PostCast

by Dr. Ralph F. Wilson, E-Commerce Consultant
Web Commerce Today, Issue 59, June 15, 2002

This article contains older information. Go here for newer information on e-mail marketing.

PostCast

Gate Comm Software

http://www.postcast.com

Type: Desktop

List maintenance, extract data from e-mails to database, e-mail merge, import into Access 97 database, etc. Scheduler. Standard edition, $177. Professional edition $297 with integrated SMTP server, data exchange with cgi scripts, etc.

List Size:
5K to 25K

Empl:
7 to 25

Training:
5 hr

Cust Serv: 2

Qual: 2

Ease: 2

Country:
US

Strengths: Sends personalized emails to 20 000 people. Remove responses automatically deleted.

Weaknesses: Slow.

Missing? It's functionality is better for small email marketing campaign's. Not good for maintaining large monthly marketing campaigns.


Other articles from Web Commerce Today, Issue 59, June 15, 2002
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