1. The Cost of Leaving Hispanics Lost in Translation  by Juan Tornoe, Future Now , 02-14-2008 . Discusses marketing to Latinos. One in 10 US Internet users is Latino, 18.8 million. Don't market to all Latinos the same. Some may prefer to read your offering in Spanish. Translate concepts, not sentences.
2. Global SEM  by Karen J. Bannan, B to B , 12-10-2007 . Companies using search marketing to reach an international audience learn quickly that the effort requires more than a direct translation of keywords. This is why search engines in places such as China, Korea and Thailand look different.
3. Post-holiday Email Tips  by Spencer Kollas, iMedia Connection , 01-10-2008 . Offers guidelines to begin putting together an international expansion plan that you can execute on your own, by first creating a general plan and then specific plans for each region.
4. Global Search Optimization Goes beyond Translation  by Matt Naeger, B to B , 12-10-2007 . A simple translation does not take into account cultures, customs and preferences specific to various countries. Naeger advises that Web sites should be translated according to concepts.
5. Google's China Chief Sees Future Boom  by Henry Sanderson, CIO Today , 11-29-2007 . strong investor interest and an education system churning out information technology graduates by the thousand, the groundwork is solid for years of continued steady growth in China, say experts, but warn against a get-rich-quick mentality.
6. Most smaller U.S. businesses don’t sell globally , Internet Retailer , 10-19-2007 . Only 33% of small and mid-sized US businesses are engaged in cross-border trade -- 15% importers, 9% exporters, 9% both importers and exporters. A study of 600 business decision makers was reported by UPS Business Monitor US.
7. Asia-Pacific Has Most Search Activity; Google Sites Still Rank at Top  by Carol Krol, B to B , 10-10-2007 . Asia-Pacific region: 258 million unique searchers, 20.3 billion searches; Europe: 210 million searchers, 18 billion searches; North America: 206 million searchers, 16 billion searches. Latin America: more than 95 searches per searcher.
8. Translating the Web , Business Week , 10-12-2007 . While English-speakers account for 31.2% of global Internet users, Chinese-speakers are fast catching up (15.7%). Describes how dotSUB's proprietary software is being used for subtitling videos via the "open" method.
9. Campaigns that Cross a Greater Divide  by Jodi Harris, iMedia Connection , 09-06-2007 . The land "Down Under" might just be the ultimate proving ground for innovative campaigns and universal branding strategies, says Harris. Discusses what Australian experts say about marketing in this fertile, foreign landscape.
10. E-Commerce Traders Advised to Try Dual Strategies for Filipinos Abroad and Expats  by Komfie Manalo, BizReport , 08-14-2007 . Research indicates that Filipinos living in the Philippines are generally price conscious, whereas Filipinos living or working abroad do not mind high prices, but would rather buy high-end products or services online.
11. Europeans Online Longer, More Often than Americans  by Kristina Knight, BizReport , 06-05-2007 .
12. Going International on eBay  by Frank Fortunato, ECommerce-Guide , 11-20-2006 . EBay's international volume is growing much faster than domestic U.S. sales, now accounting for more than 50% of all business. You are missing a huge market if you limit your EBay sales to U.S. addresses only. Detailed how-to for selling internationally.
13. Going overseas? Make sure to brush up on foreign languages , Internet Retailer , 10-04-2006 . 52.4% of consumers buy only from websites where information is presented in their native language, according to Common Sense Advisory in a report titled "Can't Read, Won't Buy--Why Language Matters on Global Web Sites." Study was of 2,400 consumers from 8 non-English speaking countries in Europe, Asia, and South America.
14. Advice for e-mail Marketing to China  by Michael Koziol, B to B , 11-13-2006 . Koziol explains the 3 primary considerations when it comes to e-mail marketing to customers and prospects in China: deployment, design and device.
15. Hispanic Online Best Practices: Features and Functionality  by Lee Vann, Chief Marketer , 10-31-2006 . Discusses integration of crucial features and functionality in websites targeted at Hispanics.
16. Going Global , B to B , 11-13-2006 . When Ogilvy Interactive set out to take IBM Corp.'s e-mail marketing strategy international, it knew it would need to make some adjustments to both messaging and design. It also would need to check in with local ISPs, which can impede delivery rates.
17. A foreign affair  by Mark Brohan, Internet Retailer , 10-01-2006 . Web retailers span the globe in search of new customers and sales. Discusses growing online retail markets in Europe and Asia and how to take advantage of the opportunities.
18. E-commerce sales in Western Europe to double in three years , Internet Retailer , 09-26-2006 . E-commerce in Europe will double to $234 billion by 2010. The UK is currently responsible for half of online sales. Germany and France are expected to increase dramatically from current levels.
