Marketing Research, Items 1 to 50

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"Marketing Research" includes 121 items
This page contains items 1 to 50

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1. Baynote Brings Multichannel Wisdom to the Web, by Jessica Tsai, destination CRM, 6-17-2008 Tsai explains how using customers to benefit customers through the core principle of "the wisdom of the crowds" brings marketing intelligence to a whole new level.
2. The Market Research Industry Is Getting a Makeover, by Eric Pfanner, CRM Daily, 7-14-2008 It costs much less to interview consumers online than by telephone or through sidewalk pollsters. Pfanner describes some new firms that have been formed to take advantage of the speed and efficiency of Internet polling.
3. New Sites Make It Easier To Spy on Your Friends, by Vauhini Vara, Wall Street Journal, 5-13-2008 Vara discusses new and established Web sites that uncover details on people that often don't turn up in a simple Internet search. Advises how to avoid individual pieces of personal data from being made public, lists sites allowing some restricted access.
4. Dig Online for Competitive Pay Dirt, by Lauren Klostermann, iMedia Connection, 5-16-2008 Begin your research by investigating competitors' websites, noting the pros and cons of their shopping cart functionality, site structure, search engine optimization (SEO) data and everything else that's pertinent to what you do, Klostermann advises.
5. How to Defend Your Online Reputation: Five Tips, by Dan Tynan, CIO, 2-26-2008 Tynan discusses how a host of websites and other online resources that are available can help you clean up your digital dirty laundry.
6. Amazon's Mechanical Turk: Where the 1700s Meet Web 2.0, by Doug Bartholomew, Baseline Magazine, 2-21-2008 Using so-called “crowd sourcing,” Amazon’s Mechanical Turk customers submit tasks that require human judgment and action. The human intelligence tasks are performed by a community of “turkers” who are paid by the requesters; Amazon gets a 10% commission.
7. Four Tips for Better Business Intelligence in 2008, by Diann Daniel, CIO, 1-8-2008 Some tips for dealing with avalanches of data and the need for better decisions include: explore user-friendly business intelligence (BI) tools, integrate Web 2.0 information into BI.
8. Great, Free Consumer-Research Tools, by Gary Stein, ClickZ Experts, 11-19-2007 A brief overview of several free online services you can use to do useful market research. Including Compete and Alexa traffic statistics, Yahoo Answers for gathering consumer opinion, Facebook for surveys and polls, and Google Trends for monitoring buzz.
9. Seven Rules for Achieving Higher Online Survey Response Rates, by Dean Wiltse, MarketingProfs, 12-4-2007 Online surveys are a good way to gather information about what your customers want, but response rates are often low due to poor survey design, lengthy surveys, requests for personal information, or a lack of incentives. Tips for getting the most out of the survey process.
10. Mining Millions of Minds Online, by Chris Maxcer, 1 to 1 Magazine, 10-5-2007 There are2 key benefits to mining social media: text or data mining tools, which analyze unstructured text by looking for hidden patterns; identify posts by specific customers and then map that information against existing customer data.
11. Yes, No, and Somewhat Likely, by Don Steinberg, Inc. Magazine, 10-1-2007 Describes some of the ways companies are using versatile, Web-based survey tools such as Zoomerang and SurveyMonkey that require no software installation.
12. Mining Millions of Minds Online, by Chris Maxcer, 1 to 1, 10-1-2007 Insight on customers' opinions, preferences, wants, needs, goals and dreams is trapped inside millions of online blog posts, community sites, and personal pages, hold the promise of helping companies better understand their customers.
13. Look Smart: UCSD Works to Improve Images Searches, by Sue Marquette Poremba, EContent, 8-24-2007 Researchers are developing content-based image retrieval software called Supervised Multiclass Labeling (SML), a step toward improving computer image recognition.
14. Is Your Online Survey Engaging Customers...Or Alienating Them?, by Ira Gross, 1 to 1, 5-24-2007 “You are not eligible to take this survey." Gross asserts that he has not been back to that site since; he discusses the 2 primary reasons firms conduct polls and surveys at their Web sites engagement and information gathering.
15. New Developments in Web Searching, by Reid Goldsborough, Information Today, 6-1-2007 If Google is the only search tool you use, you may be missing out, Goldsborough explains. There can be faster ways of getting to just the information you need through free and subscription-based services. Descriptions and links.
16. What Does the Internet Look Like?, CIO Today, 6-7-2007 A free new Web service from Akamai Technologies Inc. shows the 10 cities with the slowest Web connections at a given moment, ranks the regions facing the most network attacks, measures traffic on digital music, retail and news Web sites.
