Communities, Chat, Forums, Items 1 to 50

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"Communities, Chat, Forums" includes 142 items
This page contains items 1 to 50

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1. Web 2.0 Technologies Remain Top-of-Mind for Most Companies, by Christopher Musico, destination CRM, 6-27-2008 As consumers adopt new technologies to interact with one another, companies seeking their business must evolve as well, reports Musico on research study. "Engage customers and make them part of the process."
2. Do Your Web 2.0 Efforts Work?, by Edward Cone, CIO Insight, 8-4-2008 A big problem is that companies use Web 2.0 technology without embracing the 2.0 mindset, which empowers the people formerly known as the audience, says Cone. If you don’t engage your customers on a regular basis, your competitors will.
3. How UGC Can Benefit CRM, by Lauren McKay, Destination CRM, 5-1-2008 Fostering online communities and embracing user-generated content (UGC) can provide great value for CRM, writes McKay. Cites examples of Dell and Amazon engaging their customers.
4. 10 Great Media Web Sites, by Marie Griffin, B to B Media Business, 6-6-2008 Site owners are paying much greater attention to creating communities online. As user-generated content is not generated easily, they are also assigning more people to spark conversation and moderate discussions, Griffin reports. Lists, links to sites.
5. Feedback, even if It Hurts, by Dave Copeland, The Boston Globe, 5-8-2008 More consumer-oriented companies are allowing customers to review their products and services on their websites, reports Copeland, calling it a shift from the longstanding practice of protecting the brand at all costs.
6. Twing's the Thing to Jump-Start Online Communities, by Ashley Jones, EContent, 3-3-2008 Discussions occurring on message boards and within forums aren't usually covered by traditional search engines. Jones describes a free service that aims to help users search for opinions, information, and conversations.
7. Web 2.0: Too Good to Be True?, by Brian P. Watson, CIO Insight, 2-7-2008 Technologists and marketers promoted Web 2.0 technologies (such as wikis, blogs, podcasts) as smarter, cheaper ways to communicate with employees, partners and customers, but executives also worry that Web 2.0 tools pose a security threat.
8. What’s a Wiki?, 1 to 1 The Marketing Xfactor, 12-13-2007 Wikis are interactive sites allowing groups of people to collaborate and create content; they embody the 3 things social media is all about: content, collaboration, and community.
9. Web Sites to Vent and Learn, by Reid Goldsborough, Information Today, 8-1-2007 Smart companies harness the power of online complaining, says Goldsborough. They create monitored online communities as well as participate in Usenet newsgroups, email-based discussion groups, independent Web communities, and popular blogs.
10. Stay Safe, Stay In Touch, Inc. Magazine, 5-1-2007 Answers the question: How can we increase activity in our online communities and forums?
11. Making Money From User-Generated Content, by Heidi Cohen, ClickZ Experts, 5-24-2007 A publisher's guide to incorporating user-generated content (UGC) within a revenue-generating content site, discussing approaches to growing the community, establishing content rules, keeping content in line with the brand, monetizing content, and measuring results.
12. How To Keep Hostile Jerks From Taking Over Your Online Community, by Cory Doctorow, Information Week, 5-14-2007 Angry people looking for fights will inevitably try to poison successful Internet communities. Doctorow looks at ways to remove the poison without killing the discussion too.
13. Yackety Clack, by Coreen Bailor, Destination CRM, 5-1-2007 Text chat is no longer exclusively for the tech-adept, buddy-list teen demographic, Bailor reports. The technique is growing as a way for companies to talk to their customers.
14. Cleaning Messy Message Boards, by Catherine Holahan, Business Week, 4-6-2007 Holahan reports that companies are turning to a community and other filtering tools to keep online conversations from devolving into either hate-filled arguments or meaningless drivel.
15. Why Commercial Wikis Don't Work, by Chris Taylor, Business 2.0, 2-23-2007 Crowdsourcing has been a giant hit for the Web 2.0 set - so why won't it work for bigger, more mainstream enterprises, asks Taylor.
16. Questions About Online Identity, by Reid Goldsborough, Information Today, 3-1-2007 Goldsmith discusses some of factors to consider in using your real identity or a "handle" in your online discussion groups, blogs, or instant messages.
17. Why Web 2.0 Works, by Demir Barlas, Line56, 11-30-2006 Barlas explains how moving past e-mail, static bulletin boards, and other Web 1.0 tools towards Web 2.0 technologies is what is making people feel progressively stronger about online communities.