19. Mad as Hell in China's Blogosphere , CRM Daily , 08-04-2006 . When it comes to commenting on business, "Chinese people are vocal and active." Advises companies to pay attention to bloggers and online forums, noting that sometimes faulty information spreads rapidly through the Chinese blogosphere.
20. How to Take Your Small Business Global  by Jennifer LeClaire, E-Commerce Times , 06-20-2006 . Small business owners stand to grow and prosper even more than larger companies by going global via the web. The key to success in worldwide markets is a clear and unique value proposition that differentiates your products and services from the international competition.
21. Kana Boosts E-Mail Response  by Erika Morphy, CRM Daily , 05-23-2006 . Reviews Kana, the automatic language identification feature that detects the language of each incoming e-mail, and forwards it to the employee able to respond in that language. It also is able to categorize such e-mails for reporting purposes.
22. China's Online Ad Boom  by Dexter Roberts, Business Week , 05-04-2006 . The migration of advertising from print to online is an accelerating trend in the U.S. Now, the same thing seems to be happening in China's fast-growing ad market, says Roberts. Examples include Motorola, Tiffany, General Motors and others.
23. How Otto Got an e-Commerce Head Start  by Jack Ewing, Business Week , 05-09-2006 . With $3.8 billion in online sales last year via Otto brands, including Crate & Barrel in the U.S., Otto Group is, remarkably, the world's No. 2 online retailer, behind only Bezos' Amazon.com, according to Ewing.
24. It's a small world  by Mary Wagner, Internet Retailer , 04-01-2006 . While the Internet can leap borders, it can't leap cultures nearly as easily. Explains factors in creating a culturally-compatible site for global markets. Factors include model poses, use of local models, fulfillment plans, colors, etc.
25. China's Pledge of Allegiance  by Bruce Einhorn, Business Week , 04-27-2006 . Reviews public proclamations Internet companies operating in China to restrict content on the Web and support the Communist government's stance.
26. Leveraging the Global SEM Landscape  by Heather Lloyd-Martin, SearchDay , 03-07-2006 . Discusses keyphrase research and SEO for the European, Latin American, and Asian markets.
27. It's a small world  by Mary Wagner, Internet Retailer , 04-01-2006 . Technology leaps borders -- but culture doesn't, as U.S. e-retailers find new markets require a new approach. Discusses international e-commerce with a focus on local culture and customs.
28. Search Engine Optimizing for Europe  by Mike Grehan, ClickZ Experts , 04-03-2006 . Search marketing experts based in Germany explain how the search environment in Germany and Europe is different than in the U.S. (Google is much more dominant), and how that affects site optimization. With tips for launching a successful site in Germany.
29. Study: Japan, China Most Actively Embrace Web  by Al Sacco, CIO Magazine , 03-30-2006 . Japan took the first-place ranking in percentage of Internet users, with roughly 9 out of 10 citizens saying they used the Web in the past 30 days, CNET reports. In China, the average Web surfer spent almost 18 hours a week online
30. Automatic currency conversion boosts international sales at 2Checkout.com , Internet Retailer , 02-09-2006 . Daily international sales volume for 2Checkout.com tripled after it implement a system from E4X that automatically converts prices into the local currency of the consumer. The system also stores the value of the transaction at time of sale in case of chargebacks later. Local currencies: Australia, Canada, Switzerland, Denmark, UK, Hong Kong, Japan, Norway, New Zealand, Sweden, and the Euro.
31. The Web and China: Not So Simple  by Ben Elgin, Business Week , 02-15-2006 . Google, Yahoo, and Microsoft say they face a stark choice: Conform to Beijing's edicts or quit the market. Elgin explains why he things the truth is much more complicated.
32. Web Help for Cracking China , CIO Today , 01-10-2006 . Offers a sampling of the Web resources small-business owners can tap when seeking to get into China.
33. Google's Dicey Dance in China  by Ben Elgin, Business Week , 01-25-2006 . Google, the world's leading search engine, has vowed to provide "unbiased, accurate, and free access to information" to people around the world. Elgin wonders if bowing to Chinese censors will spark a backlash.
34. Marketing to the Global Inbox -- Part II  by Elizabeth Lloyd, iMedia Connection , 01-03-2006 . It is of utmost importance to realize that what constitutes email best practices in one country is different than in others. Lloyd notes that there is one common denominator upon reviewing email marketing laws worldwide: opt-in.
35. The (insert foreign nationality here) are coming  by Mark Brohan, Internet Retailer , 09-01-2005 . Examines foreign retailers seeking to establish a bridgehead in the US online market. Examples: FigLeaves, YOOX. Sees vulnerability to foreign competition.
36. The Grok's Inner Hispanic  by Bryan and Jeffrey Eisenberg, GrokDotCom.com , 11-01-2005 . The authors review some Hispanic nation demographics. Then offer 6 tips for marketing to Hispanics: (1) aim for bilingualism, (2) translate concepts, not just words, (3) be culturally sensitive, (4) consider bilinguals and Spanish speakers for "personas," (5) consider language and culture in your "wireframing," and (6) provide a glossary of terms with translations.
