Introductory Web Marketing Articles, Items 1 to 50

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Ralph F. Wilson, "The Web Marketing Checklist: 29 Ways to Promote Your Website," Web Marketing Today, recently updated.

"Introductory Web Marketing Articles" includes 160 items
This page contains items 1 to 50

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1. 12 Trends for the Next 3 Years for Internet Marketing, by Larry Chase, Web Digest for Marketers, 5-14-2008 Larry's hot trends: (1) Mobile ecommerce grows, (2) web serves as test bed for TV, (3) PPC video ads, (4) transparency marketing, (5) universal search = game changer, (6) social networking goes mobile, (7) voice and large print interface, (8) video phone calls over the Internet, (9) Internet media pricing affects offline media pricing, and (10) offline media usage shrinks.
2. A Complete List of the Many Forms of Web Marketing for 2008, by Jeremiah Owyang, Web Strategy by Jeremiah, 1-1-2008 Comprehensive list catalogs the many tools and tactics available for corporate web strategy in 2008. Provides an awareness of the changes in the digital landscape. Excellent overview
3. Ten Ways to Avoid a Google Reputation Management Nightmare, by Andy Beal, Marketing Pilgrim, 10-31-2007 If negative content about your company appears on Google's first page, here's how to add worthy content to push it aside. (1) Get your own website, (2) start a blog, (3) ad a sub-domain, (4) create a social networking profile, (5) create your own social network, (6) create a Linkedln.com business profile, (7) share your photos on Flickr, (8) claim your identity (Naymz.com), (9) create your own Wiki, and (10) get a free page from Google.
4. 18 Web-Marketing Concepts That Make a Difference, by Jerry Bader, MarketingProfs, 9-25-2007 Creative concepts you may be able to use to fire up your online marketing efforts, such as thinking about experiences rather than features, think message not hype, and think campaigns rather than ads.
5. 4 Ways to Market Your Business Online, by Susan G. Hauser, Fortune Small Business, 6-5-2007 You can't expect to compete as a small business today without taking advantage of online marketing tools, says Hauser. Offers tips on how to get started.
6. 5 Ways Jesus Would Promote Himself in the 21st Century, by Eric Hebert, Marketing Pilgrim, 4-11-2007 Suggests promotion strategies: (1) set up a blog, (2) social media and networking, (3) content development and link baiting, (4) digital downloads and e-commerce, (5) branding and reputation management.
7. The Basics Of Automating Your Online Business, by Mark Sandquist, SiteReference, 11-3-2006 Suggests setting up a sales page, initial seeding of marketing strategies, set up an affiliate program, provide instant delivery by a download link on the thank you page, establish a mailing list.
8. Timeliness: Set Expectations, by Jack Aaronson, ClickZ Experts, 7-28-2006 Examples of time-sensitive communications from 2 e-tailers, illustrating the importance of paying attention to customer expectations related to timeliness. Deliver marketing messages when they are expected, plan ahead to take advantage of special days, and use a personal tone to explain delays.
9. Marketing Wisdom for 2006, MarketingSherpa.com, 1-17-2006 Free e-book includes tips from 110 organizations on Internet marketing on topics such as e-mail campaign segmentation, search marketing lessons, offline advertising, website design and landing pages, B2B, and job searching.
10. Starting Your Own E-Business, Pt 4: Marketing on a Shoestring, by James Maguire, ECommerce-Guide, 10-24-2005 A big checklist of online marketing techniques you can implement nearly free (basic search optimization, a blog, mentions in online forums, press releases) or at low cost (paid search, e-mail marketing), with quick intros to basic techniques.
11. Small businesses doubled web presence in two years,, Internet Retailer, 5-25-2004 70% of small businesses have or will have a web site by year's end, up from 35% in 2002, according to a Yahoo Small Business survey. 30% believe increasing online advertising efforts is key to future growth.
12. Google's 6 principles of e-commerce, by Nettie Hartsock, eMarketingIQ, 5-24-2004 Summarizes Google's 6 guidelines to good Web behavior. Includes not tricking the user into installing software, upfront disclosure, simple removal of applications, clear behavior, no snooping, and not bundling products with questionable providers.
