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"Newsletter & Discussion List Marketing" includes 264 items.
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Email Newsletter Best Practices by Larry Chase, Search Engine for Marketers
, 01-15-2008
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(1) Identify the audiences within your audience, (2) look at your newsletter without graphics, (3) identify your editorial niche, (4) pay attention to details, (5) be concise, (6) create a long-tail newsletter with evergreen content, helpful subject lines (7) know when to make changes, (8) repurpose newsletter content, (9) focus on deliverability, (10) what's your favorite newsletter, (11) relevance is king, (12) don't be shy -- ask for the sale.
10 Ways to Engage Newsletter Readers by Stefan Pollard, EmailLabs
, 10-10-2007
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Strategies include: (1) add more channels to collect feedback, (2) tell your story, (3) give your newsletter a personality, (4) add customer review or publish the best recommendations, (5) get blogging, (6) create mini-sites around specific topics or seasons, (7) add video content to your website and link to it from your newsletter, (8) add a small bit of editorial content to your commercial e-mails (transactional emails), (9) give away a prize in each issue and then spotlight the winner, (10) post j
Dealing with the Competition in E-newsletter Ads , B to B
, 11-12-2007
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To maximize response, suggests that you need to compare the potential response rates for newsletters that best match your target audience with newsletters that may not be a perfect match but have less competitive congestion.
E-newsletter Advertising by Karen J. Bannan, B to B
, 11-12-2007
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E-newsletters garner the most trust out of all interactive advertising, according to experts. Bannan discusses 8 best practices.
Ten Reasons for Moving Your Newsletter from Print to Email by Tamara Gielen, BeRelevant!
, 10-14-2007
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Ten reasons include: popularity of e-mail, lower prices and lead times, acquisition potential, customization possibilities, ROI, easy to forward, easy to test, measurability, and #1: timely, targeted, and relevant.
7 Steps to Developing Effective Newsletters Online by Michael Fleischner, EntireWeb
, 08-21-2007
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The steps are: (1) choose a theme, (2) allow for easy scanning, (3) use graphics, (4) include product or service information, (5) proof your work, (6) be viral, (7) don't forget Can-SPAM.
Archive Your B2B E-Newsletters for SEO Success by Karen Gedney, ClickZ Experts
, 08-22-2007
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If you already distribute an e-mail newsletter, you have a ready-made source of well-optimized pages for your website, simply by archiving your newsletter content. Tips for getting the most out of a newsletter archive.
Newsletter Notes: Catch and Release Tips for E-Mail Marketing by Vangie Beal, ECommerce-Guide
, 06-27-2007
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Basic tips for building an e-mail list and managing an effective e-mail marketing newsletter, including a checklist of quick do-and-don't tips.
Six Strategies to Make Your Newsletters Work Harder by Martin Reilly and Deb Rapacz, MarketingProfs
, 06-05-2007
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Basic newsletters that create warm and fuzzy feelings aren't likely to generate a positive ROI. You need to tighten the focus on relationship marketing and use more content that is unique to your brand. This article offers techniques that you may have overlooked.
Ten Steps for Developing an Effective E-mail Strategy, Part 5 by Jeanne Jennings, ClickZ Experts
, 05-07-2007
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Tips and techniques for designing a template for your e-mail newsletter, and guidelines for setting appropriate quantitative goals for measuring the performance of the newsletter.
Ten Steps for Developing an Effective E-mail Strategy, Part 4 by Jeanne Jennings, ClickZ Experts
, 04-23-2007
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This detailed tutorial explains how to develop a content strategy for your e-mail newsletter, from writing a content description for each issue of the newsletter, to determine a frequency policy and sending schedule.
Inbox Feng Shui by Karen Gedney, ClickZ Experts
, 03-21-2007
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Most of us are overwhelmed by an excessive volume of newsletters. No wonder e-newsletter publishers see such high unsubscribe rates. A close look at why recipients unsubscribe suggests what you can do to keep them around longer: relevant content trumps frequency, and short is better.
Four Ways That the Best Newsletters Are a Little like Blogs by Nick Usborne, Excess Voice
, 02-27-2007
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Good newsletters and blogs (1) seek to engage your attention at a personal level, (2) deliver timely information, (3) expand their readers' world with outbound links, and (4) invite interaction.
Four Ways That the Best Newsletters Are Like Blogs by Nick Usborne, MarketingProfs
, 02-06-2007
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Like a good blog, a successful e-newsletter must provide value to its readers aside from its avowed marketing purpose - by engaging on a personal level, providing timely information, links to external resources of interest, and by inviting participation.
E-Newsletter Bloopers by Karen Gedney, ClickZ Experts
, 09-20-2006
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Two cardinal rules every e-newsletter publisher should pay attention to, with examples of what happens if you don't: (1) put the newsletter's call to action at the top of the template, so you never forget it, and (2) always have a few issues on hand so never miss a deadline.
