In February 2003 we received 140 survey responses from readers of Web Marketing Today, Doctor Ebiz, and Web Commerce Today. I asked them to vote for their favorite (and unfavorite) shopping cart programs, and to comment on them if they desired. Our readers selected about 50 carts. Here's how our readers voted. The graph includes any cart that received two or more votes.
Whenever we do this kind of reader's survey, some software developers write us and blame us for being unfair, for not giving them a chance, etc. I encourage such insecure developers to "grow up." This does not presume to be a scientific survey. Nor are all the readers' comments necessarily well thought through or completely fair. They are just candid opinions -- but as such are quite valuable. I have excluded a couple of comments that I felt overly puffed one product or overly downed another, but other than that I have allowed my readers' comments to come through clearly. I hope you find their comments useful.
The store is integrated into the rest of the site tools. The tools include store, CRM, reservations, wireless notification, web domain registration, search engine registration, content editing, and much more for little bits of money.
Having my cart, follow-up autoresponders, ad tracking and affiliate software in one easy to install package is reason enough to use 1shopping cart but I get a lot more. Ad tracking automatically shows me conversion rates and cost per clicks for each campaign. Each product can have a thank you page and a final destination page giving me lots of ways to increase back-end sales plus they let me offer upsells within the cart. I use it for several different domains and it handles that effortlessly. I'd like to see them add the ability to accept both PayPal and regular credit cards like Quickpay pro so I could use it for my ebay auctions more. Right now, you can use PayPal or a merchant account but not both. I'm very happy with it and it's become an integral part of my business.
Bundled features with shopping cart including autoresponders, digital product delivery, broadcasting, affiliate program.
1 Shopping Cart has it all!
Great integration with multi-step follow-up autoresponders and ad tracking. Extremely easy to configure and use, but fully customizable. It is web-based, so it can be administered from any Internet connection and doesn't require any software to be loaded on the local machine.
All in one
It is easy to use, and allows customers to automatically download the digital product I am marketing.
Comprehensive. All the features I can possibly need for my online business - affiliate program, autoresponders, shopping cart, recurred billing, merchant account, mailing list, lot more!
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Poor customer response, failure to handle customer complaints and reverse charges in timely manner.
Security flaws - several lists hacked into. If my lists are exposed - could my cc #'s also be?
Full featured and ease of use! They have been around forever.
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The only program I have used and so far it is really not that user friendly when importing your own web design. Also when you come up against a problem that you need answered right away you can only e-mail them and wait for the answer or pay an enormous sum of money to have a representative answer you. The program itself was quite a bit of money as well.
Ease of use both setting web up on a web site and integrating with many secure payment options, and it can create all the paperwork on it's own or integrate with existing practices. Most of all though it can handle the UK VAT taxes.
Am just setting it up but it has huge amount of flexibility and features, but the manual is in a fairly easy to understand everyday language style so you don't need to be a programmer/designer and it has great custom styles for novices - all at a good price and with 1 month's free phone support
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Always seems unstable
Twice as expensive and half the features of ShopFactory.
Wayne is very responsive to support requests, the system is very flexible with a ton of features, shipping costs are shown in the first view of the cart, it's not expensive and includes a database product upload with static html pages!
Simple to use, robust enough, inexpensive, easy to change web hosts.
Candypress for the price vs flexibility VP-ASP for the range of features both provide access to the source code, allowing significant customisation where necessary
Easy to Setup. All web-based and easy to configure. Excellent support!
I'm a designer/developer and have looked at all of the offerings available. There is not one that will even come close to this for the price. They also have some of the best support I've seen.
It's inexpensive, fairly robust and fairly easy to customize although you do need a cold fusion programmer to customize it. Also handles order management.
Flexible & Easy integration - either flat file or database backend.
Flexible, includes lots of features found in higher priced solutions. Includes web-based administration, works with .csv or MySQL or other databases. Easy to customize look and feel. Includes Tell a Friend, E-mail list sign-up and more. Works with many payment processors.
We use Miva and Dansie as well, but ClickCartPro is proving to be an economical choice for us and our clients - it provides a lot of bang for the buck.
Cost effective ($120/year), flexible (lots of options), powerful, easy to implement, great support (easy self-serve control panel and help within hours -- never longer than 1 day), secure (SSL), and not tied to a specific merchant account. Owners continue to improve services (added optional UPS rates) and support (added "use credit card on file" in response to my request). I've been using it over two years.
It's simple and it always works. It has most of the features you want for small amount of money.
It was very cheap, and relatively easy to set up. Their support staff are second to none and they threw in the search engine for a good price. The cart offers many new features in its second upgrade which I will incorporate when I get the chance. I run my web site alone with no external cash so cannot afford thousands of pounds for programmers. Their held desk even helped me with general forms design. They also interface with the checkouts of nearly all the major credit card and on-line cheque websites.
Completely integrated, very professional, no programming, and yet it looks just like the best. It is a hosted solution, so all updates are "free". Service is great!
Basically a free and completely customizable shopping system similar to Intershop.
Interchange is _very_ powerful and easily supports multiple sites, but modifying it is painful and the learning "curve" is really a "cliff". OSCommerce (and Interchange) use SQL database back-ends which make it easy to extract data.
