In this issue we're examining Ad Tracking -- a must if you want to know which
ads are cost effective and which are costing you money. If you're not doing
ad-tracking yet, now is the time to get some kind of system set up and get
smarter.
I've
been working hard the last couple of weeks compiling my brand new 371-page
e-book The E-Mail
Marketing Handbook (www.wilsonweb.com/ebooks/handbook.htm). It
provides a comprehensive look at various aspects of using e-mail in your business --
permission-based marketing, e-mail newsletters, HTML vs. text formatting,
listserver features and selection helps, autoresponders, managing incoming
e-mail efficiently, renting opt-in lists, sending out an e-mail promotion to
your house list, ad tracking, and spam filters. Some of this you've seen before;
some has been completely re-written. But now it's all together in once place for
easy access and reference.
If you're going to be near one of my Doctor
Ebiz® Internet Marketing Seminars this spring -- Toronto, Philadelphia,
Atlanta, or Orlando -- try to attend. It'll be great to meet you, and perhaps I
can point you in some productive directions and inspire you to excellence in your
online business. http://www.wilsonweb.com/seminar/
This article on ad tracking examines the various types of tracking of both
click-throughs and online sales, giving the pros and cons of each. I examine one
method of determining your conversion rate that most of my subscribers can
implement at no cost whatsoever -- though it's a bit clunky. I discuss how to
track sales from ads with affiliate management software -- how it works, a couple of software solutions,
and what to watch out
for when purchasing it. Read
the Article.
New Ecommerce and Web Marketing Articles
Each month our team of link editors scours dozens of online periodicals and resources to find
key information on e-commerce and Web marketing. With so much new literature
available to you, how do you find what you need quickly and painlessly? Here's a selective and searchable database of article and resource links to help your
research and keep you up-to-date in the field. (Links gathered in a given month are usually available during the second week of the following
month.)
Dear Friends,
