Internet Advertising (general), Items 1 to 50

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"Internet Advertising (general)" includes 349 items
This page contains items 1 to 50

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1. Facebook Ads Prove that "Targeting" Demographics Is Silly, by Robert Gorell, Future Now, 5-8-2008 Targeting on social media is sometimes effective, but doesn't handle gender, for example. Without the context of psychographics, advertising demographics are quite often useless. Suggests using personas to plan ad campaigns.
2. Second Life Marketing: Still Strong, by Wagner James Au, Business Week, 5-5-2008 Au reviews the kind of virtual world advertising campaigns that are working, observes that "the worst mistake that would-be virtual world marketers make is assuming their Second Life presence should mirror the real world."
3. Study: Untargeted Ads Turn Off Social Net Users, by Eric Newman, Brandweek, 5-11-2008 While 62% of the nearly 800 online social network users polled in March2008 said they'd be interested in offers from their preferred brands, the vast majority of respondents (87%) said very few or no ads matched their interests or preferences.
4. What Lies Beneath, by Lynn Russo Whylly, OMMA, 5-1-2008 Russo Whylly digs below the surface of online spending and finds that it leads everywhere, not just the obvious display ads." Below-the-line" spending includes Web design, audio streaming, video production, research, and even search engine optimization.
5. Net Video Ads: Attention Vs. Annoyance, by Anick Jesdanun, CIO Today, 3-19-2008 Marketers and Web sites alike are struggling to bring to the Internet ads that resemble television without turning off viewers the way TV ads often do, reports Jesdanun. The challenge is finding the right formula.
6. Is display advertising dead?, by Chris Autry, iMedia Connection, 4-8-2008 Despite the very clever attempts at contextual and behavioral advertising, consumers are not responding to online ads as they should, if at all. They may see them, may not see them, or may completely block them from their browsers, says Autry.
7. Death of a Sales Funnel, by Scott Meldrum, iMedia Connection, 3-20-2008 Has the internet made awareness campaigns obsolete? Meldrum of Ant Farm Online shows how to effectively build user flow that will drive consumers into the sales funnel more reliably. Tip 1: Ask for the sale.
8. The Down-Marketing of the Web, by Sean Carton, ClickZ Experts, 3-3-2008 Evidence suggests that banner ads are mostly clicked on by downscale consumers, not the affluent shoppers most marketers hope to reach. This suggest you shouldn't campaign with banner ads unless your offer makes sense to the folks that respond to them.
9. New Ad Networks Service Industry Trends, by Tessa Wegert, ClickZ Experts, 2-21-2008 A brief first look at 2 major new advertising networks with big reach: quadrantOne, a combined effort of several major news publishers including New York Times, Gannett and Hearst; and GoFish Network, focused on the on the youth entertainment market.
10. On Using an Ad Network, by Janet Meiners, Marketing Pilgrim, 12-5-2007 Comments on MarketingSherpa's most recent article about ad networks. Tips and a list of ad networks available.
11. 3 Insights into Direct Response, by Tom Hespos, iMedia Connection, 11-29-2007 Asking the right questions about your online direct marketing campaign can help manage risk, Hespos says, but not all questions can be answered without thorough testing.
12. Google Moves beyond Text Ads, by Rich Karpinski, B to B, 10-8-2007 Google is aggressively branching out in new areas of online advertising including interactive units, mobile ads and video text-overlays. Challenge is to figure out which Google directions are worth following, particularly in a b-to-b market.
13. Warning: Ad Killer on the Loose, by Michael Estrin, iMedia Connection, 10-26-2007 An ad blocker has emerged from a distant corner of the web, erasing display ads and challenging the current business model. Is it an aberration or harbinger of hard times for interactive? Marketers are split, says Estrin.
14. Microsoft Exec Predicts Shift in Net Ad Market, Seattle Post Intelligencer, 10-10-2007 Reports that search is probably already given too much credit because of the way the effectiveness of ads is measured: the sale is attributed to the last ad viewed, which is most often a search ad.
15. Behind AOL's Move to Manhattan: Ads, by Catherine Holahan, Business Week, 9-18-2007 AOL is becoming a distributor of advertisements for placement on sites scattered across the Web, Holahan reports, as marketers want to reach a far broader audience than they'll find on a single site or even a portal.
16. Online Behavioral Ads Beat Contextual Ads, Survey Says, by K.C. Jones, Information Week, 9-13-2007 Jones reports JupiterResearch findings that behavioral ads outperform contextual ads by up to 22% in 14 categories, including financial services, consumer electronics, pharmaceuticals, fashion, and style.
17. Adblock Plus Threatens the Online Revenue Model, by Noam Cohen, International Herald Tribune, 9-2-2007 Reports that the easy-to-use free addition to the Firefox Internet browser that deletes advertisements from Web sites may threaten online-advertising business models supporting entertainment programming or journalism or highly responsive search engines.
