Demographics & Shopper Behaviors, Items 1 to 50

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"Demographics & Shopper Behaviors" includes 830 items
This page contains items 1 to 50

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1. Web shoppers are buying less in retail stores, study says*, Internet Retailer, 7-31-2008 According to the 2008 Digital Future Project, the online buyers who said that web purchasing has red... (* Full information available to paid subscribers.)
2. Consumers Spend Less, Comparison Shop Online*, by K.C. Jones, Information Week, 7-30-2008 Shoppers continue to cut back on spending, but many have turned to the Web to compare prices and fin... (* Full information available to paid subscribers.)
3. Rural Areas Hotbeds Of Twitter Searches, Social Networking*, by K.C. Jones, Information Week, 7-30-2008 Lightly populated areas, such as Kansas, are more prone to fostering online relationships because of... (* Full information available to paid subscribers.)
4. Markets Focus: Superconnected*, by Daisy Whitney, OMMA Magazine, 8-1-2008 Hyperactive early adopters plug into Web campaigns, Whitney reports. They're not just the first stag... (* Full information available to paid subscribers.)
5. Marketing to Tweens Online*, by Janet Meiners, Marketing Pilgrim, 7-30-2008 Discusses marketing to "Tweens," children between 8 and 12 years old. Values that motivate Tweens: (... (* Full information available to paid subscribers.)
6. How Online Searches Affect Offline Sales*, by Holly Buchanan, FutureNow, 7-23-2008 A study by Nielsen Online found that 80% of survey participants who had recently bought consumer ele... (* Full information available to paid subscribers.)
7. Young U.S. adults view video on web and phones, but all love TV, study says*, Internet Retailer, 7-8-2008 US adults under 35 watch videos online and on mobile phones more than older counterparts, according ... (* Full information available to paid subscribers.)
8. More than one billion consumers will shop online by 2012, IDC says*, Internet Retailer, 7-1-2008 According to IDC's Digital Marketplace forecast, nearly half of all Internet users worldwide will ma... (* Full information available to paid subscribers.)
9. Net Generation Driving Growth In The Global Entertainment & Media Industry*, by Jack Loechner, Media Post, 6-25-2008 Loechner reports study indicating that entertainment and media (E&M) companies hoping to drive growt... (* Full information available to paid subscribers.)
10. The Second Coming of Web 2.0*, by Marshall Lager, CRM Daily, 6-1-2008 Rapid adoption of Web 2.0 technologies is a generational one: 22% of adults now read blogs at least... (* Full information available to paid subscribers.)
11. Cashing in on Virtual Goods*, by Michael V. Copeland, Fortune, 7-14-2008 The market in China for virtual goods – digital swords, armor, dresses, etc. used in online games an... (* Full information available to paid subscribers.)
12. The Social Media Gender Gap*, by Auren Hoffman, Business Week, 5-19-2008 While both sexes still use social networking sites in huge numbers, studies show that women are at t... (* Full information available to paid subscribers.)
13. Web users 'getting more ruthless'*, BBC news, 5-24-2008 Instead of dawdling on websites many users want simply to reach a site quickly, complete a task and ... (* Full information available to paid subscribers.)
14. Digital Savvy Consumers Presage Behaviors Across the Country*, by Jack Loechner, Media Post, 5-20-2008 Discusses behavior, purchasing patterns based on 18 "Digital Savvy" criteria. Group is high-end in i... (* Full information available to paid subscribers.)
15. Web Magazine Reach, Users and Minutes Up in 2008*, by Jack Loechner, Research Brief, 6-2-2008 Consumer magazine websites averaged 70.7 million unique monthly visitors during the first quarter of... (* Full information available to paid subscribers.)
16. New Media Ventures Target Influential Female Executives*, by Kate Maddox, B to B, 6-9-2008 Maddox reports on the efforts of major publishers such as the Wall Street Journal Online, Forbes.com... (* Full information available to paid subscribers.)
