Opt-in Pro

by Dr. Ralph F. Wilson, E-Commerce Consultant
Web Commerce Today, Issue 59, June 15, 2002

This article contains older information. Go here for newer information on e-mail marketing.

Opt-in Pro

KowaBunga Technologies

http://www.optinpro.com

Type: Hosted

Delayed sequential autoresponders, multiple data fields, multiple lists, generates online subscription forms, list maintenance, HTML or text, scheduling, e-mail merging. Standalone or works with MyAffiliateProgram. Click tracking. Silver: $99 set-up, $9.95/month for up to 5K messages per month and 20K contact records. Gold: $199 set-up and $19.95 for up to 10K and 60K contract records.

List Size:
5K to 25K

Empl:
2 to 6

Training:
10 hr

Cust Serv: 2

Qual: 1

Ease: 1

Country:
US

Strengths: It's inexpensive.

Weaknesses: It doesn't work very well -- many times you will get a Microsoft VB Script Error or some such. After a few emails back and forth over a couple days I learned that you can't have a blank line at the end of an uploaded list or it will crash. It doesn't say this on the site anywhere.

Missing? 2 features: 1. If you want to upload lists of addresses that include more than just name email (for instance what products they've bought city state zip etc) you need to do a custom upload which is basically emailing the file to their technician who does it manually and can take a few days to get it done. 2. There is no way to check for/remove duplicate emails.

List Size:
1K to 5K

Empl:
2 to 6

Training:
3 hr

Cust Serv: 4

Qual: 5

Ease: 2

Country:
Canada

Strengths: run and manage multiple lists autoresponders follow-ups plus tons of additional features

Weaknesses: help files leave a little to be desired. Easy to use once you get the hang of it but takes a bit to get started. Could be a little more intuitive.

Missing? Can't think of any of hand. Does everything I need it to! ;-)


Other articles from Web Commerce Today, Issue 59, June 15, 2002
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