Ad Pricing Models, Items 1 to 37

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"Ad Pricing Models" includes 37 items
This page contains items 1 to 37

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1. Use of "Ad Networks" Surges Six-Fold as Media Companies Step Up Monetization of Unsold Online Advertising Inventory, Interactive Advertising Bureau, 8-11-2008 Research suggests that online publishers are increasingly turning to sales intermediaries known as ad networks to sell off excess inventories. The race to create new advertising opportunities has publishers selling ad inventory at up to 90% discounts.
2. Pay-As-You-Go Web Services, by Lawrence Walsh, Baseline Magazine, 2-14-2008 Could Google and Microsoft’s online advertising model change the pricing of all Web services? Walsh suggests that perhaps this micropayment model is also the future of Web services or software as a service (Saas).
3. Soaring Online Ad Prices - Is an End in Sight?, by Bob Tedeschi, E-Commerce Times, 12-30-2006 Online advertising prices rose sharply in 2006, as corporate money poured into the market. Rates may continue to go up in 2007, if publishers decide to capitalize on the strong demand.
4. ad:tech Report: My "Cost-Per" Rant, by Michael Mayor, iMedia Connection, 11-14-2005 Mayor calls for the online ad industry to pull the brakes on the "cost per" craze, saying that there are only 3 types of pricing models: size of audience (CPM), initial interest segmentation (CPC), and delivery of qualified customer (CPL).
5. Considering a New Way to Pay for Ad Serving, by Jim Meskauskas, MediaPost, 8-12-2004 Meskauskas argues for instituting a tiered flat fee instead of the traditional CPM based on impressions, noting that you can never really plan accurately just how much you were going to need to budget for ad serving.
6. Should Targeting Cost More?, by Jim Meskauskas, iMedia Connection, 7-15-2004 Studies prove that behavioral targeting works. What behavioral targeting promises is a way to identify an audience based on their likes and dislikes as deduced from their actions. Explores whether it should command a premium.
7. End Cookie-Cutter Media Buys, by Tessa Wegert, ClickZ, 12-26-2002 Sites that sell advertising need to address the needs of ad buyers by offering more flexible options, not only custom sizes and formats, but especially with regard to pricing models. Consider pay-per-action, and other deviations from the rate card.
8. Keyword Banners: More Effective and More Complicated, by Tessa Wegert, ClickZ, 10-3-2002 Keyword-based banner ads are sold on two models: CPM for popular search terms, and flat monthly rates (regardless of the number of impressions generated) for less common terms. A discussion of the pros and cons, with a view to planning an effective keyword campaign.
9. Why Can't Johnny Count Ad Impressions, by Jeremy Lockhorn, ClickZ, 9-16-2002 Update on the state of the art in banner serving and click measurement, discussing why it is still hard to get accurate data that provides a reliable basis for the advertising fees publishers ask you to pay.
10. Campaign Management Just Got Easier, by Tessa Wegert, ClickZ, 7-18-2002 Update on improvements in tools provided by online advertising services Overture, Google and Advertising.com to provide easier management of campaigns and ad expenditures by advertisers.
11. Online ads take a cue from TV, by Stefanie Olsen, Cnet, 11-19-2001 Describes an experiment to replace discredited "impressions" and "clicks" with a more reliable measurement: time. "Surround sessions," a series related ads on each page visited, lets advertisers target readers exclusively for the duration of a website visit.
12. Jam Sessions, by Jim Meskauskas, ClickZ, 10-23-2001 The NY Times has introduced a new online ad pricing and delivery scheme, based on the concept of sessions, rather than exposures or click-throughs. A session consists of a group of ads that follow a given user through the site, allowing the advertiser to buy a block of time with the user.
13. Study: Popular Sites Don't Necessarily Attract Valuable Buyers, by Christopher Saunders, InternetNews Advertising Report, 6-28-2001 Good news for smaller ad-supported websites: a study by comScore Networks shows that e-commerce marketers shouldn't necessarily concentrate efforts on the most popular sites, because smaller niche sites can attract bigger-spending visitors.
14. Pay for Play, by By Ruth P. Stevens, Internet World, 4-1-2001 Says performance-based advertising is increasing in popularity over click-throughs and CPM (cost per thousand) as marketers see fewer visitors clicking on ads. Offers guidelines on reaping the benefits of using new pricing models.
15. How to Find Advertisers for Your E-Zine and Website, by Ralph F. Wilson, Web Marketing Today, 1-15-2001 Article outlines six steps that will help you find advertisers who will purchase advertising on your website or in your e-zine.
16. Sometimes It's a Bad Ad, by Jane Hodges, Business 2.0, 1-29-2001 Looks at performance-based advertising practice of pay per click rather than pay per view. Notes that 73% of all U.S. online ad buying goes to 15 megasites such as Yahoo! and other portals. Says practice is best when combined with other models.
17. Sales Strategies for Small-Site Owners, by Richard Hoy, ClickZ, 12-29-2000 Practical tips on selling advertising at your site or in your newsletter. Present your offering as a package of online ad vehicles designed to work synergistically, create inventory and structure deals so you can offer freebies, and make the buyer's life easy.