18. Participation Inequality: Encouraging More Users to Contribute, by Jakob Nielsen, Alertbox, 10-9-2006 In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action.
19. Pssst. People are Talking... About Your Business!, by Patricia Hursh, ClickZ Experts, 10-12-2006 Your customers' opinions, expressed online through reviews and comment-rich sites, can have a significant effect on your bottom line. You need to manage your online reputation, by monitoring the conversation, and getting involved to influence opinion positively.
20. Word of Mouth Marketing in Five Easy Steps, by Andy Sernovitz, MarketingProfs, 8-4-2006 Word-of-mouth marketing (including viral, blogs, communities) broken down into its basic elements (the 5 T's): Talkers, Topics, Tools, Taking Part, and Tracking. How to work each of these angles to create buzz and interest in your product or service.
21. Five Rules for Building a Successful Online Community, by Robin Miller, Online Journalism Review, 8-31-2006 Miller discusses the rules, and the software that helps enforce them, that are the driving force behind hundreds of popular and profitable discussion-based Web sites. Screen shots.
22. 'Comment is Free,' but Designing Communities Is Hard, by Nico Macdonald, Online Journalism Review, 8-17-2006 Macdonald discusses how the UK newspaper Guardian's attempt to build an engaging group blog further illustrates the cultural differences between running a newspaper and an online conversation.
23. 4 Key Things To Start Your Online Forum Community, by Cosmin Ghiurau, SiteReference, 8-21-2006 Explains four steps in creating an online forum community: (1) establish your niche topic for the forum, (2) select the best web forum script (such as phpBB, vBulletin, etc.), (3) select a web host, and (4) drive traffic to your forum.
24. Crowdsourcing, by Gary Stein, ClickZ Experts, 7-17-2006 A marketing concept and buzzword to watch: crowdsourcing is the approach to business practices, especially content and even product creation, that open the doors to everyone interested in participating. Beyond word-of-mouth and consumer-generated media (CGM).
25. Billion-Dollar Brands' Word-of-Mouth Ambitions, by Pamela Parker, ClickZ Experts, 6-23-2006 User-generated content and online word-of-mouth present both opportunities and threats for marketers and brand managers. A look at how major players (General Motors, Procter & Gamble) view and work with the social networking environment.
26. Big Brands Tap Into Private Online Communities, by Jennifer LeClaire, E-Commerce Times, 6-9-2006 How companies like Charles Schwab, Unilever and Reebok are tapping into the online population's eagerness to share and connect in communities, but avoiding some of the problems of free-for-all social networks, by establishing private social sites for their customers.
27. The Network Unbound, by Anya Kamenetz, Fast Company, 6-1-2006 Discusses how TagWorld and other next-generation social networks could feed or destroy your business. The key is understanding that networked consumers are not passive participants in the consumption process.
28. What's an Online Community's Value?, by Shane Atchison, CllickZ Experts, 5-18-2006 5 tips for building or working with community sites to develop branding and marketing value: release control, entertain, be authentic, connect, and innovate. With a discussion of suggested metrics you can use to measure the success of social networking and community campaigns.
29. UpSellit.com, , Provides SMARTagent live chat technology to create maximum customer sales interaction with the minimum of live agent interaction. When a customer abandons a shopping cart, a chat window can be launched to engage the customer, increasing sales 5-15%.
30. The Online Universe: An Old Fogey's Guide, Business Week, 5-1-2006 Explains that online games are like video games, except you're online with thousands of other people playing at the same time. Some are medieval adventures, others are set in space, and still others are little more than online chat rooms.
31. MySpace for the Office, by Steve Rosenbush, Business Week, 4-18-2006 Describes a startup called Visible Path that is hoping to harness the popularity of Web-networking to create a tool for businesses.
32. You and Your Users, Marketing Together, by Pamela Parker, ClickZ Experts, 4-21-2006 Plenty of buzz over marketing and PR campaigns that invite user participation, such as short-film contests, photo submission solicitations and interactive video mash-ups. But beware of burnout, as consumers and contributors grow tired of the concept.
33. Social Networking Connects For Business, by Thomas Claburn, Information Week, 3-27-2006 Keeping up with friends is all well and good, but Claburn says business-focused social networking sites offer a better way to find new employees, customers, and even capital.
34. Social Networking: Getting in Touch the CRM Way, by Marshall Lager, Destination CRM, 3-1-2006 Lager warns that the social networking approach to empowering business must be married with functionality and usability of information, or you have achieved nothing. Refreshing your contact data is vital, as is weighting for contact relevance.