17. The Battle of the Online Encyclopedias, by John Breneman, CIO Today, 5-16-2007 Wikipedia is striving to maintain a "neutral point of view." But because it is written collaboratively by volunteers from all around the world, critics have questioned Wikipedia's reliability and accuracy. Reviews Conservapedia.com
18. Taming the World Wide Web, by Rachael King, Business Week, 4-9-2007 King reports that a rising tide of researchers at companies such as Eli Lilly are tapping Semantic Web technologies (a method of tagging online information) to unearth hard-to-find connections between disparate pieces of online data.
19. What You Can Learn From Your Competitors, by Heidi Cohen, ClickZ Experts, 4-12-2007 You should analyze your competition at least once a year, as part of your business planning process. Here is an organized process for gathering all of the useful data available, then using competitive grids, gap analysis, and SWOT to make sense of the data and act upon it.
20. E-Tailers Beat Offline Stores in Customer Satisfaction, by Enid Burns, ClickZ Stats, 2-20-2007 Consumers are significantly more satisfied with their shopping experiences online compared to regular retail. The latest American Customer Satisfaction Index gives e-tailers an average score of 83 on a 100-point scale, while offline retail scores 74. User reviews and other "Web 2.0" features are cited as the key advantage of online shopping.
21. Late Shoppers Push 2006 E-Tail Tally Over $100 Billion, by Keith Regan, E-Commerce Times, 1-4-2007 While major bricks-and-mortar retailers reported weak gains in sales for 2006, online retail racked up huge gains for the year, with the holiday shopping season pushing numbers into record-smashing territory, above $100 billion in the U.S. for the year.
22. Loyalty Hardens for Leading Brands on Internet, by John P. Mello Jr., E-Commerce Times, 1-10-2007 Competition among online retailers is heating up as the number of webstores selling just about anything continues to grow rapidly. Online shoppers are loyal to major brands, but not to individual online shops, where the cost of shopping around and switching suppliers is practically zero.
23. Holiday Shopping, Part 1: Familiar Trends, Soaring Online Sales, by Jennifer LeClaire, E-Commerce Times, 11-21-2006 Great news for small online retailers and niche sellers. Most consumers in the U.S. plan to shop online this holiday season, many of them say they will do half or more of their shopping online, and the majority think specialty niche sites are among the best places to shop for unique and hard-to-find items.
24. The New Competitive Intelligence: Raising the Confidence Quotient, by Phil Britt, KM World, 10-27-2006 The growth in publicly available information is said to be the biggest change in the competitive intelligence (CI) industry over the last few years, due to blogs, wikis, text messages, e-mail and other electronic communications.
25. Hidden Market Research on eBay, Amazon, and Others, by Kim Roach, SiteReference, 10-16-2006 Article gives links to resources to understand what is currently driving eBay sales -- eBay Pulse, Sell by Category, Hot Categories Report, Holiday Hot List, eBay Keywords, and most popular products. Roach also gives tips on research Amazon top sellers and LearningAnnex.com, a comprehensive site of adult education classes available online.
26. Spanish University Joins Google Book Scan Plan, by Jeffrey Goldfarb, Publish, 9-26-2006 Goldfarb reports on the first library in a non-English-speaking country to join Google Inc.'s bid to scan every book in print, noting that more than 400 million people speak Spanish around the world.
27. Are You Listening?, by Rebecca Lieb, ClickZ Experts, 9-15-2006 Who links to your site, and what are people saying about you online? This is basic information that every business with an online presence needs to know. Here are the basic (free) techniques for monitoring the buzz, via search engines and blogs.
28. The Art of Listening: Market Research Tools That Any Company Can Use, by Jay Lipe, MarketingProfs, 9-5-2006 Some of the most valuable marketing research comes from simply asking questions and listening to the answers. This overview of low-cost research methods covers 1-on-1 interviews, post-purchase surveys, blogs, networking, customer clubs, usability testing, and additional tips.
29. Online Retail Revenues to Reach $200 Billion, by Enid Burns, ClickZ Stats, 6-5-2006 Online retail revenues are expected to double in 2006 as compared to the benchmark of $100 billion established 3 years ago. The projected $200 billion is a 20% increase over 2005. The travel sector leads the way with nearly $75 billion in online sales.
30. Survey Skills, by Paul Gillin, B to B, 5-8-2006 The Internet may be the greatest market research tool ever invented, but the mind-boggling number of available survey services can give even the most seasoned marketer a headache, says Gillin. Discusses what to consider when choosing a survey supplier.
31. Five Tips for Reliable Online Survey Results, by Paul Gillin, B to B, 5-8-2006 Offers 5 tips for maximizing response rates and quality of results of online surveys: 1) validate assumptions, 2) match the survey type to your objectives, 3) make the survey interesting, 4) keep it simple, 5) avoid the most common questionnaire errors.
