Within a few weeks the rush of Christmas sales will be a memory, and it'll be time to rest and then plan how you can improve your online sales for the new year. In this issue I offer two reviews:
1Shopping Cart -- a popular ordering system used by small businesses
Persuasive Online Copywriting -- a slim, but great book on increasing your conversion rate.
I hope that your holiday season is not only financially rewarding for you B2C merchants, but also a time for thoughtful reflection on the real meaning behind all this hoopla. Done right, the spiritual riches can significantly outbalance the financial profits.
God bless you,
Dr. Ralph F. Wilson, Editor
P.S. I hope you enjoyed a wonderful Thanksgiving with family this year. I know I did.
Review: 1ShoppingCart
Many shopping cart programs focus on product display more than the marketing and sales process itself. 1ShoppingCart is different. It comes with an arsenal of tools that can significantly increase the effectiveness of your sales. But it isn't for everyone, and also comes with a few weaknesses you need to be aware of. Read the Review
Review: Persuasive Online Copywriting
If you're struggling to understand how you can increase sales on your website, this is a book that can help you fine-tune your site. Most marketing books tell you how to get more traffic -- an essential, of course. But this book tells you how to get the greatest number of sales from that traffic. Read the Review
New Ecommerce and Web Marketing Articles
Each month our team of link editors scours dozens of online periodicals and resources to find
key information on e-commerce and Web marketing. With so much new literature
available to you, how do you find what you need quickly and painlessly? Here's a selective and searchable database of article and resource links to help your
research and keep you up-to-date in the field. (Links gathered in a given month are usually available during the second week of the following
month.)
