1. Microsoft-Yahoo: The Privacy Issue  by David H. Holtzman, Business Week , 04-08-2008 . The merged consumer databases of the prospective union should have Web surfers demanding what's being done with their personal information, Holtzman observes. What we do will be correlated to what we buy, our searches tracked through to an ad or purchase.
2. Survey: Internet Users Find Ad Targeting "Creepy"  by Helen Leggatt, BizReport , 04-14-2008 . Almost 60% of U.S. adults surveyed by Harris Interactive said they were uncomfortable with websites using information about their browsing habits to determine which ads and content they are served up.
3. Web Sites Are Documenting What You Do Online  by Jennifer LeClaire, CIO Today , 03-10-2008 . The New York Times says the data on your Web behavior is used to serve content and advertisements that fit your preferences. This collecting of consumer privacy data has led nine groups to ask the FTC for a "Do Not Track" list.
4. The Conflict We Face with Online Privacy  by Mark Boslet, CIO Today , 03-12-2008 . Americans are conflicted about Internet privacy. They say they want better protection for their personal data, but often trade away safeguards to connect with friends or find what they are looking for online.
5. 12 Privacy and Security Issues Your Customers Care About  by Stoney deGeyter, Internet Search Engine Database , 02-12-2008 . Establishing trust is paramount to enticing visitors to make that final commitment, whether that be making a purchase, choosing to provide their info, or simply making initial contact with you. deGeyter offers tips on page structure and other issues.
6. Facebook Fallout: Balancing Innovation, Information Use  by Robin Neifield, ClickZ Experts , 12-12-2007 . Facebook alienated many of its users with Beacon, an overly-aggressive approach to targeted advertising that exposed private profile information without explicit permission. A look at some advertising and privacy principles suggested by that experience.
7. Should Web Giants Let Startups Use the Information They Have About You?  by Josh McHugh, Wired Magazine , 12-20-2007 . Discusses examples of "scraping," the act of automatically harvesting information from another site and using the results for sometimes nefarious activities. Rules are still being worked out for unregulated give-and-take of information on the Web.
8. Online Privacy's Call to Arms  by Catherine Holahan, Business Week , 01-08-2000 . Web surfers aren't just mad about online privacy violations, Holahan reports. They're getting even. Consumers are speaking out publicly against companies they say have gone too far in tracking their Web surfing patterns.
9. Facebook A Bigger Thief Than Scoble  by David A. Utter, WebProNews , 01-04-2008 . A social networking site Facebook feature permits members to pull in contact information from web-based email systems at Gmail, Yahoo Mail, and Hotmail. Feature. Utter raises privacy concerns.
10. Amazon Wins Privacy Battle with Feds  by Frederick Lane, CRM Daily , 11-28-2007 . Discusses "the problems that can arise when companies amass enormous amounts of information about large numbers of customers. It can be very vulnerable, and it's important for the courts to keep an eye on what the government is doing."
11. We Don't Need 'Do Not Track'  by Christopher Wolf, Business Week , 11-12-2007 . To protect consumers' privacy in the digital age, we need better adherence to existing guidelines -not a whole new set of regulations, argues Wolf.
12. Privacy Flap Bedevils Facebook  by Erika Morphy, E-Commerce Times , 12-03-2007 . Social profiling site Facebook over-stepped the boundaries its users accept with regard to privacy, by tracking and broadcasting their shopping behavior too aggressively. The backlash has eroded some of the trust that social networking depends on.
13. Facebook Faces Privacy Concerns  by Jay Cline, 1 to 1 , 10-29-2007 . Cline discusses important considerations for companies that want to responsibly engage a younger customer audience or expand into social networking.
14. Privacy for Free Online Calls  by Michal Lev-Ram, CNNMoney , 10-03-2007 . What's more creepily brilliant than ads that follow you around the Web? How about a Skype-like online phone service that listens in on your conversations and serves up ads based on what you say?
15. Privacy and the Bottom Line  by Don Peppers & Martha Rogers, Ph.D., 1 to 1 , 09-13-2007 . People are more likely to make purchases from sites with "good" privacy policies, with study subjects showing a willingness to pay around 60 cents more on a $15 item or about the same as sales tax would be in many states.
16. OpenID: Can It Become Single Sign-On For The Web?  by Andrew Conry-Murray, Information Week , 09-01-2007 . Conry-Murray discusses the pros and cons of OpenID 2.0 as a way to let users create a single identity for signing on to an unlimited number of Web sites and explains how it works.
