I've been working hard this summer researching various things for you. One project has been the PayPal Buyers Survey which I conducted in July. You'll find your copy in this issue (so long as you are a paid subscriber). I think you'll find it enlightening and give you guidance on how to sell more effectively online.
God bless you,
Dr. Ralph F. Wilson, Editor
PayPal Buyers Survey (July 2004):
What Merchants Gain from PayPal as a Payment Option
How important is it for merchants to include PayPal as a payment option? Does it make any difference to sales revenue? In July 2004 Web Marketing Today conducted a survey to examine how buyers feel about PayPal and what motivates them to use PayPal when they have a choice.
This 53-page report provides Editor Ralph Wilson's analysis of the data and his conclusions about the effect of offering PayPal as a payment option. In addition to analysis and graphs of the quantified portions of the survey, the report offers hundreds of brief comments from respondents that reveal their motivations in using PayPal, their thoughts about PayPal as an e-commerce platform, dislikes and problems with PayPal, and reasons some people have no PayPal account or have allowed theirs to lapse. In all, the report provides important insights into a buyer's mindset towards PayPal and offers guidance for merchants considering offering PayPal as a payment method.
Each month our team of link editors scours dozens of online periodicals and resources to find
key information on e-commerce and Web marketing. With so much new literature
available to you, how do you find what you need quickly and painlessly? Here's a selective and searchable database of article and resource links to help your
research and keep you up-to-date in the field. (Links gathered in a given month are usually available during the second week of the following
month.)
