Search Engine Techniques, Items 1 to 50

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If you're new to search engine optimization, why don't you read my brief e-book Dr. Wilson's Plain-Spoken Guide to Search Engine Optimization. The price is certainly right. I use and recommend WebPosition search engine positioning software. Why don't you download a free test version? Read my review. You'll find Pay-Per-Click Search Engine Techniques and Linking Strategies in other sections.

"Search Engine Techniques" includes 1444 items
This page contains items 1 to 50

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1. Search, That Was Mighty Sociable, by Mike Grehan, ClickZ, 8-25-2008 Discusses signals search engines use to improve relevancy to the users. Sees social media as a new way that search engines are gathering such signals about sites.
2. The Big Three Webmaster Tools Roundup, by Virginia Nussey, SEO Newsletter (Bruce Clay LLC), 8-15-2008 Describes the various tools available for webmasters at the major search engine: Google Webmaster Tools, Yahoo! Site Explorer, and Life Search Webmaster Tools. Discusses diagnostic tools; site performance, link, and statistic gathering tools; and submission tools.
3. The Trick to Making Large Scale SEO Work, by Lee Odden, Chief Marketer, 8-5-2008 To empower SEO in large companies (1) stress ongoing education of clients, (2) energize advocates, (3) market results, (4) be available, and (5) prepare enterprise communications.
4. Flash is Still Too Flashy for Competitive SEO, by Ross Dunn, StepForth Placement Services, 7-24-2008 Though Adobe has given code to Google and Yahoo that allow them to index content and links written in Flash, it is still difficult for all Flash sites to compete in SEO positions with HTML sites.
5. Study Finds Net Search Becoming Far More Prevalent, by Anick Jesdanun, CIO Today, 8-8-2008 Firing off queries to search engines seems to be replacing a different kind of Internet starting point that people used to favor: making rounds of checks on previously visited, bookmarked sites, according to Pew research.
6. AdSense Optimization Techniques, by Dario Borghino, Internet Search Engine Database, 9-8-2008 There is a lot of money to be made from AdSense ads, provided that you know how to draw and retain a large amount of visitors to your website, says Borgino. Discusses issues such as color schemes and finding the right location.
7. Opening Search to Semantic Upstarts, by Kate Greene, Technology Review, 9-8-2008 Yahoo's Build Your Own Search Service (BOSS) allows programmers to make use of Yahoo's index of the Web--billions of pages that are continually updated--thereby removing perhaps the biggest barrier to search innovation.
8. Start Taking Search Seriously, by Dave Pasternack, iMedia Connection, 9-10-2008 Paid search is a proven winner, yet some marketers don't take advantage of its full potential, says Pasternack. Discusses why you need to put SEM at the heart of your marketing strategy.
9. Targeting Search Engine Rankings, , Merchants know how to rank high in paid search results. But the power of popular informational sites means they have to adjust their goals when it comes to natural search rankings. The feature article suggests ways to rank higher.
10. Flash and SEO: Like Oil and Water, by Scott Buresh, Medium Blue, While Google and Yahoo can index content better in Flash only sites, they still can't compete with sites built in HTAML. Concerns include: unchanging URLs no matter what the page, thus stopping deep linking and lack of Flash support on mobile devices.
11. Flash and SEO: Like Oil and Water, by Scott Buresh, Internet Search Engine Database, 8-18-2008 While there have been recent moves from Google and Yahoo! To try to index the content from combined Flash/SEO sites, those moves have not yet, translated into SEO results or success (at least when compared to html sites), writes Buresh.
12. A Simple & Effective Keyword Strategy, by Karon Thackston, Internet Search Engine Database, 8-4-2008 Thackston offers some example of keyword strategies. Home page: broad keywords; category page: specific keywords, product descriptions: long-tail keywords.
13. The Beginning of the End? Or the End of the Beginning?, by Kevin Ryan, Search Engine Watch, 8-20-2008 Search engines will continue to experiment with extracting revenue from clicks driven to or by a search function, says Ryan. Predicts more testing and platform changes.