17. Personalized Search - All's Well or Orwell?  by Scott Buresh, Internet Search Engine Database , 07-26-2007 . When you go to Google and type in a search query, Google stores the data and a profile of your search habits is built up over time. With this information, Google can serve up more relevant search results. Some find it useful, others disturbing.
18. Microsoft: Privacy Champion?  by Aaron Ricadela, Business Week , 07-23-2007 . Amid a backlash from legislators, regulators and consumer advocates, companies from across the tech spectrum have begun taking pains to give Web surfers more control over how information from their online behavior is used.
19. Web Search Engines Get Personal  by Rebecca Morelle, BBC News , 08-08-2007 . The niche search engines are making use of the information that is already out there about us on the web to cross reference details so they can index and build up searchable profiles, Morelle reports. Reviews privacy concerns.
20. Big Business Knows Us Too Well  by David H. Holtzman, Business Week , 06-22-2007 . Holtzman warns that new innovations from Google Maps and iTunes and other large companies are an ever-increasing threat to individual privacy because many of them are in the business of selling information. Cites Apple, Google and AT&T.
21. Keep it Classified: E-mail Encryption for Small Business  by Drew Robb, Small Business Computing , 06-05-2007 . The bulk of transactions processing, negotiation and communication from small business to a larger partner is performed via e-mail, so being ready with an e-mail encryption system will facilitate partnership setups. Robb provides encryption basics.
22. The Cocktail Party Question Has Changed  by Robin Neifield, ClickZ Experts , 02-07-2007 . The question on many Internet users' minds is: can you guys really track my activities online? This article presents several possible answers to the question, all showing that it's important for marketers to disclose their concerns, and enlist the support of consumers in understanding the issue.
23. Privacy Versus Transparency  by Neil Mason, ClickZ Experts , 10-17-2006 . When you use Google Analytics on your site, you give Google permission to use the visitor data it gathers. Google also requires you to reveal this clearly in your privacy statement. A discussion of how to present cookie and data collection policies.
24. Taking Aim at Targeted Advertising  by Catherine Holahan, Business Week , 11-15-2006 . Privacy advocates who say marketers overuse cookies and other technology that tracks users' online behavior are taking their case to Washington, says Holahan.
25. Field Report: Security in the World of Web 2.0  by Debra D'Agostino, CIO Insight , 09-15-2006 . Explains why security problems increase with the new technology advancements in software as a service (Web 2.0).
26. The Death of Privacy  by Jeffrey Rothfeder, CIO Insight , 09-05-2006 . An in-depth study of 64 major online sites, including those of Amazon.com Inc., Citigroup Inc., Staples Inc., and eBay Inc reveals that an alarming number of Web-based operations are sloppy, if not downright negligent, about privacy.
27. Fallout from AOL's Flub  by Catherine Holahan, Business Week , 08-23-2006 . he release of user data cost executives their jobs but is unlikely to prompt big changes in how Internet companies protect information, says Holahan.
28. How Much Is Customer Trust Worth? , CRM Daily , 08-16-2006 . Writes that identity theft, while once thought to be a minor issue, could dry up multichannel contact center sales and dry up e-commerce.
29. Viewpoint: The Privacy Pirates  by David H. Holtzman, Business Week , 07-25-2006 . Holtzman explains why he believes corporate policies on the collection and management of personal data do precious little to protect your privacy.
30. IT Confidential: Adware Vs. Spyware: Who's Making The Money?  by John Soat, Information Week , 06-12-2006 . What's the hottest growth area these days? It's the intersection of Technology, Privacy, and The Law, says Soat. Notes that the distinction between spyware and adware is tricky; one person's automated service is another person's interloper.
31. The Profits in Privacy  by Allan Holmes, CIO Magazine , 03-15-2006 . Contrary to popular belief, Holmes says protecting the privacy of customer data and making a profit are not mutually exclusive goals. Tells of several leading companies who have accomplished both and how they pulled it off.
32. The Price of Online Privacy  by Scott Berinato, CIO Magazine , 03-24-2006 . Berinato says the price is about $49; complains that too many indiscriminate policies require personal data (or money) in exchange for customer service, tells of experience with downloading a mislabeled song.
33. Privacy worries don't keep consumers out of online surveys and promotions , Internet Retailer , 01-30-2006 . Although online consumers are significantly more concerned about sharing personal information, they adopt online promotions at rates almost identical to those of neutral or unconcerned consumers, according to a recent report from Forrester Research.
