Boost your sales with Web Marketing Today Premium Edition

Handling E-mail, Items 1 to 46

Search Research Room database by keyword:
   Advanced search
You are NOT Logged In. Most e-commerce topics do not show URLs or full description unless you are logged in. Logging in is a privilege reserved to paid subscribers of Web Marketing Today, our premiere e-commerce newsletter. We invite you to subscribe today or, if you are already a subscriber, login now and try again.

The E-Mail Marketing Handbook

"Handling E-mail" includes 46 items
This page contains items 1 to 46

<< Previous Next >>

  1. Centralizing Your E-mail Marketing Efforts, by Judith Nemes, B to B, 11-29-2007 A company that doesn’t have a centralized e-mail marketing effort runs the risk of diluting its brand or losing subscribers if the left hand doesn’t know what the right hand is doing, experts warn. Offers 4 tips for centralizing your e-mail marketing.
  2. Monitor Feedback to Boost Deliverability, by Stefan Pollard, ClickZ Experts, 1-17-2007 Effective management of feedback from opt-in subscribers doesn't stop with just processing comments, complaints, and questions that arrive in response to a mailing. You also need to ask for feedback, through prominent links, reminders, and surveys.
  3. E-Mail Management, by Michele Kersey, Line56, 8-7-2006 In addition to legal compliance, email management systems significantly impact claims processing, customer service and complaints handling, resulting in faster customer responses in higher volume with consistent quality by fewer personnel.
  4. Bad E-mail Response Equals Bad Customer Relations, by Debra D'Agostino, CIO Insight, 2-6-2006 Without careful management, automated e-mail systems often hurt your business image more than they help it. D'Agostino explains why and offers some solutions.
  5. Ignoring E-Mail Is A Sure Way To Lose Business, by Antone Gonsalves, Information Week, 3-27-2006 Companies are doing a poorer job of responding to online customer queries, according to JupiterResearch. They blame the increase on the growing volume of E-mail and the failure to buy the right technology to manage it.
  6. Direct Media Looked for Help to Handle Increasing E-mail Volume, by Carol Krol, B to B, 2-14-2005 Storing and maintaining a growing cache of e-mail records is becoming more costly and challenging for list managers. Reports use of archiving service.
  7. Connecting e-mail to Your CRM System, by Karen J. Bannan, B to B, 1-17-2005 Bannan warns that companies that aren't integrating their e-mail marketing results with data about other customer interactions may be missing out on sales and even alienating potential customers. Looks at technology, legal and other issues.
  8. Bloomba 2.0 Googles Your E-Mail, Messaging Pipeline, 6-16-2004 Says Bloomba is a better alternative to Outlook for e-mail management by home power users and small businesses. Explains rapid search, organizing system and immunity to spreading Internet-borne viruses.
  9. Autoresponder Renaissance, by Paul Soltoff, ClickZ, 12-15-2003 Get more out of your autoresponder software or service, by setting up an automated customer response system, and by cross-selling through use of a responder "tree."
  10. The E-mail Paradox: Bane and Boon for Journalists' Productivity, by Mark Glaser, Online Journalism Review, 10-24-2003 Reporters get swamped with e-mails from readers and PR people -- along with spam and viruses. But they also depend on e-mail more than ever for news tips and reaching more sources. Presents differing viewpoints.
  11. E-Mail: A Dialogue, Not Just Direct Marketing, by Jack Aaronson, eCRM Guide, 6-11-2003 Discusses how you can deal with e-mail responses efficiently and use e-mail to establish a relationship with your customers. Warns that "Do not reply to this email" sends a clear message: You don't really care about then.
  12. Managing Incoming E-mail: What Every User Needs to Know, by Mark Hurst, Good Experience, Inc., Free 35-page PDF report describes a simple method that will allow any user to cope with increasing amounts of incoming e-mail.
  13. E-mail Management : Your Advice, by Janice Brand, Darwin Magazine, 11-26-2002 Compiles reader advice on managing e-mail in response to several stories on the topic. Practical advise includes removing mail from your in-box. Links to full articles.