13. The New Web, by Tina Gasperson, Tampa Bay Business Journal, 1-2-2004 Predicts that in 2004, Web sites will move away from simply being presentation layers to becoming transaction layers. Describes Web Piston, a tool that automates the process of updating Web site content.
14. Digging Deeper Into Search-Friendly Design, by Scottie Claiborne, WebProNews, 12-3-2003 Provides 5 basic rules of Web design and presents 6 questions to determine whether a site is easy to navigate. If site visitors cannot easily answer the questions, the site design is not intuitive enough and sales coversions will be low.
15. Total cost of website ownership, SearchEnginePostion.com, 9-1-2003 Discusses all the costs associated with a website -- domain name, hosting, design, etc.
16. Does Your Marketing Strategy Drive Up to Echo Point?, by Sean D’Souza, MarketingProfs, 9-2-2003 Follow up. Persist. Follow up. To market successfully, you have to contact prospects repeatedly, as they may not buy until the 6th or 8th follow up. Combine the psychology of follow up, with ruthlessly efficient targeted follow-up technology such as ACT contact manager.
17. Uncommon Sense, by Jonathan Jackson, Ecommerce-Guide, 7-15-2003 Review of 'Uncommon Sense' by online marketing expert and rich media evangelist Rob Graham finds that it's a great introduction for those small business marketers who need to get up to speed quickly on the ins and outs of interactive advertising.
18. Borrowing From The Big Boys, by Kirsten Osolind, MarketingProfs, 6-17-2003 Small business operators can learn a great deal from the experience and practices of big businesses that market to millions. Here are 8 principles you can use, dealing with branding, strategy, research, consistency, ROI, and imitating successful models.
19. Marketing Terms.com, , Provides brief definitions of Internet marketing terms.
20. Personal Computing: Forget The Dot-Com Bust, There's Still Money To Be Made, by Reid Goldsborough, Industry Week, 7-9-2002 Offers 5 pieces of advice to 'Net entrepreneurs: 1) strive for profit, not just market share, 2) minimize your expenses, 3) be realistic about funding, 4) don't expect overnight success, 5) think twice about relying solely on the Web.
21. The Ordinary Marketer, by Chris Maher, ClickZ, 6-19-2002 Four experience-based rules for carrying out effective marketing: (1) choose measurable marketing methods, (2) target the relevant audience directly, (3) talk to customers to find out how you're doing, (4) make marketing an everyday component of business.
22. Don't Duplicate... Differentiate!, by Michel Fortin, The Success Doctor, 6-4-2002 While the Web increases your market, it also increases the competition. Trying to be all things to all people, you appeal little to any single individual. Rather, narrowly center on a specific theme. Suggests niche marketing, breaking general sites into several target sites.
23. Carve Your Niche By Dominating One, by Michel Fortin, The Success Doctor, 6-4-2002 Defines a good niche in that it (1) exists, (2) is easily identifiable, and (3) is easily targetable. Suggests how to be perceived as an expert by narrowing one's niche.
24. Website Promotion Crash Course, by Nick Wilson, SitePoint, 3-6-2002 A thorough introduction to promoting your e-commerce site: spreading the word at launch time; e-mail, print and telephone promotion techniques; use of auto-responders; site design that encourages repeat visits and loyalty; and viral marketing ideas.
25. How To Increase Your Online Sales, by Jennifer Johnson, Sell It!, 1-30-2002 Tips cover generating increased traffic to your site (search engine and newsletter marketing, pay-per-click and banner ads), and designing your site to encourage visitors to buy (navigation, simple design, efficient payment process, fostering trust).
26. The New Paradigm: Back to Basics, by Ken Hablow, WebReference.com E-Commerce Watch, 11-8-2001 After the dot-com crash, site designers must move back to the basics, says the author, the old rules still apply. Suggests (1) stay focused with your message, (2) solve problems real people face, (3) understand why people buy, (4) know your audience, and (5) talk to the decision maker. Tips on a successful website.
