MessageReach

by Dr. Ralph F. Wilson, E-Commerce Consultant
Web Commerce Today, Issue 59, June 15, 2002

This article contains older information. Go here for newer information on e-mail marketing.

MessageReach

Xpedite Systems

http://www.messagereach.co.uk/mr/

Type: Hosted

Serves primarily Fortune 500 companies with e-mail services.

List Size:
500K to 2 mil

Empl:
500 to 1K

Training:
2 hr

Cust Serv: 5

Qual: 5

Ease: 5

Country:
UK

Strengths: It is so easy to use. We have various passwords to gain access so that various departments within the company can all host their own. The system will create any list that we choose to profile from our existing information within the database. Xpedite account managers are very helpful & have held our hands throughout the who set up period.

Weaknesses: I haven't found one yet!

Missing? At teh moment it does all that I need it to do & more so I haven't come accross any missing features as yet

List Size:
100 to 1K

Empl:
1K to 5K

Training:
1 hr

Cust Serv: 3

Qual: 3

Ease: 3

Country:
UK

Strengths: ease of use

Weaknesses: we are charged for every graphic in the newsletter!

Missing? linking within the document is proving difficult in some email packages eg lotus notes

List Size:
5K to 25K

Empl:
26 to 100

Training:
1 hr

Cust Serv: 3

Qual: 3

Ease: 4

Country:
US

Strengths: Ability to personalize the message and the ability to send HTML HTML-lite and text messages.

Weaknesses: The fee structure is based on the number of emails sent making the overall cost very high and utilizing the click-through tracking system increases the cost.

Missing? A more cost-effective way to send emails to a list and have the ability to track click-throughs and relate to demographic data. I would like a system that makes it easier to send targeted emails to the group(s) of people that are the most likely to respond.


Other articles from Web Commerce Today, Issue 59, June 15, 2002
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