In this current issue I'll guide you through a case study of how
I employed split testing techniques to increase my conversion rates 25% to 36%. You'll see how I approached the subject and what the test showed -- and
didn't show me. I hope it will be an encouragement to begin your own split-testing experiments on your site.
This summer's testing has convinced me that our intuitive guesses about what works best are often wrong. There may be some rules of thumb, but those rules
just not apply in many situations. The only way you'll really improve your site is to test.
God bless you,
Dr. Ralph F. Wilson, Editor
Conversion Rate Optimization using Offermatica (Case Study)
This article describes various tests -- A/B split-testing and Taguchi Method experiments designed to optimize the conversion (subscription) rate on forms to subscribe to a free Internet marketing newsletter. As a result of testing, the subscription rate in one form was increased 37%, another 25%. Offermatica.com was the testing system used. Read the Article.
New Ecommerce and Web Marketing Articles
Each month our team of link editors scours dozens of online periodicals and resources to find
key information on e-commerce and Web marketing. With so much new literature
available to you, how do you find what you need quickly and painlessly? Here's a selective and searchable database of article and resource links to help your
research and keep you up-to-date in the field. (Links gathered in a given month are usually available during the second week of the following
month.)