  14. Hibernia Jazzes Up Its E-Mail Response System, by Kristi Nelson, Bank Systems & Technology, 9-10-2002 Describes bank's process to automate responses and build a knowledge base of data that would help service customers beyond just e-mail. The bank's pledge to respond appropriately within 24 hrs is met, even with e-mail volume increases to 4,000/month.
  15. Guess What? E-mail Isn't Free, by David Yavin, Customer Inter@ction Solutions, 4-1-2002 Reveals the high cost of e-mail. Warns about how the seemingly benign fact that one e-mail message can have multiple recipients creates layers upon layers of complexity in mail flow and thus upon ultimate costs the business incurs.
  16. Sony: Is Talk Cheap? Not as Cheap as E-Mail, by David Carr, Baseline Magazine, 2-4-2002 Says handling e-mail efficiently is one of the things companies have to learn to do right, given the continuing migration of customer inquiries from phone to e-mail. Notes that labor involved in preparing written responses often outweighed that advantage.
  17. Use It or Lose Them, by Jonathan Jackson, ClickZ, 1-8-2002 Slow e-mail response to customer inquiries may seem trivial in the grand scheme of things, but remember that consumers can easily avoid websites that don't respond quickly. Now is the time to work overtime to build credibility and consumer confidence.
  18. The Customers Always Write, by Alix Nyberg, eCFO, 7-1-2001 Describe's software company VeriSign's disastrous experience with its first attempt at automating e-mail responses, success with new technology. Survey shows 33% of major companies take 3 days or longer to get back to customers, 20% failed to reply.
  19. The Customers Always Write, by Alix Nyberg, CFO Magazine, 7-1-2001 Although e-mail promises to save money and boost revenues, most companies are struggling to meet expectations. Reviews solutions, such as automation software, customer relationship tools and keyword matching, and issues such as security.
  20. The 10 Rules For Evaluating An E-Mail Management Solution, by Erik Hille, Customer Inter@ction Solution, 2-1-2001 Says e-mail management is rapidly becoming a competitive necessity, but that many companies fail to respond to customer e-mail. Rules include: be security conscious incorporate multiple languages; assure ability to handle large number of interactions.
  21. E-Mail Management Technologies: A Purchaser's Primer, by Guy Jones, Customer Inter@ction Solution, 2-1-2001 Reviews components of an e-mail management system, methods to automate process, checklist for best practices, how to organize the system, vendor selection, calculating return on investment. Graphs and diagrams.
  22. Strategy Sends A Mixed Message, by Karen D. Schwartz, Information Week, 10-30-2000 Describes mixed sourcing, outsourcing part of a company's messaging infrastructure while keeping the rest in-house. Approach said to be particularly suited to companies heavily dependent on e-mail messaging, such as online auctions and insurance.
  23. Embracing the Email Demon, by Richard Hoy, ClickZ, 5-19-2000 How to handle in-bound e-mail effectively on a limited budget. Use a powerful e-mail program, build a good FAQ to answer common questions, set up specific e-mail addresses for different types of correspondence, use online forms to channel the queries, and consider using contact management software such as Goldmine.
  24. Email Is Never Free, by Dana Blankenhorn, ClickZ, 3-28-2000 A reminder of some essential rules for handling email. (1) answer it, (2) invite it, (3) filter it (database), (4) keep your lists current, (5) send when you have something to say, (5) target it.
  25. Review: Lyris E-Mail List Server 3.5, by Ralph F. Wilson, Web Marketing Today, 1-12-2000 A positive review of the Lyris E-Mail Listserver program, with a special emphasis on using Lyris for e-mail newsletters.
  26. Where Lyris Fits in the Listserver Food Chain, by Ralph F. Wilson, Web Marketing Today, 1-12-2000 Describes the relationship of Lyris E-Mail Listserver, to others: Majordomo, L-Soft Listserv, MessageMedia UnityMail, and free e-mail lists eGroups, ONElist, Topica, and Listbot.
  27. EmailUnlimited, 4OfficeAutomation.com, E-mail merge program that works with MS Access and other PC database programs to send out mailings, scheduled mailings to clients, and act as an autoresponder. Free trial. Purchase $79.