E-newsletter Efficiency by Mark J. Miller, B to B
, 09-11-2006
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One big difference between e-newsletters and other print products is that e-newsletters remain largely unaudited, noting that assessing the quality of sales leads requires more than just an email address.
TechTarget hones content to specific topics by Marie Griffin, B to B
, 09-11-2006
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By slicing and dicing its segmented audiences into even smaller topical subsegments, a b-to-b media company seeks to deliver more targeted and relevant content to audience members and to improve the quality of the sales leads.
Renewed Focus by Marie Griffin, B to B
, 09-11-2006
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Successful e-newsletters these days require careful circulation and content strategies, given a glut of newsletters available, says Griffin.
Email Newsletters: Surviving Inbox Congestion by Jakob Nielsen, Alertbox
, 06-12-2006
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Newsletter usability has increased since our last study, but the competition for users' attention has also grown with the ever-increasing glut of information. Mentions 165 guidelines for e-mail newsletter usability.
Good News for Small Biz by Karen Gedney, ClickZ Experts
, 06-28-2006
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Small businesses marketing through e-mail newsletter have the advantage over big corporate e-mailers, because they enjoy a closer rapport and stronger relationship with their customers. Make the most of the advantage by e-mailing regularly and often.
Top 12 Best Practices for Publishing an Email Newsletter by Larry Chase, Web Digest for Marketers
, 04-10-2006
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Overview of how to publish an e-zine. 1) agenda, 2) differentiate, 3) find an e-mail service bureau, 4) protect your reputation, 5) subscriber acquisition strategy, 6) subject lines, 7) look and feel, 8) read out loud, 9) get feedback, 10) co-registration partners, 11) sell ads, 12) keep it fresh.
Case Study: Newsletter Boosts Tourism by Ryan Buchanan, iMedia Connection
, 04-24-2006
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Discusses how a newsletter for Oregon's tourism industry used consumer feedback to ensure its success.
SmartBrief Banks Success on Associations by Matthew Schwartz, B to B
, 04-03-2006
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Explains how marketers are using b-to-b e-mail newsletters developed by SmartBrief, which aggregates industry news gathered from hundreds of news sources and stamps an association's logo atop the e-mail newsletter.
E-Mail Help for a Help Desk Company by Karen Gedney, ClickZ Experts
, 03-22-2006
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A marketing solution that costs half a cent per recipient, provides customer intelligence that fuels product development, and increases lead generation. Case study of a successful e-mail newsletter marketing campaign by software developer Parature.
Four Professional Tools for Great E-Mail Newsletters by Jeanne Jennings, ClickZ Experts
, 03-13-2006
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You may not think of yourself as an editor, but if you send out an e-mail newsletter, you're it. Adopt the best practices of editorial work: set an editorial calendar, hold editorial meetings, follow a regular production schedule, and take ownership of your content.
Tips for Boosting Newsletter Sign-ups , iMedia Connection
, 03-22-2006
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The key to increasing subscription rates for your newsletters is simple: reduce the height of the barrier you place between the reader and the Submit button. Reports "before and after" results of making changes.
BabyUniverse to publish e-zine aimed at moms and moms-to-be , Internet Retailer
, 03-22-2006
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BabyUniverse Inc. has launched PoshCravings.com, a web site and e-zine created by the PoshTots team. The goal of the new site is to help capture the growing online market of expectant and current moms by providing information on fashion designers, parenting advice, family travel destinations.
Getting Personal With Newsletters by Karen Gedney, ClickZ Experts
, 03-08-2006
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Most readers love personal stories, and even a B2B newsletter can tap into that interest to engage subscribers. Deliver what they want: a break, a diversion, some eye candy, even some inspiration to distract them from the task at hand.
Email Subscriber Lists are Very Delicate Things by Nick Usborne, Excess Voice
, 01-23-2006
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List is not a passive asset that can be milked for all it is worth, but a large group of people who signed up because they trusted you enough to share their e-mail address. If they are turned off or offended, they stop reading and become unresponsive. Be gentle.
Converting E-Newsletter Leads into Sales , CRM Daily
, 12-29-2005
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Find out what your subscribers are most interested in and react to that: write more articles on the most popular subjects, plan marketing campaigns based on what generates the most reader interest, or follow up with contextually relevant sales activities.
E-Newsletters Must Survive the Preview Pane by Enid Burns, ClickZ Stats
, 11-22-2005
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A large majority of e-mail newsletter recipients view the newsletters in the preview pane of their mail program, and about half do not load e-mail images by default. This means that newsletter marketers must design their content with the most important information at the top, and unencumbered by images.
My E-Newsletter Experience: Key Lessons by Karen Gedney, ClickZ Experts
, 11-30-2005
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In a continuing 1st-person case study of the launch of a small business e-newsletter, this update after a couple of issues have been distributed focuses on dealing with the initial flush of success that comes with a good, clean, current mailing list.
