Stealth Mass Mailer

by Dr. Ralph F. Wilson, E-Commerce Consultant
Web Commerce Today, Issue 59, June 15, 2002

This article contains older information. Go here for newer information on e-mail marketing.

Stealth Mass Mailer

Marketing Masters

Type: Desktop

Spam tool. $399. Ads random numbers to from, subject, and to fields to defeat anti-spam filters. Multiple connections to one or more SMTP servers. Forged headers, bogus headers.

List Size:
100 to 1K

Empl:
one

Training:
3 hr

Cust Serv: 3

Qual: 3

Ease: 4

Country:
US

Strengths: most email addresses are still valid

Weaknesses: not everyone is a targeted email prospect

Missing? better list purification

List Size:
1K to 5K

Empl:
one

Training:
hr

Cust Serv: NA

Qual: 3

Ease:

Country:

Strengths:

Weaknesses:

Missing?

List Size:
< 100

Empl:
7 to 25

Training:
> 40 hr

Cust Serv: 1

Qual: 4

Ease: 1

Country:
AU

Strengths:

Weaknesses:

Missing?


Other articles from Web Commerce Today, Issue 59, June 15, 2002
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