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All-in-One Tools
Shopper's Guide to Shopping Cart Programs

by Dr. Ralph F. Wilson, E-Commerce Consultant
Web Commerce Today, Issue 75, December 8, 2003

You want all your marketing and e-commerce tools in a single package that will do most everything rather than having to buy a multitude of single purpose tools.

Two tools come to mind:

1ShoppingCart* (www.1shoppingcart.com) is a great system if you have just a few products to sell. It includes in a single package all the tools you'll need: digital download capability, newsletter listserver, autoresponders, shopping cart, and ad tracking. $69/month for the professional version. You'll need a merchant account and payment gateway (or 2CheckOut), but it's a popular system for small businesses.

Site Build It! (http://sales.sitesell.com/buildit/) from Ken Evoy provides a multitude of tools. Soon it will have an e-commerce capacity to sell and deliver digital goods, but in the meantime you can use PayPal order buttons to sell. However, it does have a web hosting, domain name registration, newsletter listserver, autoresponder, form-building function, visitor tracking, Pay Per Click manager, search engine optimization tools, keyword reporting. $495 annually. Especially designed to developed microsites for affiliate or Google AdSense income. It contains an amazing grouping of tools for a low price. Recommended!


Other articles from Web Commerce Today, Issue 75, December 8, 2003

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