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Considerably buggy and low support (at least now), hasn't really caught on, so we'll likely have to change in the future. Almost too rich in features. A lot to wade through. A bit slow as well.
Interchange and Intershop we found to have similar capabilities, though Interchange had relatively poor support.
Marshall Dudley offers the best, in my estimation. He has developed a shopping cart that is interactive with nearly any site: and offers the best of all and/or any options available. One of the best features is Marshall himself: he is always there to listen and help and lend a hand when necessary. My cart is not functional yet: but he is helping me every step of the way and I know that it soon will be a reality. You do not need to know any HTML to use the cart. You do not pay a cent until it is fully operational: no matter how long it takes. Then the cost is 25 cents per order up to 100 orders: and 10 cents per order after that. If you do not sell any products then you simply owe nothing! He can accommodate all credit cards, encrypted, on his cart. It is so easy to use: with step by step instructions. And, you can add your own designs if you want to. I've already matched the shopping cart to my site (or rather, had it done by someone who knows HTML). With luck it may save me from losing everything I have worked for all these years. With my lowly bricks and mortar store alone I am going broke in today's economy. Now that I have found king-cart I have a chance to recoup some of my losses. Check it out at www.king-cart.com
It is the best value shopping cart about in my opinion. The cost is very cheap (for some people free) and there is a very good range of features for your money. Some other carts quite possibly have more features but, Mals really is fairly feature rich -- especially for the money. Mal has a programme that integrates with his cart called M Orders. OK, so M Orders isn't nearly as good or feature rich as his cart, in fact it has a lot to be desired, but it's the programme that I use.
I like the concept of mals-e
Easy to use and easy to manipulate the way you would like.
Relatively easy to use for beginners, but very customizable into your own website look and feel. Can just pay relatively low monthly fee to webhost, and merchant account, payment gateway was all rolled in and already configured to work with the software.
Shopping cart displays every page, CSS Table style template allows you to set screen width by percent, left, centered, or right, makes nice layout on different size screens. QuickBooks integration. Auction Integration to be added to upcoming 4.0 release (April 2003). Drop Ship integration. Fast downloads and screen renderings
It's "open source" so that we can either create or buy a module to do whatever the client needs the store front to do.
I recently discovered MonsterCommerce.com and was blown away at the breadth of features. FINALLY -- a shopping cart that has robust features on both the front end AND back end. Following that are Miva (for its flexibility) and PayPal (for its ease of use and affordability).
Easy to use for a non-tecchie; great support;quick results
Easy to customize a site with use of add-in modules
It's so adaptable, and there are several third party developers to help customize the functionality.
Very versatile, but make sure the hosting provider you use has some talented people who know the in's and out's. My site loads extremely fast and I must say the folks at Hostmysite.com do a real nice job of handling any and all issues. The other nice features are the ability to continually add on additional modules as you need them and with so much available already in the program from affiliate tracking to complete customization it really is a great tool. For example, right now I can collect email names and run my email campaigns directly from Miva with an add on module. During checkout I can promote upsale items and collect the email address' ( opt in of course ) and monitor all the people opting out after they receive newsletters, etc etc. And to think this is just the tip of the ice. Affiliate tracking and promotion is one more included aspect of the program. Best Regards, Jim Tarabocchia Founder and President Just-Binoculars.com A Division of Net Shoppe, LLC
I like the open source that allows me to find and install modules to extend the capabilities of Miva in any direction I want
Large active user group, external developers, highly customizable.
Flexibility
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Hard to use. Poor support
Not very flexible
I have a love-hate relationship with Miva (hence it's appearance on both my favorite and least favorite lists). I'm an e-commerce consultant and web site designer, and I have found that an average designer cannot overcome the learning curve needed in order to use Miva's more robust customization features (Open Code). Furthermore, Miva is a NIGHTMARE in terms of administrative interface. I have set up countless small merchants on Miva, only to learn later that they could not easily navigate the clunky backend just to check their orders -- despite my doing one-on-one training with them. A perfect example of BAD usability. (How ironic -- it's a perfect example of GREAT usability on the part of the shopper.)
So inflexible
It's a total pain in the rear to get it to look nice. The GUI stinks. It's very hard to figure out where to find the parts that control what you want to change. Lots of third party modules required to get features like coupons, volume discounts, mail list export.
Klunky, disorganized, difficult to integrate with other components of a site, hard to customize.
I recently discovered MonsterCommerce.com and was blown away at the breadth of features. FINALLY -- a shopping cart that has robust features on both the front end AND back end.
It's totally easy to use and it doesn't cost a fortune to set up. The best thing is that you only pay for what you use since its just 1% of sales. You know you're working with a proven leader when they have been around for many years and have lots of huge clients.
The front-end is very user-friendly and produces a high conversion rate. The backend allows me to easily process orders and manage my data. One of the best features is the UPS Shipping Tool which allows me to create UPS shipping labels without having to key the data into World Ship Software.
