Collecting Customer Information, Items 1 to 50

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"Collecting Customer Information" includes 112 items
This page contains items 1 to 50

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1. Twelve Tips for Conducting Effective Surveys, by Brian Henderson, MarketingProfs, 3-20-2007 Surveys are valuable for gathering customer information and getting feedback, but too many surveys are poorly designed and ineffective. Follow these principles to make surveys that work, by keeping them short, simple, consistent and specific; and by making the survey appealing and easy to complete.
2. Data Capture: Got Milk? Lactagen Says Yes, by John Gaffney, 1 to 1, 8-31-2006 Gaffney describes a multistage email process, aimed at exchanging customer data for further information, that was created by a maker of a homeopathic compound to help lactose intolerant people.
3. Survey Says...Online Feedback Key to Success, by Lena West, ECommerce-Guide, 9-18-2006 The top names in affordable hosted survey services are SurveyMonkey and Zoomerang. Either one enables online retailers to get detailed demographics, obtain consumer reaction to new products, address customer issues and improve site design.
4. The High-Tech Marketing/Business Model Boot Camp, Part 1: Give Me That Thing Called Love, by Nilofer Merchant, MarketingProfs, 7-25-2006 Online survey services such as ZapSurvey, KeySurvey, SurveyMonkey, and Websurveyor, have made it possible for small business to gather valuable customer input and research, quickly and inexpensively. 5 pointers to help you get the most out of online survey research.
5. Multi-Dimensional Targeting: Merging Contextual And Behavioral, by Phil Leggiere, Media Post, 4-7-2006 Says the key is to learn to model online advertising based on how people interact with contextual ads in unique patterns, as both contextual and behavioral strategies are one-dimensional.
6. Profile Attributes for Dynamic E-Mail Campaigns, by Derek Harding, ClickZ Experts, 4-20-2006 Dynamic e-mail campaigns require plenty of profile attribute data on which to build personalization and segmentation. Discussion of useful data to collect in 4 categories: preferences, behaviors, demographics, and psychographics.
7. Business Problem: A Company Has Little Insight Into Timely Customer or Employee Feedback, by Colin Beasty, Destination CRM, 3-1-2006 Beasty reviews Web survey systems that can be used not only for customers, but also for employee feedback, training assessment, or anything that requires insight about a specific topic straight from the end user.
8. A Segmentation Primer, by Neil Mason, ClickZ Experts, 12-13-2005 Segmentation is a buzzword in web analytics, but what exactly is it, and how can you use it? This overview finds differing definitions, but advises that for marketers, the point of segmentation is that you do something useful as a result of having it.
9. Understanding Your Customers Through Their Own Stories, by Neil Davidson, MarketingProfs, 9-20-2005 Save money on research. How to identify and use customer "stories" as a rich source of information - often better than researched data and statistics - to allow you to make better decisions, based on a more complete customer understanding.
10. Is Your E-Mail List Clean or Dirty?, by Paul Soltoff, ClickZ Experts, 6-13-2005 You need to spend time, effort, and money to keep an e-mail database clean, updating recipient e-mail addresses to keep them deliverable, or the list will vanish over time. Examples show how services such as FreshAddress and Return Path can help.
11. For Richer, for Poorer, by Paul Soltoff, ClickZ Experts, 6-27-2005 How to segment your database according to the brands customers buy, and how to create marketing campaigns and promotions based on these segments.
12. Circulation that Delivers, by Circulation that Delivers, B to B, 3-14-2005 With new ways to touch your customers springing up every day-e-newsletters, RSS feeds, PDA alerts and webinars-the need to manage the overload of customer information is intensifying. Says merging databases can be the basis for new products.
13. The First Thing to Do With Your Data, by Brian Teasley, ClickZ Experts, 3-22-2005 Simple ways to use your existing customer data to identify your best customers (as well as your worst), and then to tailor your online marketing and sales to attract more of the best kind (and fewer of the worst).
14. Know More About Your E-Mail Subscribers, by Jeanne Jennings, ClickZ Experts, 4-11-2005 At sign-up, you ask for a minimum of information from subscribers, to avoid scaring them off. It's smart to go back to them later to gather additional info for use in segmentation and personalization. This article offers tips for carrying out a data appending campaign effectively.
15. Build, Publish and Analyze Your Own Online Surveys, by Sean Michael Kerner, ECommerce-Guide, 12-20-2004 Review of WebSurveyor 5.0, a hosted online survey service ($250 for one month-long survey) that does a great job of data analysis, but could use some improvements in the survey creation wizard.
16. Can We Talk? Surveying Your Prospects and Clients, by Angi Fisher, MarketingProfs, 12-14-2004 Surveys can provide you with the customer information you need to remain competitive. This article discusses how to do it properly, considering in-house vs. outsourced surveys, objectives, survey design, and the distinction between surveys and quality monitoring.
