WorldMerge

by Dr. Ralph F. Wilson, E-Commerce Consultant
Web Commerce Today, Issue 59, June 15, 2002

This article contains older information. Go here for newer information on e-mail marketing.

WorldMerge

ColoradoSoft, Inc.

http://www.coloradosoft.com/worldmrg/

Type: Desktop

$49.00 E-mail merge program that provides direct support for MS Access, Excel, dBase, ODBC databases, or CVS databases with no conversion or import required. Wizards help in setting up projects. Unlimited fields and projects. Up to 20 attachments per recipient. Max list size 100K. Direct delivery mode. Database filters. Received various Editor's Choice awards.

List Size:
100 to 1K

Empl:
26 to 100

Training:
1 hr

Cust Serv: NA

Qual: 4

Ease: 4

Country:
US

Strengths: ease of use ability to send plain text or HTML or multipart messages

Weaknesses: limited help files

Missing?

List Size:
1K to 5K

Empl:
one

Training:
2 hr

Cust Serv: 3

Qual: 3

Ease: 3

Country:
UK

Strengths: Easily handles Excel database (I build up comma-delimited data on the server and download it periodically). Easy to use Personalisation of emails

Weaknesses: Slowness in sending out personalised emails No handling of unsubscribes Limited features

Missing? See 2 above

List Size:
5K to 25K

Empl:
26 to 100

Training:
2 hr

Cust Serv: NA

Qual: 4

Ease: 4

Country:
US

Strengths: The personalization feature. Also latest version permits use of outside lists in ODBC (Excel Access) text or csv format

Weaknesses: inability to manage bounce mail add/remove subscriber

Missing? inability to manage bounce mail add/remove subscriber

List Size:
1K to 5K

Empl:
2 to 6

Training:
10 hr

Cust Serv: 5

Qual: 4

Ease: 2

Country:
US

Strengths: It was simple cheap reasonably powerful and was well-documented. Strongest feature is its ability to insert any field in a database into a template so that the e-mail is customized.

Weaknesses: It takes multiple steps to do a merge and this is somewhat time consuming. Unsubscribes and bounces are not handled by WorldMerge itself. A companion program handles these functions in a rudimentary manner but it is cumbersome to operate. Most frustrating aspect of using this software is keeping track of subscribes unsubscribes and bounces.

Missing? If they were able to integrate the subscription utilities this would be an excellent program.

List Size:

Empl:

Training:
hr

Cust Serv:

Qual:

Ease:

Country:

Strengths:

Weaknesses:

Missing?


Other articles from Web Commerce Today, Issue 59, June 15, 2002
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