18. State of the Banner, by John C. Dvorak, Forbes Global, 12-25-2000 Talks about format war that will "drive advertisers crazy," with the first being the vertical "skyscraper" ad. Calls advertising charges "out of control," with cost-per-thousand, cost-per-click and cost-per-acquisition being some of the models.
19. Net Advertising Still Relies on Banners, CyberAtlas, 8-14-2000 The 468 x 60 banner remains far and away the most popular advertising form on the Internet. Current pricing ranges from $20 to $45 per thousand exposures, and has remained fairly stable over the past six months. Summary of charts, statistics, and analysis by AdKnowledge and AdRelevance.
20. Online Media: Is the Price Right?, by Jim Meskauskas, ClickZ, 5-9-2000 Update on current pricing ranges for both CPM (per thousand exposures) and CPC (per click) banner ad placement. CPM runs from less than $10 for run-of-the-mill to $100 per thousand for prime sites; CPC is $0.10 up to $1.00 per click. Specific examples.
21. Market Meltdown, by Jaffer Ali, ChannelSeven, 4-24-2000 Discusses eventual impact of expense justification on online advertising industry. Predicts change to ROI measurement from current branding and "seizing market share" mentality.
22. How to Connect With the Right Audience, by Andy Bourland, ClickZ, 2-29-2000 Run the numbers: if you are selling a product for less than $100, it's incredibly difficult to make online advertising pay off on a CPM (cost per thousand exposures) basis. The best fit for CPM advertising models is B2B customer acquisition, high-price items and ongoing service business.
23. Beware the Lure of the Cost per Click, by Jim Meskausas, ClickZ, 12-28-1999 Cost per click remains the most common measure of banner ad accountability. It isn't really the most useful measure, and it definitely shouldn't be the only one you consider. Quality of the generated lead is more important than efficiency.
24. Excite-ing, by Jim Meskauskas, ClickZ, 9-28-1999 The price of banner ads at major portals, at least the keyword targeted variety, is headed up. Yahoo raised prices for targeted banners by 15% recently; Excite is shaking things up by offering keyword placements at auction and doing away with the traditional right of first refusal.
25. Strip Malls And Santa Claus, by Jim Meskauskas, ClickZ, 10-12-1999 If you plan to buy banner advertising space on a shopping portal for the upcoming holiday shopping season, here are guidelines for choosing appropriate spots and pricing. Considers quantitative factors (pricing, traffic, cost per sale) and qualitative factors (placement, site recognition, reciprocal linking).
26. CPM Advertising vs. Revenue Sharing: How To Survive and Prosper, by Irv Brechner, Web Marketing Today, Issue 43, 4-1-1998 Describes the advantages of pay per click (PPC) advertising approaches in comparison to the dominant cost per thousand page views (CPM) approach.
27. How To Price Your List Advertising, by Christopher M. Knight, List-Tips, 11-23-1998 Gives basic information about pricing e-zine and discussion list advertising, but is short on specifics. Recommends putting together ad packages to make it easy for media buyers.
28. Got The Click-through Blues?, by Deborah Kania, ClickZ, 6-1-1999 How (and why) to evaluate cost-per-action or cost of acquisition, rather than click-through, as the measure of web ad effectiveness.
29. What's in the Wind for the Web? A Prospectus for Internet Advertising, by George Garrick, ChannelSeven, 5-13-1999 Predicts excess inventory and poor ROI as resulting in downward pressure on CPM prices. Sees growing recognition that online ads are better as a response medium than for branding.
30. How To Get Your Money's Worth Online, by Michael Aaron, ClickZ, 3-1-1999 Make sure you are getting (or delivering) the banner ad quantities and clicks the contract specifies. Guidelines for establishing a clear contract and process for verification.
31. Why Does Pay For Performance Suck?, by Sean Carton, ClickZ, 11-18-1998 Contends that studies show brand recognition increases market share. To pay only for clicks is giving free name recognition. In the future sees branding staying with banners, but direct marketing goals using advertorials and other vehicles.
32. Online Ad Rates Falling, Wired News, 11-4-1998 Advertising rates in September fell to $36.29 CPM. The September rate compares to $37.84 CPM in May, and $37.21 CPM in December. Source: AdKnowledge.
33. SweetSpot, Nothing but Net Results, A Cost Per Action resource that utilizes unsold banner ad inventory on high traffic sites. Advertisers only pay for results.
34. The CPM and CTR Story, by Michael Tchong, Iconocast, 8-19-1998 Discusses fine points of purchasing banners on portal sites vs. niche sites (which tend to sell out more often). Niche sites allow higher CPM, though CTR is inching up.
35. Web Advertising Woes (and How to Survive Them), by Jesse Berst, ZDNet AnchorDesk, 6-16-1998 Notes lower click-through rates and CPM rates and concludes that some but not most will move to pay per click pricing models.
36. Ginsu Comes to the Web, by J. William Gurley, Fortune, 5-11-1998 Says success-based advertising will succeed on the Web because (1) advertisers want it, (2) it succeeded on cable TV, (3) more advertising space is going unsold, and (4) offers Internet retailers an opportunity to pay a rational price for marketing.
37. The Web 'Ads' Up, by Clinton Wilder, InformationWeek, 8-5-1997 Still trying to make money on your corporate website? Try selling ad space. Online advertising may be a $5 billion business by the year 2000.