27. Accidental Marketing, by Bryan Eisenberg, ClickZ, 9-10-2001 No matter how sophisticated the tools you may use for marketing, the effort will be wasted if you concentrate on the "how," instead of the "what" and "why." Decide what people perceive as valuable enough to pay for, and why you can provide it better than the competition.
28. MarketingTerms.com, by Sean O'Rourke, Crucial Marketing, Provides a useful dictionary of Internet marketing terms. Includes e-marketing definitions, additional information, synonyms, cross-references, plus links to related articles and sites.
29. Guerrilla Marketing Online, by Jay Conrad Levinson, Guerrilla Marketing, 7-11-2001 Online marketing works best when it's combined with other marketing weapons. Become an active participant in newsgroups and forums about your industry. Promote your website all over the place, in all kinds of media, print and electronic. Keep content fresh, make the site simple, easy to navigate, interactive and targeted.
30. I-Marketing Interview: Sun Microsystems, by Michael Mahoney, E-Commerce Times, 7-31-2001 Sun's eMarketing director Scott Anderson explains the advantages of Internet vs. traditional marketing, describes how he plans and implements an online advertising campaign, and discusses the Web's potential for brand building.
31. Starting an E-Business on a Shoestring Step 6: Build the Trust Necessary for Success, by Ralph F. Wilson, Web Marketing Today, 5-1-2001 Include photos of yourself and your e-business team, give evidence of happy customers, tell your unique story, write in a friendly manner, display testimonials, made credible presentations, include full contact information, make no-risk product guarantees, and become part of trust-building organizations such as the BBBonline to increase customer trust. 6 of 10.
32. Starting an E-Business on a Shoestring Step 7: Plan Low-Cost Marketing Techniques -- Strategy 1: Search Engine and Directory Registration, by Ralph F. Wilson, Web Marketing Today, 6-1-2001 Explains how to register webpages with search engines using tools that submit to several search engines at a time. Explains why it is important to get a good listing with Yahoo!, LookSmart, and DMOZ Open Directory Project, even if it requires payment. 7a 0f 10.
33. Starting an E-Business on a Shoestring Step 7: Plan Low-Cost Marketing Techniques -- Strategy 2: Search Engine Optimization, by Ralph F. Wilson, Web Marketing Today, 6-1-2001 Explains why search engine optimization (SEO) or positioning is necessary to achieve high rankings on search engines. Describes gateway or doorway pages and recommends WebPosition Gold software as well as outsourcing to positioning specialists. 7b of 10.
34. Starting an E-Business on a Shoestring Step 7: Plan Low-Cost Marketing Techniques -- Strategy 3: E-Mail Marketing to Your House List, by Ralph F. Wilson, Web Marketing Today, 6-1-2001 Describes the importance of collecting e-mail addresses and permissions from visitors to your website and then sending them regular newsletters or product updates from your opt-in list. 7c of 10.
35. Starting an E-Business on a Shoestring Step 7: Plan Low-Cost Marketing Techniques -- Strategy 4: Paid Advertising, by Ralph F. Wilson, Web Marketing Today, 6-1-2001 Describes low-cost paid advertising approaches using sponsorships, CPM (cost per thousand), CPC (cost per click) and CPA (cost per acquisition or action) approaches (also known as affiliate programs). 7d of 10.
36. Starting an E-Business on a Shoestring Step 8: Determine How to Receive Payments -- Introduction to Internet Money Transfer, by Ralph F. Wilson, Web Marketing Today, 7-9-2001 Provides a brief introduction to various methods of exchanging money in online transactions. 8 of 10.
37. Starting an E-Business on a Shoestring Step 9: Deliver Products and Services Efficiently -- Select a Low-Cost Way to Store Your Products, by Ralph F. Wilson, Web Marketing Today, 8-8-2001 Examines four ways to store products for e-commerce sales: own warehouse, local distributor, drop-shipping, and fulfillment house. 9a of 10.