17. Give Customers What They Need, Not What They Want, by Kimberly Hill, CRM Daily, 10-14-2004 Companies can make educated guesses about what customers may want in the future, say researchers, by gathering customer information and analyzing it not just for historical behavior but for commonalities and differences.
18. Data Sources, Part 1: Consumer Level, by Brian Teasley, ClickZ Experts, 10-19-2004 An overview of commercial data vendors you can access to find consumers who want to buy your product or service, including list vendors, data appenders, and aggregate market information providers. Includes ACNielsen's Homescan, Acxiom, and Experian.
19. Data Sources, Part 2: B2B (and Free) Data, by Brian Teasley, ClickZ Experts, 11-2-2004 Overview of data sources of particular use in business marketing, including list vendors (Abacus, InfoUSA), industry information providers (Dun & Bradstreet), and public resources (the Census).
20. An Introduction to Dynamic Attitude Analysis, Part 1, by Gary Stein, ClickZ Experts, 10-4-2004 Online tools are available that allow marketers (and others) to monitor what is being said about their products in online forums, discussion groups and blogs. Two free services worth trying are PubSub and Bloglines. With tips on how to use the information
21. The Right Pair of Eyes, by Laura Rich, CIO Insight, 8-1-2004 Describes Audience Search, a new service being used by the Wall Street Journal online which Dow Jones (the Journal's owner) says has improved matches between its readers' interests and its advertisers by as much as 218%.
22. Retail Banks Cash In by Updating Branch Technology, by Richard Campione, Destination CRM, 7-12-2004 Recent experience has shown that customers will continue to visit bank branches, as well as use bank call centers, Web sites, and ATMs. Looks at tools that help provide differentiated service that increases customer satisfaction and loyalty.
23. Google AdWords as a Research Tool and Focus Group, by Brian Teasley, ClickZ Experts, 7-27-2004 Google's AdWords paid search service is a great way to acquire customers, but it can also be used as a research tool to improve your marketing: evaluate keyword performance to find out what prospects want, test offers and sales page designs, or gather survey participants.
24. Papers Riding Out Complaints Over Online Registration, by Joann Loviglio, BizReport, 6-14-2004 The requirement to complete registration forms has irked some readers and privacy advocates, led to the creation of Web sites to foil the system, and could be failing to provide the solid demographic information the system was intended to capture.
25. Complete Customer Profiling Remains Elusive, by Tony Kontzer, Information Week, 4-5-2004 Customer data sits all over the place, including on secure servers accessible only through password-protected applications, on mobile devices, in E-mail, and many other locations. Kontzer reports that a 360-degree view of a customer is still elusive.
26. Online Forms That Generate Leads, by Philippe Suchet, ClickZ Experts, 4-29-2004 Most e-commerce sites can generate more and better leads by using the familiar 'Contact Us' form more effectively: test and optimize the form, make it conspicuous and timely, and prioritize leads according to additional tracking info.
27. The Often-Overlooked Survey, by Philippe Suchet, ClickZ Experts, 4-15-2004 Surveys are a powerful and effective way to gain a deeper understanding of your customers and what they want from you. 6 tips for using surveys to best advantage: keep them short, have clear objectives, emphasize customer value, use pop-ups and e-mail.
28. Enhancing E-Mail Databases With Reverse Append, by Paul Soltoff, ClickZ Experts, 3-22-2004 You will get more return from your e-mail campaigns if you plan to mail less, and generate more revenue from fewer campaigns through improved targeting. Use reverse e-mail appending and data enhancement on your existing opt-in list to make this possible.
29. Targeting: Where’s the Action? It’s in the Data, by Bennett Zucker, iMedia Connection, 1-28-2004 By collecting, analyzing and sorting user data, Zucker says Web publishers have a unique ability to target audiences of interest to advertisers and reach them with little waste. Presents 5 observations on targeting, data, consumers, search and databases.
30. The Privacy Lawyer: Kids' Online Privacy, by Parry Aftab, Information Week, 1-19-2004 What you don't know about children's privacy regulations and your online information collection practices can hurt you, Aftab warns. Discusses The Children's Online Privacy Protection Act which applies to commercial Web sites and online services.
31. The Survey Says, by Bryan Eisenberg, ClickZ Experts, 1-2-2004 How to create online shopper surveys that provide accurate, meaningful, useful information. Focus on what the customer has actually done, not what they plan to do. Stay away from multiple choice, ask just a few questions that require thoughtful responses.
32. Yahoo Tests Analytics ASP Model, by Erika Morphy, CRM Daily, 8-6-2003 Reports on Yahoo's use of an application to help it identify customers who are ready to bolt from its personals services, and perhaps stave off defection with a phone call from customer service.
33. How to Effectively Conduct an Online Survey, by Vivek Bhaskaran, MarketingProfs, 9-9-2003 Step-by-step guide to planning, writing, designing, testing and revising an effective marketing survey for online delivery.
