Theme: E-Commerce Metrics and Analytics
Issue 62, September 15, 2002

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This issue focuses on E-Commerce Metrics and Analytics, that is determining the types of measurements needed to increase online sales and then finding ways to analyze them meaningfully. I include three reviews of recent products and studies in this field:

• HitBox Professional 3.0
• HitBox Commerce 2.0
• Web Metrics by Jim Sterne

I think the next significant advances in online sales for all online businesses -- large and small -- will be in these frontiers. As I study this area I've been spending time tweaking my own website to increase sales. I hope you'll be inspired to do likewise.

God bless you,
Ralph F. Wilson

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Review: HitBox Pro 3.0

I've used HitBox Personal for a couple of years, but my interest faded when they began to add little banners advertising objectionable services. However, with HitBox Pro 3.0 they have a product that is helping me improve sales on my site. It provides tools that allow me to study where shopper hang-ups are so I can find ways to remove blockages. Though the Commerce section is weak, HitBox Pro 3.0 is a very useful tool for online merchants and getting better. Read the Review

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Product Notes: HitBox Commerce 2.0

If you work for a large, enterprise-level company, then you ought to take a good look at HitBox Commerce 2.0, a tool that allows minute studies of the sales process. In this overview I touch on some of the tool's capabilities. Read the Product Notes

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Review: Web Metrics by Jim Sterne

Though this book is written for e-business managers and VPs of larger companies, it contains some vital information on how to measure shopper dynamics and how to use this information to increase your conversion rate -- something that smaller businesses must learn to thrive in the e-commerce arena. Jim Sterne is a veteran Internet speaker, consultant, and writer I make sure I pay heed to. Read the Review

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New Ecommerce and Web Marketing Articles

Each month our team of link editors scours dozens of online periodicals and resources to find key information on e-commerce and Web marketing. With so much new literature available to you, how do you find what you need quickly and painlessly? Here's a selective and searchable database of article and resource links to help your research and keep you up-to-date in the field. (Links gathered in a given month are usually available during the second week of the following month.)

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