Search Engine Optimization, Part 2
Issue 78, March 15, 2004
Dear Friends,
This series has now been compiled into a brief e-book.
Last month I began a two-part series on Search Engine
Optimization. This issue concludes with articles on linkage
strategies and a guide to outsourcing. You may have heard lots of
conflicting things about linking. Here I have talked to the top
people in the field to give you the straight, current
information. I also tell you how to implement a strategy that
will increase your rankings.
Sometimes people wonder if a subscription to Web Marketing
Today Premium is worth the $49.95 annually that it costs.
This month's article on SEO outsourcing can easily save you 20
times that amount by helping you avoid SEO vendors who can hurt
you -- and take your money to boot.
God bless you,
Dr. Ralph F. Wilson, Editor
How to Increase Search Engine Rankings through Links to Your Site
This 3,600-word article explains why Google's PageRank system makes good sense in determining relevancy of your website. I explain the factors involved in Google's linkage pattern analysis and how to make the most of your knowledge. Finally, I offer
eight linking strategies that you can (and should) implement to move your site up in the search engine rankings.
In case you were wondering, the hard work of obtaining reciprocal
links is only a small part of an overall strategy to get quality
incoming links. There are easier ways, you know. Read the Article.
What You Need to Know about Outsourcing Search Engine Optimization
(SEO)
A whole growth industry has developed around search engine optimization. You'll find wildly different prices and services. Some are quite helpful, but most are ultimately inadequate. Here's how to sort between the multitude of
offerings and what to watch out for. This 2,600-word article includes a list of questions to ask of potential vendors
that will help you understand how they work -- before signing a contract.
The information contained in this article can save you many
thousands of dollars and lots of pain. Read the Article.
Previous articles in this series appeared in Issue 77:
How Does Search Engine Ranking Work? Webpages vs. Linking: An
Introduction
Here you'll find the basic landmarks of search engine ranking
that lays the foundation for the more detailed articles to follow
in the series. Read
the Introduction.
How to Get Your Webpages Ready for Search Engine Indexing:
Have Pity on Poor Googley-Eyes
In this article I'll introduce you to an overworked search
engine spider named Googley-Eyes. I try to explain how she
perceives a webpage -- what makes sense to her, what confuses
her, and what makes her mad. I guarantee that this will be the
most entertaining article you'll ever read on how to prepare your
webpages for the search engines. You might even learn a thing or
two. Read
the Article.
A List of Prime Resources for Search Engine Optimization
When you need to get down to the real nitty-gritty, where do
you get knowledge you can rely upon? Here's a select list of
resource websites and articles that will guide you through this
rapidly-changing landscape. See
the Resources.
New Ecommerce and Web Marketing Articles
Each month our team of link editors scours dozens of online periodicals and resources to find
key information on e-commerce and Web marketing. With so much new literature
available to you, how do you find what you need quickly and painlessly? Here's a selective and searchable database of article and resource links to help your
research and keep you up-to-date in the field. (Links gathered in a given month are usually available during the second week of the following
month.)