35. Social Nets Study has Marketing Lessons, by Nanette Pietroforte, iMedia Connection, 2-17-2006 Pew analyst explains how a recent report helps marketers understand social networks and adjust messaging for ads at these sites.
36. Social Networking Goes E-Commerce, by John P. Mello Jr., E-Commerce Times, 2-22-2006 TagWorld, a high-energy social networking space launched last November, has jumped both feet first into e-commerce, by building in a suite of features that allow community members to sell goods through classifieds, storefronts, auctions, and even 1-on-1 price negotiations.
37. Yahoo's Social Circle, by Ben Elgin, Business Week, 1-23-2006 In a bid to challenge search giant Google, Elgin discusses how Yahoo, the Web's most-used portal, is betting on the wisdom of crowds by cultivating online communities.
38. The Latest Word on Word of Mouth, by Pamela Parker, ClickZ Experts, 1-13-2006 Word of mouth marketing has grown rapidly over the past year. Online resources to enable consumer conversations have multiplied, and marketers have noticed that results from word-of-mouth are measurable. However, it is resource intensive and difficult to manage.
39. Word of Mouth: Coming to a Marketplace Near You, by Dave Evans, ClickZ Experts, 1-18-2006 There's lots of talk about word-of-mouth marketing, but exactly how do you do it, as an online marketer? Here are five principles to consider. Find your 'core talkers' (bloggers, customers) and get them talking. Give them something to talk about, provide tools for talking, then take part in the talk, and track it.
40. The Web Gets More Social, by Tessa Wegert, ClickZ Experts, 2-9-2006 Update on growth and marketing opportunities in the social networking industry, focusing on fast-rising new sites such as Sisterwoman.com and YFly, as well as the advertising and promotion possibilities they offer.
41. The Read-Write Web, by Hans-Peter Brøndmo, ClickZ Experts, 2-6-2006 The participation age has been sneaking up on us, and the read-write web is the next big step forward. Think of the Wikipedia with its thousands of writers and millions of readers. Online business models that don't provide their own flavors of sharing are toast.
42. Word of Mouth Marketing in Five Easy Steps, by Andy Sernovitz, MarketingProfs, 1-17-2006 Introduction to the 5 basic techniques of word-of-mouth marketing: Talkers, Topics, Tools, Taking Part, and Tracking. How to use these 5 T's to implement WOM in all of your marketing programs.
43. Word of Mouth: Advertising 2.0, by Dave Evans, ClickZ Experts, 1-4-2006 Blog comments, user product reviews, photos shared on community sites - these are all part of the powerful new channel of online word-of-mouth advertising. A discussion of how marketers can work with online word-of-mouth: market your product in ways that invite consumers to talk about it honestly.
44. Online Virtual World Is Part Fantasy, Part Civics Experiment, by Christopher T. Heun, Internet Week, 11-8-2005 Huen tells of a three-dimensional testing ground inside an online virtual world lets researchers, local governments and regular people work on projects, trade ideas and even conduct a bit of virtual commerce in a three-dimensional world.
45. Community Rules, by Hans-Peter Brondmo, ClickZ Experts, 8-22-2005 Community web sites of all kinds, including blogs and social networking sites, are booming. Internet users are spending a lot of time online socializing and connecting. This trend brings new online advertising opportunities.
46. Online Communities: Growing an Internet Garden, by K. Paul Mallasch, Online Journalism Review, 6-23-2005 Mallasch writes that cultivating an online community is similar to growing a garden in real life. For example, you have to prepare the ground (choose the software), plant the seeds (start discussions) and even get rid of the weeds (trolls).
47. Community-Based Marketing?, by Vicki Powers, CMO Magazine, 6-1-2005 Explains what community-based marketing is, how it can help engender customer loyalty and brand advocacy and how an organization can get started.
48. Covering Customer Channels, by Demir Barlas, Line56, 5-27-2005 Tells how a bank saw increased revenue by using instant messaging (IM) as a customer-facing channel. A team of 6 full-time equivalents support the Web chat function. "People connect better when they know they're not talking to an anonymous rep."
49. Craigslist Gets Sirius, by Sheena Mohan, CIO Insight, 4-5-2005 Mohan reports that the first-ever commercial deep-space transmission may include 138,000 classified ads from craigslist.com, which seems to be redefining "community."
50. Searching for Profit in Networking Web Sites, by Gary Rivlin, E-Commerce Times, 5-21-2005 While networking community sites such as LinkedIn and Tribe have become popular and heavily visited, their business potential has seemed shaky. Their best potential for profits lies in tapping the classified advertising market.