Public Relations, Items 1 to 50

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When I want to submit a press release online that gets wide coverate, including Internet media, I use PRWebDirect. Helpful people to work with a variety of packages at various price points.

"Public Relations" includes 105 items
This page contains items 1 to 50

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1. Web U: The Problem With Perfection, by Todd Friesen, OMMA, 9-1-2008 Whenever we talk about online reputation management, as with most things in life, we immediately gravitate toward the bad stuff, Friesen observes and writes that reputation management can be integral to a larger PR campaign.
2. 12 Reputations Every Company Should Monitor Online, by Andy Beal, Marketing Pilgrim, 4-10-2008 Reputation monitoring for a company should include: (1) your personal name, (2) company name, (3) product brands, (4) CEO and other execs, (5) media spokesperson name, (6) marketing message, (7) competition, (8) industry, (9) known weaknesses, (10) business partners, (11) clients' news, and (12) intellectual property.
3. The SEO-Social-Media-Sales-Press-News Release, by Rebecca Lieb, ClickZ Experts, 4-25-2008 Press releases are now so commonly used for generating traffic and improving search visibility that they are becoming a new form of spam. The proliferation of this practice is reducing the impact of press releases.
4. Five Steps for Recovering from an Online Reputation Crisis, by Andy Beal, Marketing Pilgrim, 1-15-2008 Offers both a positive and negative example of responding to an online mistake. The offers 5 steps: (1) a response from the top, (2) admit your mistakes and apologize, (3) host the conversation, (4) seek resolution, (5) turn detractors into evangelists. Do these things with sincerity, transparency, and consistency.
5. Google Knol Looks To Take On Wikipedia, by Jeff Muendel, Practical Ecommerce, 1-2-2008 Watch for the launch of Google's Knol service, an author-focused alternative to Wikipedia, and get ready to assert yourself as an authority in your e-commerce niche.
6. The Right Way To Fix Inaccurate Wikipedia Articles, by Durova, Search Engine Land, 8-7-2007 Explains how to fix incorrect Wikipedia entries using the existing infrastructure.
7. Buzz Monitoring: 26 Free Tools You Must Have, by Andy Beal, Marketing Pilgrim, 8-27-2007 Here's an annotated list of 26 buzz monitoring tools to keep track of your company reputation. Includes Moreover, Yahoo News, Digg, Technorati, Google Blog Search, and a host of others.
8. Getting Your Product in the Spotlight, by Michelle Megna, Ecommerce-Guide, 3-28-2007 A small e-tailer's guide to PR, discussing ways to get attention and coverage from magazines, newspapers, radio and TV. In some niches, you can just put up your most interesting products, and coverage will follow. In other cases you have to think outside the box and find clever angles.
9. The Rise of Aggressive Bounce Rates, by Derek Harding, ClickZ Experts, 1-25-2007 E-mail access providers are continuing to tighten their policies and practices for bulk e-mail delivery, and creating more problems for legitimate commercial e-mailers. Lately, it has become much harder to get messages through to lists that are used infrequently, due to aggressive bounce rate monitoring.
10. Make the Most of Your Speaking Engagements With E-Mail, by Karen Gedney, ClickZ Experts, 11-1-2006 You can use e-mail marketing to get more value out of the time you invest in public speaking engagements. Get your audience to opt-in to your list by offering them your presentation slides, arrange meetings at the event through e-mail, list speaking engagements in your newsletter, record your presentation and use it on your website.
11. 13 Essentials for Thought Leadership Marketing, by Larry Chase, Web Digest for Marketers, 9-20-2006 Excellent tips to promote your self: (1) take a stand, (2) tell me something I don't already know, (3) be vertically famous, (4) what does your competition miss? (5) develop your "voice," (6) the power of public speaking, (7) get published, (8) start a newsletter, RSS, and/or blog, (9) get a Greek chorus, (10) talk less, listen more, (11) press the flesh, (12) practice out-of-the-box PR, (13) be focused but don't develop tunnel vision.
12. Have You Been Digitally Dissed?, by William Arruda, MarketingProfs, 10-10-2006 Do you know what Google says about you? You had better find out, and understand the results, because a large percentage of your clients and business partners are Googling you - and the results might have an impact on your profitability.
13. Taking your PR Campaign to the Web: A Menu of Smart Partnering Strategies, by Pam Abrahamsson, SiteReference, 7-14-2006 Compares web-integrated public relations to traditional. Recommends: (1) optimize your news release, (2) make best use of keywords, (3) integrate PR material into your website and vice versa, (4) messaging congruity, (5) paid listing campaign, (6) expanded e-distribution, (7) listen, read, and learn from the Web to drive your PR strategy.
14. Participating in the Conversation, by Pete Lerma, CllickZ Experts, 6-13-2006 Tips for getting promotion through writers and online commentators, by making yourself a useful resource to content creators. Get to know the writers, offer information beyond your products, give topic suggestions, comment on articles and postings.