37. Information Wants to Be (Almost) Free  by Sean Carton, Publish , 11-18-2005 . Carton says we're just now beginning to see the effects of a global Internet on the world economy, and it looks good. Reports that the greatest growth percentages in Internet usage has been in the developing areas of the Middle East and Africa.
38. Marketing to the Global Inbox  by Elizabeth Lloyd, iMedia Connection , 11-21-2005 . Lloyd reviews worldwide email marketing laws. Warns that there is one common denominator upon reviewing email marketing laws worldwide: opt-In.
39. Global E-Commerce  by Tom Kaneshige and Leila Zwelling, Line56 , 11-21-2005 . Through a series of interviews and by researching analyst reports, Kaneshige and Zwelling picked 10 countries believed to be hot spots for B2B e-commerce. Factors include overall market climate and the state of the IT infrastructure.
40. International Sites: Minimum Requirements  by Jakob Nielsen, Alertbox , 08-08-2005 . Users from other countries have special needs related to entry fields for names and addresses, measurements and dates, and information about regional product standards.
41. Inside Yahoo's China Gambit  by Ira Sager, Business Week , 08-12-2005 . Co-founder Jerry Yang explains the company's decision to partner with the Chinese Internet firm Alibabaa and cede control of its own operation there to the local firm.
42. China: Online Financial Services  by Elizabeth M. Lloyd, iMedia Connection , 08-09-2005 . With two new search engines and 800,000 new internet users coming online every week, Lloyd says that the time to pay attention to China is now.
43. Germans prefer direct debit to pay for online purchases , Internet Retailer , 06-07-2005 . An analysis of 20 million transactions processed for European online shops by Pago eTransaction Services GmbH reported that 64% of Germans used direct debit payment in 2004, up 5% from 2003. The credit card chargeback rate dropped 50% for German consumers but increased 200% for other European consumers. The average is 0.83% for all e-commerce transactions in Europe.
44. Avez-Vous Traduction? (Got Translation?)  by Jason Compton, 1 to 1 , 06-06-2005 . Delivering online information and services to international customers in their native language is a powerful way to boost relationships with them, says Compton. Internationalized Web experience are few, but strategy should drive translation.
45. Mom-and-Pops Go Global , CIO Today , 06-22-2005 . Looks at the benefits and dangers of outsourcing arrangements for online and offline merchants.
46. Lost in Translation  by Andrea Orr, CMO Magazine , 05-01-2005 . Orr warns that companies that race to launch international websites without considering local needs run the risk of some serious brand dilution. Describes experience of Match.com, Avon Products and others.
47. Casting a Global Net  by Paul Demery, Internet Retailer , 04-01-2005 . Notes that sales of US firms to customers outside the US is increasing, and provides an area for growth of retailers. Discusses the importance of a foreign distribution center, payment options, marketing with local websites in local languages.
48. Standing Up To a Giant  by Justin Doebele, Forbes , 04-24-2005 . Describes eBay's challenges in China, as it bought its way into China in 2002, holds half of a $1 billion market and will spend $100 million this year to bolster its presence there.
49. Yahoo! Asia Pacific  by Elizabeth Lloyd, iMedia Connection , 11-17-2004 . Explains why Yahoo has enjoyed success as the premier portal in countries such as Japan, Hong Kong and Taiwan, and is a strong and definitely leading brand in Korea, China, Australia, and India.
50. Website Translation  by Neil Payne, WebProNews , 10-07-2004 . The global economy now demands that companies look beyond national borders if they wish to expand. Payne offers 5 ways to avoid pitfalls when considering any website translation project.