14. The 10 Most Innovative Web Search Engines, by Jim Rapoza, eWeek, 8-14-2008 From the early days of the Web to today, search engines have greatly influenced the direction of the Web and the Internet, says Rapoza. Link to slide show.
15. Bruce's Guide to Appropriate Use of Flash, by Bruce Clay, SEO Newsletter (Bruce Clay LLC), 7-9-2008 While Flash can engage, even entertain site visitors, it still is difficult to get high search rankings. Problems result from inability of SEs to "see" Flash as the end user does. Deep linking isn't possible and as yet Flash can't compete with HTML for rankings. However, a 'tactical' use of Flash makes good sense.
16. How To Do A Google Reinclusion Reconsideration Request, by Barry Schwartz, Search Engine Land, 7-3-2008 How do you get back in Google if your site isn't being included? (1) Check in Google Webmaster tools for any crawl errors. (2) Look in Message Center for notifications of any site issues. (3) Review Webmaster Guidelines and fix any issues. (4) Submit a "Reconsideration Request" in Webmaster Tools.
17. Experimental Proof. Google Can Index Links in Flash!, by Gary Moyle, Guava, 7-3-2008 Is Google really indexing links in Flash movies? Yes, according to an experiment conducted by the author. What's more, no new software is required to get this result. Question: could a site now hide invisible links within a Flash movie for 'flash bombing' ?
18. The Right Time To SEO Your Web Site, by Julie Batten, ClickZ, 7-21-2008 When should you search engine optimize your website for organic search? When a site is redesigned, SEO should help with (1) online goal setting, content map/architecture development, (3) wireframe development, (4) content/copy decks, and (5) web development.
19. Search Engines Preferred For Product Research, by Jordan McCollum, Searchnewz, 6-25-2008 Search engines are still the preferred method for conducting product/service research according to Opinion Research Corporation, with 83% saying online product evaluations and reviews had at least some level of influence on their purchasing decisions.
20. SEO Site Review: JoesJeans.com, by Lisa Barone, SEO Newsletter (Bruce Clay LLC), 6-30-2008 Review and recommendations of a retail site written in flash, with no H1 tags, and undifferentiated meta tags. They recommend: (1) create a static version of the Jeans silo, (2) create site content to engage and attract users, (3) provide adequate content for SEO, and (4) encourage engines to spider your site.
21. Methods and Implementation of Redirects, by Virginia Nussey, SEO Newsletter (Bruce Clay LLC), 6-30-2008 Discusses types of redirects: 301, 302, JavaScript, and meta refresh. Explains how to implement 301 redirects on Apache and IIS servers.
22. Mark Nunney's 12 Most Common SEO Mistakes, by Rachelle Money, Wordtracker, 6-26-2008 Some common SEO mistakes are: (1) missing the big picture, (2) not having an appropriate strategy, (3) trusting an SEO company too much, (4) website inflexibility, (5) not coordinating SEO with editorial, sales, and marketing departments, (6) not monitoring results, (7) poor content management systems, (8) letting techies control the website, (9) not doing SEO now, (10) poor site structure and navigation, (11) neglect of the homepage, (12) over-relying on your homepage.
23. B2C Lead Report. Good News For SEOs and Email Marketers., by Sean Maguire, Marketing Pilgrim, 6-25-2008 According to a new study from the UK-based eConsultancy and Clash-Media, search engine optimization (SEO) and e-mail marketing are the two best for your marketing dollar.
24. Why Sculpting PageRank Is Not For Everyone, by Roderick Ioerger |, Marketing Pilgrim, 6-5-2008 Review of article by Adam Audette on problems with "sculpting PageRank," that is, using nofollow tags to direct as much link value as possible to their most important pages. Audette argues that PR is nebulous to begin with, that sculpting PR is a distraction from more valuable tasks, may create a negative user experience, may mask larger site architecture issues.