15. Talk it up, by Mary Wagner, Internet Retailer, 5-1-2006 The web turns up the volume on the consumer voice. Brands and retailers better listen. Discusses user reviews in blogs and forums as the real brand impression customers have. Forums can be outsourced to BazaarVoice.com.
16. How to Attract Traffic to Your Site Using Press Releases, by Larry Chase, Web Digest for Marketers, 3-1-2006 An excellent article which offers 10 tips on attracting traffic through press releases: (1) think content, (2) visualize your audience, (3) optimize your press release for SEO, (4) try new distribution circuits, (5) be quotable, (6) get help, (7) be tough on yourself, (8) move readers to a page on your website where they can read the rest, (9) create news, (10) track your results, (11) edit!
17. Hyped Web Stories Are Irrelevant, by Jakob Nielsen, Alertbox, 4-3-2006 The fads and big deals that get the press coverage are not important for running a workhorse website. To serve your customers, it's far better to emphasize simplicity and quality than to chase buzzwords.
18. More Than a Press Release: Extending Your Online PR Efforts, by Heidi Cohen, ClickZ Experts, 3-30-2006 To get the most out of your online public relations efforts, integrate them with your overall marketing plan. This checklist of techniques for enhancing PR focuses on coordinating PR with marketing, improving PR with online resources, and measuring the results of PR.
19. Give Away Your Research—Win Valuable PR and Marketing Prizes, by Jonathan Kranz, MarketingProfs, 4-11-2006 How to leverage the value of your own research data, by turning it into media stories that attract publicity and establish you as an authority; or by creating premium give-aways such as report, guides and booklets that generate leads.
20. Online Reputation Monitoring Beginners Guide, by Andy Beal, Marketing Pilgrim, 3-7-2006 Explains how to track what others are saying about your company in various blogs and forums.
21. Defensive Branding 101: The Role of Search, by Pete Blackshaw, ClickZ Experts, 3-7-2006 Almost no one uses PPC search advertising to deal with negative brand perceptions. Considering how powerful the Internet is at spreading bad buzz, it makes sense to spend 5 cents a click to direct worried consumers to your FAQ or troubleshooting page.
22. CornerBarPR, , "The sassy source for PR Pros. Information on PR topics, plus paid access to 65,000 media contacts. Funny, helpful.
23. The Rise of Optimized Press Releases, Website Services Magazine, 9-6-2005 With greater frequency, websites that enable companies to post and distribute press releases are appearing in the search engine results pages. Outlines important guidelines to drafting, distributing and measuring the response.
24. Successful PR: It's All About Understanding the Media, by Jerry Fireman, MarketingProfs, 11-29-2005 The key to successful PR (getting the media to cover your products or services) is understanding what the media need from you. Focus on questions such as what kinds of content are useful to each media outlet, how much of their content is written in-house.
25. How Is Information Passed Around the Web?, by Sean Carton, ClickZ Experts, 10-3-2005 A test pitting a PR marketing campaign (using trackable press releases) against a paid search marketing campaign (PPC) found that it was 20% - 50% cheaper to generate traffic with PR. Discussion of how and why PR can be so effective.
26. Article Marketer, , ArticleMarketer.com is an automated article distribution service for writers, marketers and business professionals. We serve a diverse set of clients - from large, well-respected PR firms to small (even home-based) business owners trying to more effectively promote themselves, their products and their services.
27. How to Monitor the Chatter, by Brian Teasley, ClickZ Experts, 4-5-2005 Intelliseek's new BlogPulse search engine is a useful tool for researching public opinion and commentary about any subject addressed in the vast realm of blogs, including your products and services, or those of your competitors. Use the information to improve your marketing.
28. Create (and Measure) Buzz, by Heidi Cohen, ClickZ Experts, 12-23-2004 Three steps to creating effective PR buzz: find a promotional hook, engage prospects with a call to action that gets them to interact with your site, and maximize the effect with related marketing tie-ins.
29. A Customer-Focused Approach to Working With the Media, by Michael Driehorst, MarketingProfs, 1-4-2005 Steps you can take to make it easier for the media and reporters to give you coverage, such as presenting your material in the most usable format, knowing the publications, making in-depth info available online, and responding quickly to inquiries.
30. How to Build Credibility Through Bylined Articles, by Sally Saville Hodge, MarketingProfs, 11-23-2004 Bylined articles demonstrating your (or your company's) expertise are a powerful form of PR, giving you control of the process of building credibility and reputation. This tutorial explains what kinds of articles are effective, and how to get them placed effectively.
31. Telling the Story Every Day at Cisco, by Susan Solomon, ClickZ Experts, 10-27-2004 Network hardware maker Cisco has transformed the 'news' section of its website from a press release archive into a highly-effective public relations tool that has saved the company millions of dollars, and transformed media perceptions of its products.