34. SearchTHIS: Google and Privacy  by Kevin M. Ryan, iMedia Connection , 01-25-2006 . Privacy concerns are top of mind for internet users, and this translates immediately into a search provider's ability to generate revenue with targeted advertising. Ryan discusses the U.S. government's data requests to search providers.
35. Targeting, Search & Privacy Concerns  by Alan Chapell, iMedia Connection , 12-19-2005 . Chapell reports that privacy issues are beginning to smolder as search engines begin to employ behavioral targeting techniques, says privacy is increasingly becoming part of your brand.
36. Email: Don't Walk the Privacy Line  by G. Simms Jenkins, iMedia Connection , 09-19-2005 . Simms Jenkins shares 10 things that will make sure your privacy policy keeps you out of hot water. Notes that many companies fail to even touch on email marketing privacy issues despite the fact that they all use email as a major customer channel.
37. Study Indicates Consumers Want Personalization  by Jack M. Germain, CRM Daily , 08-16-2005 . Reports survey results that consumers are wary of identification-theft threats from over-personalized Web sites.
38. Secret CIO: Privacy Smart And Customer Stupid  by Herbert W. Lovelace, Information Week , 07-04-2005 . Describes a frustrating experience in trying to clear up a misappropriated e-mail address, where a company's privacy policies prohibited the release of vital information.
39. No Place to Hide  by Michael Fitzgerald, CMO Magazine , 07-01-2005 . Reviews the lessons marketers should learn from major companies reporting data theft, noting that wary consumers are increasingly reluctant to share personal information with marketers.
40. Three Ways To Prepare For The IT Impact Of New Privacy Laws  by Dave Stampley, Information Week , 05-02-2005 . Many U.S. companies almost certainly face new regulation over consumer privacy. Stampley offers 3 steps: 1) plan for the obvious, 2) decide what the law requires, 3) find the data.
41. What Does Your iPod Know About You?  by Dr. Larry Ponemon, Darwin Magazine , 02-22-2005 . A survey shows that most of us aren't that concerned about the ability of our beloved MP3 players to track our preferences. But Dr. Ponemon says maybe we should be.
42. New Browsers, Same Unwanted Ads  by Joanna Glasner, Wired , 03-01-2005 . Reports that now that millions have taken the advice and changed browsers, more spyware and adware writers are also making the switch.
43. Privacy Is The Best Policy  by George V. Hulme, Information Week , 02-28-2005 . Discusses privacy of consumer data, e-health records and e-mails with worms that sometimes pose as a tell-us-or-else message from the Federal Bureau of Investigation.
44. Does Your Privacy Policy Mean Anything?  by Brian Teasley, ClickZ Experts , 01-11-2005 . Your published privacy policy assures customers that their personal data won't ever be used, shared, or abused, and makes a useful marketing tool. But you must be diligent to ensure that you (and your employees) actually adhere to the policy.
45. Riding The California Privacy Wave  by Allan Holmes, CIO Magazine , 01-15-2005 . Warns that all kinds of business processes, including how websites can collect personal data and the management of databases that store personal information on customers, are affected by California's privacy laws.
46. Study Indicates Problems With Responsiveness And Privacy On Travel Sites  by Jim Nash, Information Week , 02-04-2005 . Reports study showing that airline, hotel and travel companies performed best when focusing on customer needs online, but did worst in responsiveness to visitor inquiries.
47. Pizza and Privacy  by Alan Chapell, iMedia Connection , 08-05-2004 . If you're collecting, processing or otherwise utilizing data online, Chapell says one of the best ways to allay privacy concerns is to provide consumers with notice and choice.
48. We Must Beat Spyware  by Roger Thompson, eWeek , 08-09-2004 . As a major threat to the effective functioning of the Internet, Thompson says spyware, including adware, must be confronted by both industry and the government.
49. A Piece of the PII  by Alan Chappell, iMedia Connection , 06-16-2004 . Reviews privacy concerns and discusses how marketers are using Personally Identifiable Information (PII). Cautions that while there are significant rewards to adding PII to the marketing mix, there are also equally significant risks.
50. Interception of E-Mail Raises Questions  by Mark Jewell, BizReport , 07-01-2004 . In an online eavesdropping case with potentially profound implications, a federal appeals court ruled it was acceptable for a company that offered e-mail service to surreptitiously track its subscribers' messages.

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