Case Study: Optimizing Conversion Rates Using Split-Testing
Issue 82, Summer 2004

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Dear Friend,

At the beginning of the Summer for Issue 80, I wrote How to Optimize Your Landing Pages Scientifically: Using A/B Split Run Testing to Improve Conversion, which my paid subscribers could download as a 32-page e-book.

In this current issue I'll guide you through a case study of how I employed split testing techniques to increase my conversion rates 25% to 36%. You'll see how I approached the subject and what the test showed -- and didn't show me. I hope it will be an encouragement to begin your own split-testing experiments on your site.

This summer's testing has convinced me that our intuitive guesses about what works best are often wrong. There may be some rules of thumb, but those rules just not apply in many situations. The only way you'll really improve your site is to test.

God bless you,
Dr. Ralph F. Wilson, Editor

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Conversion Rate Optimization using Offermatica (Case Study)

This article describes various tests -- A/B split-testing and Taguchi Method experiments designed to optimize the conversion (subscription) rate on forms to subscribe to a free Internet marketing newsletter. As a result of testing, the subscription rate in one form was increased 37%, another 25%. Offermatica.com was the testing system used. Read the Article.

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Offermatica A/B Split-Testing and Taguchi Method testing article