25. Searching for SEO: How to Find the Right Partner, by Stuart Larkins, Chief Marketer, 6-3-2008 How do you find a search engine optimization firm? The author suggests asking questions such as: What is your SEO methodology? Level of experience? Who will manage my account? How often? What tools will they use? How often will they report to me? And other helpful questions.
26. SEO Is Not Free, by P.J. Fusco, ClickZ Experts, 6-4-2008 Many businesses and marketers have the mistaken impression that organic search optimization is free. You will only succeed with SEO when you recognize the true costs and effort required for effective optimization, and devote the necessary resources.
27. 10 Fundamental Tips To Improve Your SEO, by Jim Newsome, Search Engine Land, 5-19-2008 The basics of optimizing your website for search engine results, from keyword research and sitemaps, to writing search-friendly content and tracking results.
28. How To Solve Communication And Differentiation Problems, by Mona Elesseily, Search Engine Land, 5-19-2008 Improve your paid search results by creating landing pages that differentiate you from your competitors, and provide enough information to visitors so that they will take action.
29. Shopping Search Engines: Six To Consider, by Bill Hartzer, Practical Ecommerce, 5-7-2008 E-commerce sites should go beyond the big-3 search engines in their search marketing efforts, and consider getting listed on one or more of the major shopping search sites: brief explanations of NexTag, Shopzilla, PriceGrabber, Shopping.com, Yahoo! Shopping, and MSN Shopping.
30. Beware The Duplicate Content Curse, by David A. Utter, WebProNews, 5-28-2008 Duplicate content presents an issue for webmasters: search engines like Google will punish sites for it. But what if that content is merely a cached copy held for reference? Warns: don't stick cached content in a directory you want Google to index.
31. Use Social Networks to Boost Search Results, by Richard Banfield, iMedia Connection, 6-4-2008 Banfield offers a 4-step strategy for constructing a social network seeding campaign. To get people to link to your brand site without you even having to ask, start with engaging, original content.
32. Searchers Demand Top 10 Rankings, by Rene LeMerle, Searchnewz, 5-30-2008 LeMerle reports study suggesting that internet users are getting more impatient, with 68% of users making their choice from the top 10.
33. Navigational, Branded Search & Domain Names, by Mike Banks Valentine, Searchnewz, 6-2-2008 Some web sites see as much as 90% of their search referrals come from their company name and they think they are doing well at search engines when less than 10% of their traffic comes from search engines, Valentine warns.
34. New Technique for Optimizing Flash Sites for Search and Usability, by Lamees Abourahma, Marketing Pilgrim, 5-30-2008 Flash sites have been hard to optimize for search engines. This author makes some technical recommendations. Instead of bundling the entire website as an object using a SCRIPT tag, he recommends using a NOSCRIPT tag, creating an essentially an alternate HTML version of the site. This is similar to using the NOFRAME tag for optimizing frame-based sites.
35. How to Research Keywords, by Judy Exley, Marketing Pilgrim, 5-30-2008 An excellent, step-by-step article explaining how to do keyword research for SEO.
36. A Bulletproof SEO Strategy for Real Estate Professionals, by Joe Hall, Marketing Pilgrim, 5-29-2008 75% to 80% US homebuyers now find their new home on the Internet, thus SEO is vital in this industry. He describes an SEO strategy beginning with keyword research, then real estate blogs, link building with emphasis on real estate specific sites.
37. 5 Steps (minutes) to Assessing your Client through their Web Site, by Lydia Mazorol, Marketing Pilgrim, 5-28-2008 How do you quickly assess a potential client's web marketing needs? The author recommends five tools: (1) PageRank on the Google toolbar, (2) the "site: command" to see how extensive the site is, (3) SEODigger.com for the keywords that rank for this site, (4) Archive.org to see the age of the domain and when changes were made, and (5) View Page Source to check on metatags, H1, and a quick coding check.