  28. The FAQ Answer to 80% of E-Mail Overload, by Ralph F. Wilson, Web Marketing Today, Issue 44, 5-1-1998 Much time responding to e-mail messages can be saved by developing FAQ (frequently asked questions) documents for your website.
  29. Product Review: AWeber Follow Up Autoresponder, by Paul Lang, Sell It!, 5-29-1999 Sophisticated autoresponder service sequences a series of scheduled messages and reminders responding to visitor queries at your website. Judged expensive ($15 - $20 per month) but useful, potentially powerful. Limited personalization (just names).
  30. Parting a Sea of E-Mail, by Jeffrey Zygmont, Inc. Magazine, 6-1-1999 E-mail response systems. Survey and case studies of recently-released applications that manage inbound e-mail, and automate the response process. Includes Internet Message Center and Brightware's E-mail Management System. Expensive but powerful.
  31. Mailloop, Internet Marketing Center, E-mail, newsletter server, web form processor, bulk email, customer database, and autoresponder, integrated into a single application. This is bulk e-mail software re-purposed for more friendly business applications. $379.
  32. Software Helps Manage E-Mail Flood, by James E. Gaskin, Inter@ctive Week, 1-25-1999 Successful web marketing can lead to a flood of customer email. Automatic E-mail distribution (AED) software is in its early stages, but shows potential for clearing the logjam and reducing support costs.
  33. Master Customer Service Email, by Annette Hamilton, ZDNet AnchorDesk, 1-28-1999 Brief pointers to e-mail handling programs to assist in customer service.
  34. 'Cyberspace call centers' help handle e-mail, by Martha L. Stone, NetMarketing, 12-1-1998 Describes Internet call centers such as E-Contacts, that handle e-mail overload from corporations, answer questions, and build databases.
  35. Product Review: Constant Contact: Free, by Paul Lang, ClickZ, 12-22-1998 Describes Roving Software's Constant Contact: Free. Contains 4 packages: reminder, e-mail this page to a friend, my store favorites, and keep me posted. While useful, these open a new browser window, contain ads for Roving Software, and give merchant no access to e-mail addresses.
  36. Don't Forget You're Talking to Real People, by Nick Usborne, ClickZ, 11-23-1998 Illustrates how to write personal-sounding, if still form e-mail responses. Notes that too many are trained to write "to the screen" than "to the person."
  37. GTE Sells Its Answer To Web Site E-Mail Clutter, by Rachael King, Inter@ctive Week, 11-9-1998 Describes GTE InResponse that uses info on HTML forms to route messages to a specific older to be answered by a designated company expert. It also tracks and monitors messages to determine response times.
  38. The Art of E-mail Conversation, by Chris Maher, Selling Your Art Online, 9-20-1998 Explains how to respond to those inquiring about a product. Get the e-mail conversation started by asking a question.
  39. Aptex, Brightware to Intro New E-Mail Response Management Packages, by Amy K. Larsen, Internet Week, 10-30-1998 Briefly describes two systems that allow larger companies to route and respond more easily to e-mail inquiries.
  40. Email Rescue Kit, by Jesse Berst, ZDNet AnchorDesk, 7-22-1998 Notes various features of e-mail client programs which allow you to use filters, organize e-mails into levels of folders, automate routine functions, and convert e-mails to tasks.
  41. Minding the Mail, by Jim Stern, CIO WebBusiness, 5-1-1998 Describes various tools which filter and answer e-mail, with a reminder on the need for the human touch.
  42. A Clear Message, by Scott Kirsner, CIO WebBusiness, 5-1-1998 Offers guidelines for e-mail communication with customers: be relevant, let recipients talk back, keep messages short, find the correct frequency,
  43. Eudora Email 5.0: Win9X/2K/NT4, MacOS8.1, by Gregg Keizer, CNet, 9-9-2000 Thought long-dead after 4.0, Eurdora 5.0 is back with some strong features for users of shared files.
  44. Email everywhere, Hot Wired, 4-3-1998 Tutorial on using Web-based e-mail clients.
  45. Web sites drowning in deluge of e-mail, by Len Strazewski, NetMarketing, 12-1-1996
  46. Coping with Success, by Frederic Paul, CNet, 11-12-1997 How DirecTV dealt with an e-mail deluge.
This category includes 46 items (1 pages).
You are currently on page 1 viewing items 1 to 46
<< Previous Next >>
Search Research Room database by keyword:
   Advanced search

