PMG
Web Commerce Today, Issue 59, June 15, 2002
This article contains older information. Go here for newer information on e-mail marketing.
PMG
Mindshare Design
http://www.postmastergeneral.com/?affiliate=rfwilson
Type: Hosted
Formerly Postmaster General. Designed for high volume. Standard version ($19.95/month for up to 300, $99 for up to 60K) offers text only, message scheduling, list maintenance. Pro version ($39/mo for up to 300, $299/mo for up to 60K) offers HTML messages, multiple database field merging and targeting. Enterprise version ($1999/mo for up to 60K) adds click through tracking, dynamic content merge.
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List Size: |
Empl: |
Training: |
Cust Serv: 3 |
Qual: 2 |
Ease: |
Country: |
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Strengths: Its not great |
Weaknesses: |
Missing? |
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List Size: |
Empl: |
Training: |
Cust Serv: 3 |
Qual: 4 |
Ease: 5 |
Country: |
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Strengths: Having the list hosted somewhere else rather than a desktop program is the way to go in my opinion. Postmaster General's price is reasonable and they have thought through the details. I have another friend who emails to a list of tens of thousands with no problems. Their service is fairly decent. The signup form is sometimes a little slower than I would like--not a problem if you collect your own addresses. |
Weaknesses: See previous. |
Missing? Faster signup form for a snappier experience at my web site. |
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List Size: |
Empl: |
Training: |
Cust Serv: 4 |
Qual: 4 |
Ease: 5 |
Country: |
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Strengths: Easy to use |
Weaknesses: . |
Missing? . |
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List Size: |
Empl: |
Training: |
Cust Serv: 4 |
Qual: 4 |
Ease: 3 |
Country: |
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Strengths: The ability to create sublists from your mainlist. Also the simple queries which are built in that enable you to target specific states job type etc etc |
Weaknesses: Reporting features you can have reports emailed to you on a daily/weekly/monthly basis but in the version I am using which runs $200 a month you cannot run your own reports. |
Missing? Cheaper click through tracking. |
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List Size: |
Empl: |
Training: |
Cust Serv: 2 |
Qual: 3 |
Ease: 4 |
Country: |
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Strengths: Since it is hosted somewhere else I don't need to worry about using my company resourses for the actual sending of the e-mails. Also since it is web based I am not dependent on my PC to e-mail. |
Weaknesses: The fact that the opt-out footer is fixed with language that I don't always want to have. Also if you're not carefull the names you add or delete in bulk get added to the wrong sub-list. |
Missing? The ability to do click tracking in a cost effective manner (they have a VERY expensive option to do that). And also the need to give me the option to customize the opt-out footer. |
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