Easier to work with than the one I am currently using (Interchange); flexible code written in a language (PHP) I am comfortable with. Very strong community support. OSCommerce (and Interchange) use SQL database back-ends which make it easy to extract data. OSCommerce is a bit less powerful than Interchange, so one needs to do more programming to achieve the special results one is looking for, but the programming is fairly simple.
It's very comprehensive and free (GPL Open Source). But badly documented and not for the fearful!
The best feature is its price, the problem is that customers have to have an account and all people may not want an account.
It's set up for the small entrepreneur. Good tutorials and PDF support.
It's free.
Easy
Admittedly, I'm biased... (you can guess who signs my checks :)
Processes credit cards at a low cost. Immediate access to funds from sales. Easy to implement. No setup fees. Integration with UPS is also a plus for shipping.
Ease of use and affordability
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Too simple - can't track inventory.
I can never get any questions answered from PayPal. They do not have any interaction between their customers and themselves.
Had a PayPal merchant account (over two years ago). Tested it with my own credit card (not a valid transaction because it's like a cash advance without the fee). The transaction failed BUT, PayPal told me I made a "sale." I realized there would be a lot of extra work to log into PayPal to verify each transaction. I implemented a flexible shopping cart that could be used with a merchant account through my own bank.
Too ebay/PayPal centric.
PayPal's proprietary systems have more leaks than a colander. They just are simply not secure.
I can never remember what the passwords should be when I want to use it and am too lazy to go hunting for an old statement to get the matching security numbers.
1. Bolts on to any existing website. 2. Allows you to store your inventory variables on static product pages that then pass to the cart. 3. Integrates well with other programs (affiliate software, conversion analyst, and almost anything) 4. Easy to configure. 5. Cart can be shared across multiple ecommerce web sites. 6. Good collection of standard ecommerce features (quantity breaks, promotions, discounts, variable shipping rates, etc.) 7. Dependable, system has never been down in all of the years I have been using it. 8. Progressive, company is constantly improving the program and rolling out the improvements in a safe manner. 9. Externally hosted.
Unlimited capabilities, price! (Unfortunately no affiliate SW - but that's the flaw I found)
Easy-to-use shop creator with many advanced features, handles multiple currencies and languages, complex discount and shipping rates etc. Many templates to choose from, interface with several well-known payment systems. Australian software (I'm British).
This applies to version 5.0 only. We like the functionality, ease of use, developer API into Dreamweaver, affiliate tracking, gateway integration, etc.
Integrated with Dreamweaver (my favorite web building tool), feature rich, and LaGarde seems to be a respectable firm.
Easy to use, very helpful documentation, great support.
Very versatile, can be modified, works with FrontPage. Upgradeable to be robust, handle limitless users and large files using SQL backend, so you don't have to start with the Cadillac - you can get into the program with a simple version, then upgrade as you grow. Lots of extras, including affiliate management and reporting (basic), mailing list management (basic), gift list, volume discounting, couponing, etc on the advanced models. Many third party add-ons to get you specific functionality you may need that isn't standard.
Ease of implementation, feature set, ease of use for the end user.
As a web developer, I like LaGarde's StoreFront software for its end-to-end solution. However, many developers are not happy about the recent upgrade path from version 5 to 6 because it requires the developer to learn a new programming language and is less friendly to "major" modifications of the delivered product. Apparently LaGarde is aware of this since they have recently started marketing both version 5 and 6 as programming language options instead of 6 simply being the current version.
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Requires a lot of developer knowledge, but still offers somewhat limited capabilities. Very buggy, even with the latest release. Limited ISP support (my ISP wouldn't support the latest .NET release, but had supported earlier releases). I returned it and got my money back.
Look difficult to setup.
Ver 6.0 very buggie, extremely slow during checkout.
The store is integrated into the rest of the site tools. The tools include store, CRM, reservations, wireless notification, web domain registration, search engine registration, content editing, and much more for little bits of money. I like the friendly service offered by withitsolutions.com. I also like that I can do everything myself without asking my webmaster to do it for me. That's great. Order management is integrated.
The shopping cart uses smarty, so it's extremely easy to customize, it is constantly under development and is being updated often, forum community provides great support and updates, a lot of options. x-cart keeps track of shipping, back orders, and so on.
Well, actually it is the only one I have used, but I wanted in on the results! ;-)
These are the two that I found it easy to learn & have great features.
Price, ease of use, look.
Easy to use. easy to optimize.
Instant notification of customer order, tracks where the customer arrived from, tracks sales by product (pageviews, orders, dollars.
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Not available to international vendors. Very very expensive
Always is locking up merchant editor. Ran very slow over Christmas do to load Yahoo can no longer handle (but even had problems Christmas 2001). Archaic RTML.
A real headache for users placing orders, who are not associated with yahoo.
Very expensive over all
I HATE Yahoo!'s shopping cart. We are moving off of Yahoo! as soon as we can. It turns away our customers with the frequent errors and forces our customers to follow a path they do not want to. It is not very customizable so we have very little control over what we can display and how we can display it. On a scale of 1 to 10 I'll give Yahoo! a 2. Get a new cart.
Whilst their functionality is great, their fees are high. Oracle's Small Business Suite is fantastic but the shopping cart functionality is limited.