32. Google Notebook, Google.com, Google Notebook makes web research of all kinds – from planning a vacation to researching a school paper to buying a car – easier and more efficient by enabling you to clip and gather information even while you're browsing the web. It is an add-on to your web browser.
33. Cyberspace Has Room to Grow, by Peter Coffee, eWeek, 4-11-2006 There are many useful questions that can be asked using maps, such as, "How many of my high-volume customers live within 5 miles of one of my retail locations?" Links to many other forms that spatial presentation can take.
34. Going Beyond the Web’s Surface, by Reid Goldsborough, Information Today, 3-15-2006 Explains what the Deep Web is and how you can retrieve information that is accessible over the Web but that can’t be found through ordinary search tools such as Google and Yahoo!.
35. Wikipedia: "A Work in Progress", by Burt Helm, Business Week, 12-14-2005 Helm reports that online encyclopedia Wikipedia is awash in controversy and tells about the steps being taken to foil fraudulent entries by founder Jimmy Wales.
36. Web Rings and the Problem of Finding People on the Web, by Sean McGrath, IT World, 12-20-2006 McGrath wonders how common the "name clash" in cyberspace might be and the impact of finding the right "Sean McGrath" in search results lists if there are people with that same name that are much better linked than others.
37. Profiting from Terrible Keyword Supply and Demand Ratios, by Brian Kindsvater, Concept Marketing Group, 11-1-2005 Author discusses the theory of finding profitable niche sites based on an R/S ratio (reported sites divided by number of searches for that keyword). He sees the R/S ratio as meaningless since it doesn't take into account the number of websites that are actual competitors.
38. Honda Centralizes Its Survey Strategy, by Gabe Armstrong, 1 to 1, 11-21-2005 Several departments conducting multiple surveys often leads to a torrent of disjointed data. To overcome that challenge Honda Motors USA deployed an online customer survey system that provides one output for multiple data analysis.
39. Intranets.com Gets Personal, by Gabe Armstrong, 1 to 1, 11-22-2005 Describes how Intranets.com efficiently solicits one-to-one feedback directly from its 80-member Customer Advisory Council using email and Web chat.
40. Protect Your Brand With Competitor Intelligence, by Paul J. Bruemmer, Internet Search Engine Database, 10-31-2005 Bruemmer explains how competitor intelligence can help you beat the competition in the SERPs (search engine results pages), and it also works to protect your brand.
41. Six Variables of Online Surveys, by Neil Mason, ClickZ Experts, 9-20-2005 An introduction to the basics of website survey planning and design, addressing the goals of the survey, factors to consider in developing the survey, and pros and cons of pop-up vs. web page surveys.
42. Rad Research: A Directory of Online Advertising Research and News, by Shig Odani, , Provides titles, brief quotes, and links to articles and news in a variety of online ad topics. Begun Aug 22, 2005.
43. You Still Google? That is So Last Week, by Mary Ellen Bates, eContent, 8-16-2005 Bates observes that the backbone of Google's search-results sorting is still Page Rank and therefore not keeping up with the content available on the Web, for example the most authoritative sites or when you need a narrow focus..
44. Who's Zooming You?, by Scott Kirsner, Fast Company, 8-1-2005 On the Web, there are dozens, perhaps hundreds of references to you -- in company newsletters, college alumni notes, and friends' blogs. Kirsner suggests how to monitor and manage your online reputation.
45. Yahoo! Service Allows Probing of ‘Deep Web’, by Sean Callahan, B to B, 7-11-2005 A key problem facing publishers that offer paid content via the Web is that their premium offerings are often invisible to search engines. A new service from Yahoo! Is designed to help Internet surfers dig into this deep Web.
46. Going Under Cover with Book Search Tools, by Gary Price, Search Engine Watch, 5-4-2005 Google, Amazon and others offer really useful 'search inside the book' tools, but they're not always the easiest features to use. Provides a closer look at getting the most from online book search services.
47. Illuminating Your Clients’ Blind Spots, by Mary Ellen Bates, eContent, 4-15-2005 Bates reviews common misperceptions about search techniques and results, discusses fee-based information services.
48. Market Research Charges Online, by Kate Maddox, B to B, 4-4-2005 Reports study findings that 87% of market research clients in Europe and North America said they would increase their use of online research in the first six months of 2005. Discusses ROI of online market research.
49. Free Feedback Isn’t Always Free, by Reid Carr, iMedia Connection, 3-10-2005 Marketing feedback comes from many sources other than analytics, surveys and focus groups. Carr explores the validity of various feedback vehicles.
50. Traditional Research Improves Online Targeting, by Robert Tas, Media Post, 2-11-2005 Explains that no matter if you target your online ads contextually, overlay it with behavioral targeting and deliver your message to people who research your specific product, there will still be considerable waste. Suggests traditional research.