Incompetent Email Marketing = Lost Future Opportunities by Jakob Nielsen, Alertbox
, 10-31-2005
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Lack of personalization made United Airlines' email newsletter completely useless to the recipient, damaging long-term customer relationship efforts. Notes 127 guidelines for newsletter format and 73 for confirmation e-mails.
Baby Step That Generates Giant E-Mail Leaps by Jeanniey Mullen, ClickZ Experts
, 11-14-2005
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For the small business in e-mail marketing, a comprehensive high-tech approach implementing all the known best practices is impossible. But this case shows that even a small initiative trickled down from the techniques of big budget campaigns can get big results.
Customer Acquisition: Improving Subscription Rates by Helen Ching, MarketingProfs
, 08-30-2005
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Aimed at subscription content providers, the 5 strategies here are practical for anyone publishing a commercial e-mail newsletter. Deals with the opt-in list, content, promotional ideas, and understanding your subscribers.
My E-Newsletter & Me: The Journey Begins by Karen Gedney, ClickZ Experts
, 09-21-2005
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Case study detailing the basics of setting up a small-business e-mail newsletter, focusing on the lessons learned in selecting a service provider, migrating data from a contact manager to an e-mail list service, and designing the newsletter.
Tapping New Business , Business Week
, 09-21-2005
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Tells how a microbrewery has converted web site visitors into loyal customers with invites to free beer bashes, using a newsletter.
Carmen's, Online and in Person by Larry Riggs, Direct
, 08-01-2005
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Tells how a cooperative mailer for Hispanics, is extending its reach to the Web, using an e-newsletter as a customer retention vehicle and profit center.
Using a Co-Registration Service by Corey Rudl, Entrepreneur.com
, 01-05-2004
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Explains how co-registration systems work, and suggests some starting points.
E-Mail vs. E-Newsletters: Is There a Difference? by Jeanniey Mullen, ClickZ Experts
, 07-11-2005
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Most recipients can't tell the difference between a marketing e-mail and an e-newsletter, and don't care that there is a difference. Several tips for making your newsletter distinctive and more than just an e-mail.
Effective Tactics for Email Marketing to Moms , EmailLabs and Lucid Marketing
, 06-13-2005
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56% of moms determine which e-mails to open based on both "from name" and "subject line." 40% of moms with one child find less value in newsletters, but moms with multiple children are 50% more likely to find their newsletters very valuable. Coupons, discount prices, and free shipping are what moms look for in retailers' newsletters. Other data on moms' use of and preferences concerning e-mail newsletters.
Five Ways to Energize Your Newsletter by Chris Scott, MarketingProfs
, 05-03-2005
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Boost interactivity with surveys, poll readers to find out what format they prefer, make the newsletter available in multiple formats, budget and plan for fresh content, and define the role your newsletter plays in your marketing plan.
Despite Premature Obits, E-mail Still Integral to Web Publishing by Mark Thompson, Online Journalism Review
, 03-17-2005
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Thompson observes that e-mail newsletters remain an important, and growing, part of the overall electronic publishing mix for online newsrooms. Examples include the New York Times, CNET and others.
HP Happy with E-newsletter Contribution , B to B
, 04-04-2005
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Explains why Hewlett-Packard Co. is claiming success in its ongoing campaign to increase customer satisfaction and per-buyer sales through the use of personalized e-mail newsletters.
E-Zine Tips , EmailUniverse.com
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"Ezine Strategies for Email Newsletter Publishers." Articles and tips on writing and publishing e-mail newsletters.
Email Newsletter Usability by Jakob Nielsen, Nielsen Norman Group
, 02-01-2005
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$298 report provides 127 design guidelines for subscription, newsletter content and account maintenance based on usability studies. Observes that newsletters is that they can create much more of a bond between user and company than a website can. But usability problems have a stronger impact, too. 293 pages. (Second Edition)
87% of web users fear e-mail newsletters generate spam , Internet Retailer
, 12-16-2004
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87% say they believe that if they subscribe to an e-mail newsletter they will be spammed as a result, according to a survey by ReleMail. 83% of web users have avoided subscribing to an e-mail newsletter because they weren’t sure they could trust the publisher, while 78% do not always believe company e-mail privacy statements.
E-mail Thrives in Albany by Zachary Rodgers, ClickZ Features
, 12-08-2004
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Case study describes how a business development agency transformed its communications through sophisticated e-mail opt-in processes provided by e-mail marketing firm Informz, resulting in cost savings and increased membership participation.
Newsletter Usability: Can a Professional Publisher Do Better? by Jakob Nielsen, Alertbox
, 10-11-2004
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The Washington Post's email newsletter earns a high usability score. It's particularly good at setting users' expectations before they subscribe, though the unsubscribe interface has some problems.
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