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MailKing

by Dr. Ralph F. Wilson, E-Commerce Consultant
Web Commerce Today, Issue 59, June 15, 2002

MailKing

MessageMedia

http://www.mailking.com (URL not working after acquisition of MessageMedia by DoubleClick)

Type: Desktop

Accesses MS 2000 products inlcuding Access and Outlook without the need to import. E-mail merge, SQL selections. Builds messages before sending. HTML support, international character sets. Since MessageMedia was acquired by DoubleClick the webpage is not found, but I hope it will resurface. $199 to $239. See my older review of MailKing. http://www.wilsonweb.com/reviews/mailking.htm

List Size:
5K to 25K

Empl:
26 to 100

Training:
3 hr

Cust Serv: NA

Qual: 1

Ease: 4

Country:
W Eur

Strengths: Very simple to use

Weaknesses: Limited functions se below.

Missing? HTML List handling (Database interface) Tracing Bounce back handling

List Size:
100 to 1K

Empl:
one

Training:
2 hr

Cust Serv: NA

Qual: 5

Ease: 4

Country:
W Eur

Strengths: Import/Export of large lists in *.csv or *.xls format and clarity of messages and list members.

Weaknesses: No support for multiple mail accounts if you want to use different e-mail addresses for the sender field.

Missing? There should be a support with multiple accounts which would make it possible to change the sender address by choosing a different account. Changes have to be made manually.

List Size:
5K to 25K

Empl:
100 to 500

Training:
hr

Cust Serv: 2

Qual: 2

Ease:

Country:

Strengths: Keeps our internal server free from being bogged down while sending mass mail messages.

Weaknesses:

Missing?

List Size:
5K to 25K

Empl:
7 to 25

Training:
1 hr

Cust Serv: 2

Qual: 2

Ease: 4

Country:
Other

Strengths:

Weaknesses:

Missing?

List Size:
500K to 2 mil

Empl:
2 to 6

Training:
hr

Cust Serv:

Qual:

Ease:

Country:

Strengths:

Weaknesses:

Missing?

List Size:
1K to 5K

Empl:
7 to 25

Training:
15 hr

Cust Serv: 2

Qual: 3

Ease: 5

Country:

Strengths: it is simple

Weaknesses: not too robust

Missing? more reporting features

List Size:
500K to 2 mil

Empl:
2 to 6

Training:
5 hr

Cust Serv: 2

Qual: 3

Ease: 4

Country:
US

Strengths: speed

Weaknesses: slow

Missing? bounce

List Size:
1K to 5K

Empl:
2 to 6

Training:
3 hr

Cust Serv: 4

Qual: 4

Ease: 4

Country:
AU

Strengths: Works with many data sources ie Access Excell and even Microsoft word tables. You can edit the database information from within the program not like Mail Loop where editing is done outside the program. I alos use World Merge which is cheaper and handles many data sources. Still not direct editing of the data. It does allow for attachements that vary with each email. A nice feature.

Weaknesses: Mailking does not allow you to link to individual attachements for each reciever - only one generic attachment. Mail Loop is a powerful But very limited program. It is difficult to filter data and runs slowly as well as being VERY expensive. World Merge is cheap and powerful but does not allow direct editing of the data source.

Missing? Personailised attachements for merged mailing world Mail King. Editing od the database for World Merge and Mail Loop.


Other articles from Web Commerce Today, Issue 59, June 15, 2002

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