid Web Marketing Today Premium subscription
Responsys
http://www.responsys.com/

Type: Hosted

Enterprise level e-mail campaign management, personalization, integration with corporate data. No prices on website.

 
ROIbot
http://www.roibot.com/
Aesop.com
Type: Hosted

Mark Joyner's collection of marketing tools that include follow-up autoresponder, ad tracker, newsletter server, order form creator, and affiliate program. $17/month.

1 User
Responses

Requires paid Web Marketing Today Premium subscription
Topica
http://www.topica.com
Topica, Inc.
Type: Hosted

Free version provides list maintenance support for announcement and discussion lists. Topica Email Publisher provides e-mail message creation and scheduling, link tracking, multiple pre-defined and custom fields, 24 subscriber interest fields. $24.95/mo for up to 10K e-mails, $44.95 for up to 25K, $114.95 for up to 100K.

15 User
Responses

Requires paid Web Marketing Today Premium subscription
Twelve Horses
http://www.twelvehorses.com/
Twelve Horses, Ltd.
Type: Hosted

Variety of solutions from lower to higher end. Headquartered in Dublin, Ireland. Serves all continents from a variety of offices.

2 User
Responses

Requires paid Web Marketing Today Premium subscription
UnityMail
http://www.unitymail.com
MessageMedia/DoubleClick
Type: Hosted

UnityMail can be hosted on Windows NT or 2000 server. Dynamic content management, URL tracking, targeting by database characteristics using SQL commands from owners databases. Sequential message campaigns, e-mail merging, member control panel.

9 User
Responses

Requires paid Web Marketing Today Premium subscription
Yahoo! Groups
http://www.yahoogroups.com
Yahoo!
Type: Hosted

Premier free, advertising-supported listserver. Lists can be configured for announcement or discussion lists. A group can have multiple moderators with differing levels of permission. Members can share files and pictures, access a flat-file database and chat room. Online archives, both HTML and text messages, welcome messages and mini-site, subscribe using e-mail forms. Yahoo acquired eGroups, now integrated into Yahoo's member services. See my recent comparison of the Yahoo! Groups and the free version of Topica. http://www.wilsonweb.com/wmt7/lserver_free.htm

15 User
Responses

Requires paid Web Marketing Today Premium subscription


Other articles from Web Marketing Today Premium, Issue 58, May 15, 2002

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