Special — if you subscribe to Web Marketing Today Premium Edition before the end of January 2009 —

You get 14 e-books worth $252.43 for only $49.95! (If you're already a paid subscriber, login now at the top left corner of the main webpage to download your e-books). Subscribe now! Here are the books you get:

  1. How to Develop a Landing Page that Closes the Sale, by Dr. Ralph F. WilsonHow to Develop a Landing Page -- completely revised and written for mid-2008 -- explains in 89 pages how to maximize the effect of your advertising, by pointing to a specific "landing page" that leads the shopper to decide to complete the transaction. This comprehensive guide, now in its third edition, will help you raise your conversion rate and maximize profits. It sells for $29.95 on my website.
  2. How to Write an Ad that ClicksHow to Write an Ad that Clicks published in November 2008 explains in 66 pages the how to write a short Internet ad that gets results. Outlines the basics of copywriting, then gives specific instructions for writing headlines as well as the peculiarities of writing ads for Google AdWords text ads, banner ads, and e-mail ads. It sells for $14.99.
  3. Dr. Wilson's Plain-Spoken Guide to Search Engine Optimization Guide to Search Engine Optimization (2007 Edition) is a 97-page e-book that explains in simple terms what search engine optimization (SEO) is all about. It is not a guide for experts, nor will it make you an expert. But you'll understand how to (1) make your webpages and navigation system search engine friendly, (2) develop an effective link campaign to boost your PageRank, and (3) outsource SEO if you decide not to do it yourself. I sell this for $14.95.
  4. How to Promote Your Site through Article Marketing, by Ralph F. Wilson How to Promote Your Site through Article Marketing. This 25-page report gives an overview of article marketing, that is, offering your articles to be used on other sites and e-zines in exchange for a link to your site. This approach that can be pursued for no money at all. On page 16 Dr. Wilson reveals a secret SEO experts know, but most article marketers don't, a strategy that can significantly raise PageRanks on your website. Sells for $11.95 on my website.
  5. Social Bookmarking and Marketing, by Dr. Ralph F. Wilson My 28-page Social Bookmarking and Marketing helps you get to the bottom of the social bookmarking phenomenon. Explains what social bookmarking is all about, outlines two main marketing strategies -- one that can get you in lots of trouble unless you know how to avoid the potholes -- reviews tools. Sells for $12.95 on my website.
  6. Report on Pay Per Click (PPC) Bid Management Software, by Ralph F. Wilson Report on Pay Per Click (PPC) Bid Management Software. This 52-page report is a "must read" if you're doing PPC advertising using only Google's or Yahoo's native bid management interface. Bid management software can often save you 30% to 50% of your current level of ad purchases by maintaining your desired position, optimizing prices by reducing bid gaps on a frequent basis, and showing your ads only at times when you know your products sell best -- all working on autopilot. Which program should you select? This report outlines the features you should look for, compares 16 different bid management programs, provides user feedback, and makes recommendations. $14.95.
  7. Research Guide to Online Niche-Finding, by Ralph F. Wilson Research Guide to Online Niche-Finding. This 49-page book leads you through the steps necessary to discover a potentially profitable online business niche, consider the competition, and develop a unique approach that will bring traffic and revenue. We examine the 5 principles of research, examine the various formulas used to spot potential winners, consider the strengths and weaknesses of the existing research software, briefly survey 24 keyword, PPC, and niche-finding research software programs, and provide more in-depth reviews of WorldWide Brands Research Wizard, P.I.P.E. and the Online Research Guide to Picking Products that Sell. Price: $14.95.
  8. How to Promote Your Local Business on the Internet How to Promote Your Local Business on the Internet. This 44-page book is designed for local business owners and marketing directors, as well as professionals who serve them -- web designers and marketing consultants. While not repeating all the Internet marketing basics, it focuses on the elements that can make local business marketing a success, localized search engine optimization, Yellow Page ads, awareness of local portals, use of local PPC options and geotargeting at Google AdWords and Yahoo Local, e-mail newsletters, etc. I sell this for $13.95.
  9. The E-Mail Marketing Handbook by Dr. Ralph F. Wilson The E-Mail Marketing Handbook (Second Edition). This 875-page e-book provides a broad look at all aspects of e-mail marketing -- publishing your own company e-mail newsletter, e-mail promotions, e-mail marketing programs, formatting the e-mail, ad tracking systems, autoresponders, getting through spam filters, RSS feeds, and obeying anti-spam laws. The book also includes four appendices with user comments and ratings of various programs, a directory of 250 e-mail marketing programs, and detailed vendor answers to 99 questions about their software. This is by far the most comprehensive book on the market, especially as a buying guide to software that could be used by small to medium businesses. I sell this for $27.00.
  10. The Shopping Cart Report by Dr. Ralph F. Wilson The 766-page Shopping Cart Report, revised in January 2004, is the most comprehensive purchasing guide to e-commerce software ever published. It provides a basic overview of carts and my recommendations of 36 particular carts. There's a shopping guide for 12 different cart applications. I provide a directory to 225 shopping cart programs, with detailed information on 50 of the top vendors. I sell this for $34.95.
  11. Report on Affiliate Management Software My 135-page "Report on Affiliate Management Software 2005, looks at the basic and advance features of affiliate software, looks in detail at 48 stand-alone programs and 55 affiliate modules integrated into shopping carts. Then offers candid feedback from about 200 users and makes recommendations. I sell it for $22.95 on my website.
  12. 10 Steps to E-Business on a Shoestring, by Dr. Ralph F. Wilson My 80-page "10 Steps to E-Business on a Shoestring" helps you see how to envision an e-business, find an unfilled niche, and then develop it a low cost. I tell you where you'll need to spend some money, and where to find low-cost services that can get you started without a high investment. I sell it for $17.95 on my website.

PLUS my recent short reports:

  1. Reciprocal Linking Tools, 23 pages, $8.95
  2. How to Optimize Your Landing Pages Scientifically, 32 pages, $11.99

If you subscribe (or renew your subscription) to Web Marketing Today Premium Edition before the end of January 2009, you'll get all these e-books. Together they're worth $252.43 -- and if you add in the subscription price of $49.95, the total value is $302.34. But you'll receive the e-books when you pay  the subscription price of $49.95. Don't miss out. Subscribe now!


Brand new ebook: How to Write an Ad that Clicks. Buy just one or both bundled for big savings.