38. Starting an E-Business on a Shoestring Step 9: Deliver Products and Services Efficiently -- Select a Low-Cost Way to Ship Your Product, by Ralph F. Wilson, Web Marketing Today, 8-8-2001 Recommends having at least two shipping options, a higher cost overnight courier service such as FedEx, UPS, or Airborne Express, and the US Postal Service Priority Mail, Express Mail, Global Priority Mail, and Global Express Mail. 9b of 10.
39. Starting an E-Business on a Shoestring Step 9: Deliver Products and Services Efficiently -- How to Select a Fulfillment House, by Ralph F. Wilson, Web Marketing Today, 8-8-2001 Gives tips for shopping for a fulfillment service. Discusses various fees and profiles two small business fulfillment houses: iFulfill and eFulfillment Service. 9d of 10.
40. With Customers, Quality Is Job One, by Chris Yeh, ClickZ, 6-27-2001 Your goal as a marketer is to acquire high-quality customers, not just a large number of anyone-will-do customers. Quality customers value your products more than your competitors' products, they're willing to pay a fair price, and they're easily distinguished from the masses.
41. Starting an E-Business on a Shoestring Step 4: Assess Your Needs and Resources, by Ralph F. Wilson, Web Marketing Today, 2-1-2001 With established phased objectives, consider your various resources: people, bartering, equipment, finances, and reinvestment. Part 4 of 10.
42. Starting an E-Business on a Shoestring Step 5: Obtain Professional Website Design, by Ralph F. Wilson, Web Marketing Today, 3-1-2001 A well built, organized website builds trust. Create yours with professional design with clear navigation, easy maintenance, and in-house up-keep. When choosing a designer, set clear agreements and payments. Be particularly careful about who buys and hosts your domain name. Part 5 of 10.
43. Starting an E-Business on a Shoestring Step 1: Define a Unique E-Business Niche, by Ralph F. Wilson, Web Marketing Today, 11-7-2000 Strongly emphasizes finding and fulfilling a niche for your e-business rather than competing head-to-head with the top dogs. Fill a needed niche with excellence. Part 1 of 10 in the "Shoestring" series.
44. Starting an E-Business on a Shoestring Step 2: Devise an Adequate Revenue Plan, by Ralph F. Wilson, Web Marketing Today, 11-14-2000 One of the chief difficulties with online businesses is the lack of a realistic revenue plan. Referral, advertising, or sales revenue. Recommends using more than one of these sources. Part 2 of 10.
45. Starting an E-Business on a Shoestring Step 3: Naming Your E-Business, by Ralph F. Wilson, Web Marketing Today, 12-5-2000 Explains seven steps involved in naming an online business start-up, including developing a positioning statement or Unique Selling Proposition (USP), trying key word combinations, securing a domain name, and checking trademark conflicts for the name. Part 3 of 10.
46. The Power of Information, by Sean Carton, ClickZ, 8-16-2000 The day is dawning when consumers will be able to compare product prices instantly, both online and offline (in actual stores). What this means to marketers: service, flexibility, and honesty are becoming more important than ever. Increasingly you must consider the customer first, use word of mouth, and develop strong brand identity.
47. How to Profit on the Net, SuperTips Marketing, Searchable archives of free web marketing tips and articles by Harvey Segal.
48. What Site Publishers Can Learn From Disney, by Ann Handley, ClickZ, 5-26-2000 Seven fundamental marketing principles: (1) simplify the purchase, (2) personalize the message, (3) emphasize your brand, (4) show personality, (5) cross-sell, (6) offer multiple versions, (7) build loyalty. With examples.
49. That Old Time (Marketing) Religion, by Dana Blankenhorn, ClickZ, 4-12-2000 The best marketers have been applying tried-and-true techniques for decades. They work on the web too, but almost nobody in e-marketing seems to realize it. A recap of 'Marketing 101' as applied to the Internet.
50. Review: Internet Marketing Goldmine, by Ralph F. Wilson, Web Marketing Today, 11-10-1999 Marty Foley's Internet Marketing Goldmine offers lots of practical tips to help a small business entrepreneur set up a successful Web business.