All-in-One Tools
Shopper's Guide to Shopping Cart Programs
Web Commerce Today, Issue 75, December 8, 2003
This article contains older information. Go here for newer information on marketing tools.
You want all your marketing and e-commerce tools in a single package that will do most everything rather than having to buy a multitude of single purpose tools.
Two tools come to mind:
1ShoppingCart* (www.1shoppingcart.com) is a great system if you have just a few products to sell. It includes in a single package all the tools you'll need: digital download capability, newsletter listserver, autoresponders, shopping cart, and ad tracking. $69/month for the professional version. You'll need a merchant account and payment gateway (or 2CheckOut), but it's a popular system for small businesses.
Site Build It! (http://sales.sitesell.com/buildit/) from Ken Evoy provides a multitude of tools. Soon it will have an e-commerce capacity to sell and deliver digital goods, but in the meantime you can use PayPal order buttons to sell. However, it does have a web hosting, domain name registration, newsletter listserver, autoresponder, form-building function, visitor tracking, Pay Per Click manager, search engine optimization tools, keyword reporting. $495 annually. Especially designed to developed microsites for affiliate or Google AdSense income. It contains an amazing grouping of tools for a low price. Recommended!
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