32. Create Personal PR With E-Mail, by Karen Gedney, ClickZ Experts, 9-22-2004 For consultants and small business operators, e-mail is an excellent way to create your own personal PR campaign to educate your target audience about your ever-evolving capabilities, and attract new business.
33. Online Press Rooms That Perform, by Susan Solomon, ClickZ, 8-25-2004 Online press rooms and virtual press kits are key components of most business websites. This primer explains what you should provide for journalists on your site, and illustrates with a couple of examples that demonstrate best practices.
34. How to Manage Your Corporate Reputation Online, by Fergus Hampton, MarketingProfs, 3-23-2004 Online discussion forums and other consumer generated media (CGM) increasingly determine how your customers and prospects view your business. Manage your reputation and brand better by learning how to monitor and influence online discussion.
35. 9 ways to get more payback from a case study, by Steve Slaunwhite, WordBiz Report, Explains how to use case studies to grow your business -- press releases, mail to prospects and customers, etc. Explains why case studies are effective, outlines how to write a case study -- customer, challenge, journey, discovery, solution, implementation, and results.
36. 2004 Forbes.com and Bitpipe Study: Readership and Usage of White Papers and Case Studies by Corporate and IT Management, Bitpipe, Inc., 4-6-2004 Study by InsightExpress found that 63% of survey participants use white papers or case studies to evaluate technology products and services, 78% pass them on to colleagues, 93% felt that high quality vendor white papers positively influence a company's image.
37. The RIAA Breaks Up the Brand, by Rebecca Lieb, ClickZ Experts, 4-2-2004 Should you get mad at your customers and launch an all-out attack on them, just because you don't think they're playing fair? Probably not, if the experience of the major music labels and their RIAA advocacy group are anything to go by!
38. Press-Release-Writing.com, , Provides tips and e-books on writing press releases. Also provides distribution to journalists and media outlets.
39. Looking for Attention: How to Get Your Product Release Noticed, by Jerry Fireman, MarketingProfs, 8-5-2003 Primer on how to get a product announcement published, online and in print, with solid advice on what information to include in a release, how to write it effectively, who to send it to, and how to follow up.
40. Keeping Tabs on Your Good Name, by Beth Cox, ECommerce-Guide, 5-14-2003 An overview of Google Alert, a free 3rd-party service that allows you to conduct brand monitoring and competitive intelligence through automated daily keyword searches of Google, with results delivered automatically via e-mail.
41. Ad Agencies Slowly Embrace Search Engine Marketing, by Elizabeth Osmeloski, Search Engine Watch, 5-28-2003 Says the world of cost-per-click (CPC) advertising has exploded into a highly effective and measurable form of online advertising that could no longer be ignored by traditional ad agencies.
42. It's Good to Do Good, by Susan Solomon, ClickZ, 4-23-2003 Examples of how your online business can benefit by engaging in positive community outreach, and providing information about good works on your site. Build brand loyalty, attract and retain employees, strengthen community support, and enhance your public image.
43. Pressed for Advertising Cash?, by Bryan Eisenberg, ClickZ, 8-30-2002 Tips on building website traffic and sales on a low budget, by cultivating free media exposure, and developing positive relationships with journalists. It's a long-term strategy, but it can save money.
44. Branding With Passion, by Martin Lindstrom, ClickZ, 7-16-2002 Discussion of cause-related marketing, such as linking a campaign to a charity or non-profit organization. Success depends on establishing a natural fit between your brand and the cause you choose to support.
45. How Online PR Stacks Up, Exec Magazine, 6-1-2002 In addition to selling things online, providing information or making it easier for people to deal with you, suggests using tools to measure effectiveness of your online public relations. Some tools: clipping services, chat rooms, e-based surveys.
46. Creating News Where None Existed, by Diane Hughes, Internet Day, 11-21-2001 Tips for getting better coverage from press releases, by relating them to topics and themes that interest the media: donations and contributions to worthy causes, local or national news stories, and seasonal events.
47. Million Dollar Publicity Strategies, by Paul Hartunian, , Site contains back issues of newsletters from this PR genius. Most not Web related, but adaptable.
48. Benefiting from Fourth Quarter Publicity, by Todd Brabender, InternetDay, 10-3-2001 Take advantage of the media's increased interest in product-focused coverage during October and November to generate media placements on radio, TV and in newspapers and magazines. It will lead to increased sales during the holiday shopping season.
49. E-Tailers Can Learn From Hollywood's Mistakes, by Charlyn Keating Chisholm, E-Commerce Times, 10-4-2001 You can learn effective online marketing techniques from the entertainment industry. Make your site functional, then create a buzz, get people talking about your site, encourage customers to review your product online, work the discussion boards.
50. Think Fast, Be First, by Martin Lindstrom, ClickZ, 9-18-2001 Within 24 hours of the Sept.11 terrorist attack, Amazon had reconfigured its home page to reflect the tragedy and help with relief. The company won appreciation and attention that might otherwise have taken years (and millions of dollars) to establish.