17. Behavior Modification*, by Karen J. Bannan, B to B, 6-9-2008 Behavioral marketing can help companies reap big returns, but many don't know where to begin, Bannan... (* Full information available to paid subscribers.)
18. Adapting Websites to Users*, by Erica Naone, Technology Review, 6-9-2008 Naone reports research showing websites could be made better at selling products by making them adap... (* Full information available to paid subscribers.)
19. Search And Purchase Depends On Type Of Product*, by Jack Loechner, Research Brief, 6-5-2008 Reports study showing that the internet is a valuable research tool for online shoppers, who use dif... (* Full information available to paid subscribers.)
20. Shoppers go online to research home goods, but less than a third buy there*, Internet Retailer, 5-9-2008 According to a March 2008 study by PriceGrabber.com, 81% of respondents say they research furniture ... (* Full information available to paid subscribers.)
21. Cutting Costs with Online Coupon Sites*, by Catherine Holahan, Business Week, 5-6-2008 Web sites that offer money-saving discounts are enjoying a resurgence in the current economy, as con... (* Full information available to paid subscribers.)
22. How to Target the Affluent through Social Media*, by Kristina Knight, BizReport, 5-16-2008 Knight reports that wealthy consumers communicate with their friends through video. Other advice: ge... (* Full information available to paid subscribers.)
23. Boomers and Beyond: Targeting the 50-Plus Audience Online*, by Hollis Thomases, ClickZ Experts, 4-22-2008 A concise look at how the Baby Boomer generation responds to various kinds of online marketing, draw... (* Full information available to paid subscribers.)
24. Multiple Online Personas: The Choice of a New Generation*, by Chris Gonsalves, Baseline Magazine, 2-8-2008 Unlike previous demographic containers like Baby Boomer and Gen X, the new Generation V (the “V” is ... (* Full information available to paid subscribers.)
25. Two-Thirds of Shoppers Plan More Coupon Use*, by Jack Loechner, Media Post, 4-14-2007 Over the past 10 years, the average coupon redemption rate has declined to less than 1.0% from a lev... (* Full information available to paid subscribers.)
26. The Internet, These Days*, by Reid Goldsborough, Information Today, 3-15-2008 Goldsborough reviews online activity in 8 countries, noting that the Chinese by far are the most act... (* Full information available to paid subscribers.)
27. Green Products and Companies Attract Sales Online*, by Helen Leggatt, BizReport, 4-14-2008 Including environmentally-conscious information on your website could lead to an increase in sales, ... (* Full information available to paid subscribers.)
28. The New 'Me' Generation*, by Jordan McCollum, Marketing Pilgrim, 3-11-2008 A study by Burst Media found that 75% of users age 18 to 34 believe that web content is primarily fo... (* Full information available to paid subscribers.)
29. Banner Ad Clickers Not Like Other Web Users: Study*, by Richard H. Levey, Chief Marketer, 2-14-2008 Demographics for 50% of banner ad clickers (despite them comprising only 6% of the population) are: ... (* Full information available to paid subscribers.)
30. Website Marketing across Genders*, by Joseph Carrabis, iMedia Connection, 3-14-2008 There are certain things that happen in the human mind-brain that are gender-based but have nothing ... (* Full information available to paid subscribers.)
31. Always On*, by Barton Goldenberg, Destination CRM, 2-1-2008 You cannot disconnect the digital client's personal reliance on Web 2.0 (blogs, wikis, videos, RSS f... (* Full information available to paid subscribers.)
32. Web, Store and Call Center Integral Part of Shopping*, by Jack Loechner, Research Brief, 2-15-2008 higher-income consumers, college graduates and younger consumers have made cross-channel shopping a ... (* Full information available to paid subscribers.)
33. 60% of Internet users shop online, making 36 purchases a year, study says*, Internet Retailer, 1-18-2008 According to a survey of US internet activity by the Digital Future Project of Annenberg School for ... (* Full information available to paid subscribers.)