18. Pros and Cons of Ad Exchanges, by Harry Gold, ClickZ Experts, 7-24-2007 Auction-based ad exchanges for display ads, such as Right Media Exchange, DoubleClick Exchange, and AdBrite, offer low-cost inventory on large networks of sites. They are great for marketers who can use loosely targeted ad space at low rates.
19. Eyetracking Shows Web Audience Ignores Ads, by Jordan McCollum, Marketing Pilgrim, 8-24-2007 A new eyetracking study by Jakob Nielsen shows that online banner blindness is worsening. The best way to get people to look at your ads is to make them look like actual content.
20. Banner Blindness: Old and New Findings, by Jakob Nielsen, Alertbox, 8-20-2007 Users rarely look at display advertisements on websites. Of the four design elements that do attract a few ad fixations, one is unethical and reduces the value of advertising networks. Article shows heatmaps demonstrating this.
21. Offermatica’s Behavioral Targeting by Personal Affinity, by Jonathan Mendez, OptimizeAndProphesize.com Blog, Discussion of how Offermatica is doing behavior targeting, called Affinity Targeting. Three keys to affective targeting strategy: (1) segment creation, (2) segment validation, and (3) targeting.
22. Advertisers Find New Headaches in Lawless World of Social Web Sites, by Doreen Carvajal, International Herald Tribune, 8-12-2007 For traditional advertisers rushing headlong into this new territory to reach tantalizing, young users, the ultimate nightmare is the surprise of sharing virtual real estate with risqué material or racist rants, warns Carvajal.
23. E All You Can E, by Jason Compton, 1 to 1, 7-1-2007 Even as newer touchpoints like social media emerge, email marketing continues to evolve. The challenge is to keep pace with that evolution, yet do so in a way that makes business sense. Compton reviews email marketing, communities and online advertising.
24. Consumers Prefer Pre-Roll Ads, by Mike Shields, Media Week, 6-6-2007 The pre-roll online video ad - 30-second video spots that run prior to content – are the most preferred placements for the medium among those whose opinions matter most: consumers.
25. Ad Networks: Now in Several New Flavors, by Tobi Elkin, OMMA, 6-1-2007 With online ad consolidations growth, Elkin says the implications for existing online ad networks are enormous. The benefit of ad networks for advertisers: one-stop shopping, a single-point of contact, competitive pricing and targeting capabilities.
26. Four Things to Consider Before Advertising on User-Generated Content Sites, by Greg Howlett., Marketing Pilgrim, 5-7-2007 A study by BlueLithium compared cost per conversion between: (1) user generated content (UGC) sites, (2) non-user generated content sites, and (3) highly authoritative editorial sites. While the latter two had significantly higher CTRs and CRs, when factoring in lower ad cost, they had a lower CPC and cost per conversion. The author discusses 4 issues: (1) the issue of trust on UGC sites, (2) when rates go up, UGC sites will no longer be a bargain, (3) the study doesn't discuss viral "social buzz" a
27. Google and the Rebirth of Banner Ads, by David C. Churbuck, Business Week, 4-26-2007 Churbuck believes Google's proposed acquisition of DoubleClick is that it could revive the market for banner ads. Cites research on internal company metrics showing that when they ran banners with search, results increase for both types of ads.
28. 2007 Media Power 50: Internet, B to B, 5-7-2007 Lists the top 15 Internet media sites. Links, phone, traffic, ad revenue, ad rates and comments describing the attractiveness to advertisers.
29. Internet Movie Marketing Getting Its Due, by Gary Gentile, Washington Post, 5-17-2007 Many studios have shifted advertising dollars to the Internet, mounting elaborate campaigns that can include profiles on the social networking site MySpace.com. Internet advertising also allows studios to be more targeted and creative than movie trailers.
30. Media Buyers: Marketers to Use Ad Networks More, marketingVox, 4-10-2007 Some 66% of advertisers plan to increase their use of online ad networks this year, according to a new survey of digital media buyers and planners by ad network Collective Media, which also found that 88% of the respondents plan to use an ad network - up from 77%t in 2006,
31. Search Function on Social Networking Sites is Popular with Visitors, by Helen Leggatt, Biz Report, 4-10-2007 Marketers should not underestimate the importance of social sites as a marketing tool as around 4 out of 5 social site visitors use site's search function, reports Leggatt.
32. The Secret to Online Media Consumption, by Tom Hespos, iMedia Connection, 3-29-2007 A failure to understand how online and offline media consumption differ can get you into trouble. Hespos explains the differences through hypothetical examples.
33. Online Ads Tested, Marketing Experiments Journal, 3-27-2007 Tests demonstrated that advertising that blended in and looked like a "native" site content performed significantly better than ads that stood out from the rest of the page. Expects "banner blindness" is a factor.