38. Google Double or Indented Listings, by Andy Beard, AndyBeard.eu, 5-21-2008 Andy Beard explains how he gets a second indented Google listing easily: (1) Get one page indexed and ranking. (2) Write a second post linking to the first (which will also then trackback to the second page). (3) Use the same primary keyword in both posts . Includes an embedded video on this topic from Andy Jenkins of Stompernet.
39. Google’s Radically Transparent (Almost) About Its Search Algorithm, by Andy Beal, Marketing Pilgrim, 5-21-2008 Snippets of an Official Google Blog post that highlights changes to the Google algorithm. PageRank, in particular, is still being used but has seen significant changes, with 450 improvements in 2007 -- 9 per week on average.
40. Chaos Theory in Search Engine Optimization, by Devon Peterson, SEO Newsletter (Bruce Clay LLC), 5-15-2008 Chaos theory holds that small initial actions (butterfly wings flapping) can cause profound changes in a system. Tweaking your page can affect rankings below you. So consult an SEO analyst and monitor results of your changes.
41. Is SEO a dying industry?, by Greg Howlett, Marketing Pilgrim, 5-8-2008 Agrees that SEO's future is doomed, since search engines are getting too smart and have a different agenda than marketers. They want to give the top listings to the best companies. So work on building your brand rather than SEO as a long-term strategy.
42. How to Optimize for Google - Part 3 of 3, by Scott Van Achte, StepForth Placement Services, 4-23-2008 In this third in a series, the author discusses the effect on Google rankings of redirects, non-WWW redirects, HTTP headers, homepage URL, XML sitemap, robot.txt file, potential blockages, duplicate content, regular updates, site age, load time, server up time, Google Local, and W3C compliant code.
43. How to Optimize for Google - Part 2 of 3, by Scott Van Achte, StepForth Placement Services, 4-21-2008 Discusses linking that can strongly affect Google rankings: reciprocal links, paid links, articles, press releases, forum posts, guest books, blog comments, link farms and bad neighborhoods, and DMOZ, Yahoo, and other directories. Concludes with an overview of Google Webmaster Tools.
44. How to Optimize for Google - Part 1 of 3, by Scott Van Achte, StepForth Placement Services, 4-17-2008 A discussion of on-page design for SEO for Google -- such as title tags, meta tags, word density, body text and keyword placement, synonyms, keywords in the domain name, heading tags, link anchor text, keywords in filenames, alt text, inline links, site navigation, and URL structure.
45. Keyword: $500. Organic Search: Priceless, by Kevin Zimmerman, 1 to 1, 5-1-2008 Discusses why, as with most things Internet-related, search engine marketing (SEM) is ever-changing - and recommends that marketers be ready for anything.
46. What is Robots.txt?, by Robert Niles, Online Journaism Review, 5-9-2008 Niles discusses how you can use robots.txt, a plain-text file that a Web publisher should put in the root directory of their website, to improve your website's search engine optimization effort.
47. How to Get Your Site into Google News, by Robert Niles, Online Journalism Review, 5-8-2008 Explains how Google makes the decision to include a website in Google News, and what else news publishers can do to improve their websites' performance in the view of Google's robot army.
48. Search engines react differently to search optimization techniques, Internet Retailer, 4-3-2008 A study from Convario found that Google is more sensitive as Yahoo and MSN on technical issues (tags and web page addresses), and more sensitive to link strategy, but less sensitive to content issues than Yahoo and MSN.
49. Is Organic Search Enough?, by Kevin Lee, ClickZ Experts, 4-4-2008 Once you are getting good organic search traffic, it is tempting to stop paying for traffic through PPC. This may be a very bad idea, as you can prove to yourself through testing.
50. Content Optimization: Keyword Effectiveness Indicators, by P.J. Fusco, ClickZ Experts, 4-9-2008 How to use Keyword Tracker and Keyword Discovery to mine for data that goes beyond keyword lists, focusing on their differing analysis of the keyword effectiveness indicator (KEI) rating.