Theme: E-Commerce Metrics and Analytics
Issue 62, September 15, 2002
This issue focuses on E-Commerce Metrics and Analytics, that is determining the types of measurements needed to increase online sales and then finding ways to analyze them
meaningfully. I include three reviews of recent products and studies in this field:
HitBox Professional 3.0
HitBox Commerce 2.0
Web Metrics by Jim Sterne
I think the next significant advances in online sales for all online businesses -- large and small -- will be in these frontiers. As I study this area I've been spending time tweaking my own website to increase sales. I hope you'll be inspired to do likewise.
God bless you,
Ralph F. Wilson
Review: HitBox Pro 3.0
I've used HitBox Personal for a couple of years, but my interest faded when they began to add little banners advertising
objectionable services. However, with HitBox Pro 3.0 they have a product that is helping me improve sales on my site. It provides tools that allow me to study where shopper hang-ups are so I can find ways to remove blockages. Though the Commerce section is weak, HitBox Pro 3.0 is a very useful tool for online merchants and getting better. Read the Review
Product Notes: HitBox Commerce 2.0
If you work for a large, enterprise-level company, then you ought to take a good look at HitBox Commerce 2.0, a tool that allows minute studies of the sales process. In this overview I touch on some of the tool's capabilities. Read the Product Notes
Review: Web Metrics by Jim Sterne
Though this book is written for e-business managers and VPs of larger companies, it contains some vital information on how to measure shopper dynamics and how to use this information to increase your conversion rate
-- something that smaller businesses must learn to thrive in the e-commerce arena. Jim Sterne is a veteran Internet speaker, consultant,
and writer I make sure I pay heed to. Read the Review
New Ecommerce and Web Marketing Articles
Each month our team of link editors scours dozens of online periodicals and resources to find
key information on e-commerce and Web marketing. With so much new literature
available to you, how do you find what you need quickly and painlessly? Here's a selective and searchable database of article and resource links to help your
research and keep you up-to-date in the field. (Links gathered in a given month are usually available during the second week of the following
month.)
This issue focuses on E-Commerce Metrics and Analytics, that is determining the types of measurements needed to increase online sales and then finding ways to analyze them
meaningfully. I include three reviews of recent products and studies in this field:
I've used HitBox Personal for a couple of years, but my interest faded when they began to add little banners advertising
objectionable services. However, with HitBox Pro 3.0 they have a product that is helping me improve sales on my site. It provides tools that allow me to study where shopper hang-ups are so I can find ways to remove blockages. Though the Commerce section is weak, HitBox Pro 3.0 is a very useful tool for online merchants and getting better. 
Though this book is written for e-business managers and VPs of larger companies, it contains some vital information on how to measure shopper dynamics and how to use this information to increase your conversion rate
-- something that smaller businesses must learn to thrive in the e-commerce arena. Jim Sterne is a veteran Internet speaker, consultant,
and writer I make sure I pay heed to. 