34. Paid search and text ads are the best ways to reach affluent online users, Internet Retailer, 3-8-2007 Retailers targeting affluent online users -- those with household incomes of $100,000 or more -- should focus on paid search and text advertising rather than on display advertising, according to JupiterResearch. Only 41% of affluents trust advertising as compared with 51% of non-affluents.
35. Luxury Brands Need VIP Treatment Online, by Michael Koziol, Advertising Age, 4-10-2007 Luxury brands face unique challenges when it comes to marketing their products online, Michael Koziol writes. While banner ads are effective for many products, companies such as Dior or Lancome have to develop an appropriate setting for their brands.
36. Quest for Cash from User Generated Content, by Helen Leggatt, Biz Report, 1-16-2007 Can money be made via user-generated video content websites? No one has found a way to make real money from the huge audiences who participate on these sites, say analysts.
37. 5 Questions to Ask Your Online Lead Generation Provider, by Matt Wise, Media Post, 1-25-2007 Lead generation was one of the hottest sectors in online advertising in 2006, up 71% over 2005. Wise helps distinguish between providers who will deliver a quality program and those who will waste time and marketing dollars.
38. Search, Video, Web 2.0 Top Online Ad Trends, by Kate Maddox, B to B, 1-15-2006 Maddox reports advertising experts believe that online video will receive more interest from b-to-b advertisers in 2007, with more user-initiated types of video. Users will be able to search not only for videos but for specific words within videos.
39. Online Forecast to Hit 20 Percent of Total '07 Ad Spending, ClickZ Stats, 1-29-2007 Online ad spend is forecast to reach 20% of the total U.S. ad spend in 2007, according to an annual ad spending study by Outsell. Companies are expected to increase their online spending by 18% in 2007, with PPC ads down one percent due to concerns over click fraud.
40. 2006 Online Holiday Campaigns: Midseason Perspective, by Hollis Thomases, ClickZ Experts, 12-5-2006 Early indicators and analysis of online advertising spend and results for the 2006 holiday shopping season indicate that more dollars than ever have gone into search ads rather than display ads, and that earlier advertising was more effective than later in the season.
41. 2006 Online Holiday Campaigns: End of Season Perspective, Part 2, by Hollis Thomases, ClickZ Experts, 1-2-2007 Now that it's all over, it's time to absorb the lessons of how online advertising worked during the holiday shopping season, and plan for making your own campaigns more effective next year. Early planning and testing, a holistic approach, video ads, and social marketing were all winners.
42. Online Publishers' 2007 To-Do List, by Mike May, Media Post, 12-21-2006 Explains the value in hiring talented people, less disruptive ways of engaging site visitors, why "new" is better than "big" when it comes to ad budgets and staying close to your new competitors.
43. DoubleClick: Online Advertising Spurs WOM, Study What Works, by Tom Siebert, Media Post, 12-29-2006 Combine word-of-mouth with online advertising and you have a potent combo. In fact, social influencers consider online advertising a key factor in their shopping process--second only to Web sites as a source of learning about purchase decisions.
44. DoubleClick: Online Advertising Effective in Influencing Word of Mouth, Marketing Vox, 12-18-2006 DoubleClick's Touchpoints IV survey results revealed that influencers consider online advertising a key factor in their shopping process, second only to websites, as a source of further learning about purchase decisions.
45. Smart Webmasters are Wasting Online Real Estate, by Kim Roach, SiteReference, 11-24-2006 Many webmasters are not using their websites' traffic to full potential as advertising space. Wasted opportunities are: (1) 404 error pages, (2) exit strategies, (3) thank you pages, and (4) e-mail messages.
46. Converting Clickers To Customers, by Matt Woolsey, Forbes.com, 10-31-2006 Basic article on tracking sales resulting from click-throughs on online ads. Explains how cookie-based tracking works.
47. Online Ads: A Source of Further Learning for Consumers, by Enid Burns, ClickZ Stats, 11-7-2006 Online advertising has more impact and generates more ROI than you might expect from looking at click-through and direct conversion tracking. While only 30% of consumers click on an ad at the time of viewing, 61% say they visit the site later as a result of seeing the ad.
48. Serving ads out of context one way to drive up conversions, study shows, Internet Retailer, 10-18-2006 A BlueLithium study found that behaviorally-targeted online advertising generally got higher conversions when served out of context than in context, such as travel ads on career sites. Ads showing the same context as an identified behavior had a higher click-through rate in seven of the nine categories. But ads shown in a different context had a higher conversion rate in five of the categories.
49. Untapped Advertising Hot Spots, by Kim Roach, SiteReference, 9-14-2006 Discusses four undervalued advertising spots: CPA (cost per action) programs, blog ads, comparison shopping engines, and ISEDN, a cross between paid inclusion and PPC.
50. Let the Web Entertain You, by Sarah Lacy, Business Week, 9-25-2006 Lacy reports that people are using the Internet as much to be amused as to stay informed, speculates why advertisers aren't responding to the trend.