34. The Mother Load: Understanding Mom With Search Engine*, by Stuart Larkins, Chief Marketer, 1-22-2008 A study from ROI Research studied search usage of 1000 moms online and found that "searcher moms" us... (* Full information available to paid subscribers.)
35. Online consumers prefer to buy offline, study says*, Internet Retailer, 1-10-2008 A study from Forrester Research found that web buyers spent $511 at retail stores compared with $313... (* Full information available to paid subscribers.)
36. Online Holiday Spending for 2007: over $29B*, by Jordan McCollum, Marketing Pilgrim, 1-7-2008 Discusses comScore's report of 2007 holiday spending: over $29 billion, up 19% over 2006. Monday, De... (* Full information available to paid subscribers.)
37. Anatomy of a Website Visitor*, by Brandt Dainow, iMedia Connection, 1-7-2008 In order to improve your website's performance, you need to understand the factors that influence th... (* Full information available to paid subscribers.)
38. Marketing to Men, Women and Couples*, by Joseph Carrabis, iMedia Connection, 12-5-2007 Carrabis explore how to make commerce and related sites "social" in the sense of making them places ... (* Full information available to paid subscribers.)
39. One Quarter of Teens Are Super Communicators*, by Jack Loechner, Media Post Research Brief, 1-11-2008 The Pew Internet & American Life Project finds that 93% of teens use the internet and girls dominate... (* Full information available to paid subscribers.)
40. ‘Tis the season to try out new online retail sites, Deloitte study says*, Internet Retailer, 12-20-2007 According to a Deloitte Retailers study, 45% of respondents said they had shopped this holiday seaso... (* Full information available to paid subscribers.)
41. Teens and Social Media:*, by Amanda Lenhart, et al., Pew Internet & American Life Project, 12-19-2007 Content creation by teenagers continues to grow, with 64% of online teenagers ages 12 to 17 engaging... (* Full information available to paid subscribers.)
42. Higher-income online shoppers are especially keen on bargains, survey says*, Internet Retailer, 12-6-2007 A study of 1,000 online adults by Synovate of Chicago for Guidance found that respondents in the two... (* Full information available to paid subscribers.)
43. Pitfalls in Marketing to Teens Online*, by Anastasia Goodstein, E-Commerce Times, 11-24-2007 Teen consumers aim to control their online experience, thus they dislike pop-up ads or spam in the f... (* Full information available to paid subscribers.)
44. Hip-Hopping the Digital Divide*, by Catherine Holahan, Business Week, 11-13-2007 Greater broadband access among urban minorities has spurred Russell Simmons and others to develop ne... (* Full information available to paid subscribers.)
45. Web 2.0 and the Digital Client*, by Barton Goldenberg, Destination CRM, 11-1-2007 Discusses why the digital client will drive the future of business and offers 9 starting points for ... (* Full information available to paid subscribers.)
46. Two-thirds of consumers shop online before buying, new poll reports*, Internet Retailer, 11-7-2007 66% of consumers tell a Harris Interactive poll conducted for Yahoo that they shop online before mak... (* Full information available to paid subscribers.)
47. Web 2.0 and the Digital Client*, by Barton Goldenberg, Destination CRM, 11-1-2007 Reviews and defines the Web 2.0 customer, answers why the digital client will drive the future of bu... (* Full information available to paid subscribers.)
48. Marketing to Muslims*, by Donald A. DePalma, Chief Marketer, 10-22-2007 Estimates on how many Muslims there are in the US vary widely, from 5 to 7 million. Two-thirds are i... (* Full information available to paid subscribers.)
49. Promotions, In-Store Displays Key to Swaying Electronics Shoppers*, by Beth Snyder Bulik, Advertising Age, 11-28-2007 Research shows almost 33% of shoppers bought electronics based on an offer or promotion, 75% browse... (* Full information available to paid subscribers.)
50. Capture Teens in a Mobile Web*, by Evan Gerber, iMedia Connection, 9-10-2007 As the mobile web reaches maturity, major brands are scrambling to stake their claim on the new fron... (* Full information available to paid subscribers.)