34. User errors lead to dead ends at half of sites reviewed, Forrester says, Internet Retailer, 7-28-2003 49% of sites checked by Forrester offered no provisions for helping online customers correct errors that they made while attempting to complete tasks such as completing a form. Effective error-handling on consumer sites provides detail on error messages, telling customers what the problem is as well as showing them how to correct the error, according to Forrester.
35. The Permission Tree: Growing A Relationship One Branch At A Time, by Dana Blankenhorn, MarketingProfs, 6-17-2003 Permission exists, and is granted by your customers, on several levels (e-mail, phone, address, specific interests). Depending on what you are selling, you may need more or less permission. Offer incentives to obtain higher levels of permission, and make sure you have technology to capitalize on the information you gather.
36. Internet Advertisers Find Better Ways To Find Out About You, by David Strom, Internet Week, 6-27-2003 Describes 2 general technologies used by Web site operators to find out where you live and what your interests are: geolocation, or tracking down Internet users by their Zip codes and other location-specific data and clickstream analysis.
37. Direct Email Tips for Tourism Marketers, Opt-in News, 5-16-2003 A permission-based email direct marketing executive says capturing customer data on a travel company's web site is a crucial first step in building a database of customers who have given their permission to receive future marketing material.
38. Optimizing Customer Insight, by Usama Fayyad, Intelligent Enterprise, 5-13-2003 When it comes to data, many multichannel retail businesses face an embarrassment of riches. Advises combining online data with data from other sources, such as demographic information and records of in-store and catalog purchases.
39. Online Surveys, Part 2: Pump Up Your Results by E-Mail, by Joanna Belbey and Karen Gedney, ClickZ, 2-12-2003 Case study shows how an e-mail customer survey can be carried out on a low budget (under $2,000), less than half the cost of an equivalent paper mail survey, at the same time gathering better data and a much higher response rate.
40. Online Surveys, Part 3: Real-Life Tips and Tactics, by Joanna Belbey and Karen Gedney, ClickZ, 2-26-2003 Tested tips and tactics for getting the most out of online customer surveys, including incentives for completion that work, audiences that respond to surveys, best survey formats, timing, and copywriting.
41. USAToday.com Tests Registration, by Brian Morrissey, Internet Advertising Report, 2-20-2003 USAToday.com is making a cautious start at gathering demographic data in exchange for access to its content, opting for a system that requires visitors to reveal their gender, zip code and year of birth to access certain articles, instead of full-blown registration.
42. Wedding Bells, by Mark Sakalosky, ClickZ, 2-4-2003 To fuel your thinking about how to obtain customer data and leads for your perfect target buyer, consider how it is done in the wedding services market. Where do your best customers go before they come to you? How can you tap that source?
43. Tracking Online Activity Yields New Insights, by Roma Nowak, Information Week, 12-16-2002 Reports tracking methods of e-business companies, noting that technology that tracks the activity of site surfers has transformed company Web sites into customer-knowledge tools. Charts include "success barometers" for measuring Web site success.
44. Introduction to E-Mail List Handling (Listserver) Software, by Ralph F. Wilson, Web Marketing Today, 1-14-2002 Introduction of listserver software describes functions available, handling subs and unsubs, hard and soft bounces, HTML and text e-mails, desktop and ASP web-interface software, e-mail merge, multi-threading, and conditional blocks.
45. Why I'm Moving to Double Opt-in Subscriptions, by Ralph F. Wilson, Web Marketing Today, 9-10-2002 Why I'm Moving to Double Opt-in Subscription Confirmation, rather than a simple opt-in from my subscribers without an additional e-mail confirmation.
46. Hidden Value In Customer Calls, by Rick Whiting, Information Week, 8-12-2002 Reviews software that records customer calls, voice over IP, E-mails, and chat communications from customers to help companies better understand their customers. Analysis can help managers spot market trends, identify problems and capture new ideas.
47. Web Analysis Tools in Transition, by Mel Duvall, Baseline Magazine, 8-13-2002 Companies have been using rudimentary versions of Web analytics software since the earliest days of the Web. Duvall says vendors need to combine their products with existing internal data and outside data to allow better customer understanding.
48. How to Handle the Truth, by Pamela Parker, ClickZ, 8-13-2002 Many site visitors who fill out demographic information on online forms make up false data. A look at the state of the art in filtering the data you gather to arrive at a usable approximation of truth.
49. Bringing a Much Bigger Internet to Light, by Brian McDonough, CRM Daily, 7-17-2002 Predicts that deep mining of online data could help companies interpret data that might not otherwise be of much use. Says the trend is toward more content going into databases rather than onto the surface Web, which is that engines such as Google search.
50. Need Leads? Put Your Site to Work, by Barry Stamos, ClickZ, 7-8-2002 No matter how good your site, most visitors are just window shopping and will leave without doing business. That's why it's vital to capture the visitor's e-mail address and permission to send relevant messages. 3 examples of effective techniques.