Special if you subscribe to Web Marketing Today Premium Edition before the end of the Month I'll give you 13 e-books worth $237.44 absolutely free if you subscribe before the end of the month. (If you're already a paid subscriber, login now at the top left corner of the main webpage to download your e-books). 1. My 89-page How to Develop a Landing Page -- completely revised and written for mid-2008 -- explains how to maximize the effect of your advertising, by pointing to a specific "landing page" that leads the shopper to decide to complete the transaction. This comprehensive guide, now in its third edition, will help you raise your conversion rate and maximize profits. It sells for $29.95 on my website. 2. Guide to Search Engine Optimization (2007 Edition) is a 97-page e-book that explains in simple terms what search engine optimization (SEO) is all about. It is not a guide for experts, nor will it make you an expert. But you'll understand how to (1) make your webpages and navigation system search engine friendly, (2) develop an effective link campaign to boost your PageRank, and (3) outsource SEO if you decide not to do it yourself. I sell this for $14.95. 3. How to Promote Your Site through Article Marketing. This 25-page report gives an overview of article marketing, that is, offering your articles to be used on other sites and e-zines in exchange for a link to your site. This approach that can be pursued for no money at all. On page 16 Dr. Wilson reveals a secret SEO experts know, but most article marketers don't, a strategy that can significantly raise PageRanks on your website. Sells for $11.95 on my website. 4. My 28-page Social Bookmarking and Marketing helps you get to the bottom of the social bookmarking phenomenon. Explains what social bookmarking is all about, outlines two main marketing strategies -- one that can get you in lots of trouble unless you know how to avoid the potholes -- reviews tools. Sells for $12.95 on my website. 5. Report on Pay Per Click (PPC) Bid Management Software. This 52-page report is a "must read" if you're doing PPC advertising using only Google's or Yahoo's native bid management interface. Bid management software can often save you 30% to 50% of your current level of ad purchases by maintaining your desired position, optimizing prices by reducing bid gaps on a frequent basis, and showing your ads only at times when you know your products sell best -- all working on autopilot. Which program should you select? This report outlines the features you should look for, compares 16 different bid management programs, provides user feedback, and makes recommendations. $14.95. 6. Research Guide to Online Niche-Finding. This 49-page book leads you through the steps necessary to discover a potentially profitable online business niche, consider the competition, and develop a unique approach that will bring traffic and revenue. We examine the 5 principles of research, examine the various formulas used to spot potential winners, consider the strengths and weaknesses of the existing research software, briefly survey 24 keyword, PPC, and niche-finding research software programs, and provide more in-depth reviews of WorldWide Brands Research Wizard, P.I.P.E. and the Online Research Guide to Picking Products that Sell. Price: $14.95. 7. How to Promote Your Local Business on the Internet. This 44-page book is designed for local business owners and marketing directors, as well as professionals who serve them -- web designers and marketing consultants. While not repeating all the Internet marketing basics, it focuses on the elements that can make local business marketing a success, localized search engine optimization, Yellow Page ads, awareness of local portals, use of local PPC options and geotargeting at Google AdWords and Yahoo Local, e-mail newsletters, etc. I sell this for $13.95. 8. The E-Mail Marketing Handbook (Second Edition). This 875-page e-book provides a broad look at all aspects of e-mail marketing -- publishing your own company e-mail newsletter, e-mail promotions, e-mail marketing programs, formatting the e-mail, ad tracking systems, autoresponders, getting through spam filters, RSS feeds, and obeying anti-spam laws. The book also includes four appendices with user comments and ratings of various programs, a directory of 250 e-mail marketing programs, and detailed vendor answers to 99 questions about their software. This is by far the most comprehensive book on the market, especially as a buying guide to software that could be used by small to medium businesses. I sell this for $27.00. 9. The 766-page Shopping Cart Report, revised in January 2004, is the most comprehensive purchasing guide to e-commerce software ever published. It provides a basic overview of carts and my recommendations of 36 particular carts. There's a shopping guide for 12 different cart applications. I provide a directory to 225 shopping cart programs, with detailed information on 50 of the top vendors. I sell this for $34.95. 10. My 135-page "Report on Affiliate Management Software 2005, looks at the basic and advance features of affiliate software, looks in detail at 48 stand-alone programs and 55 affiliate modules integrated into shopping carts. Then offers candid feedback from about 200 users and makes recommendations. I sell it for $22.95 on my website. 11. My 80-page "10 Steps to E-Business on a Shoestring" helps you see how to envision an e-business, find an unfilled niche, and then develop it a low cost. I tell you where you'll need to spend some money, and where to find low-cost services that can get you started without a high investment. I sell it for $17.95 on my website. PLUS my recent short reports: Reciprocal Linking Tools, 23 pages, $8.95 How to Optimize Your Landing Pages Scientifically, 32 pages, $11.99 But if you subscribe (or renew your subscription) to Web Marketing Today Premium Edition before the end of the month, I'll give you a copy of all these e-books absolutely free. Together they're worth $237.44 -- and if you add in the subscription price of $49.95, the total value is $287.39. But you'll receive the e-books absolutely free when you pay only the subscription price of $49.95 . Don't miss out. Subscribe now!

Subscribe to our free e-mail newsletter -- Web Marketing Today®, published worldwide. Just to encourage you to take this step, I'm including three free e-books that you can download and read: The Web Marketing Checklist: 32 Ways to Promote Your Website, 12 Website Design Decisions Your Business Will Need to Make, and Making & Marketing E-Books, each worth $12 -- just for subscribing. No catch. First Last E-mail Country (2-letter abbreviation) Preferred Format Plain text HTML We respect your privacy and never sell or rent our subscriber lists. Subscribing will not result in more spam! I guarantee it!

Copyright © 1995-2008 by Ralph F. Wilson, all rights reserved. Content, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission. Trademarks and terms of use.