Web
Marketing Today (Free Edition)
Why Search Rankings Won't Be the Prime SEO Metric - Bruce Clay (6:54)
Bruce Clay predicts that search rankings will soon not be the prime Search Engine Optimization (SEO) metric. Three factors are converging to bring this about: (1) behavioral search, based on a user's normal 'neighborhood' or 'community,' (2) intent-based search, and (3) universal search.
Oct 7, 2008 - 1:05:41 PM
Design / Usability
Continuous Incremental Improvement for Your Web Business - Jim Sterne & Bryan Eisenberg (7:30)
Internet marketing experts Jim Sterne and Bryan Eisenberg join Dr. Ralph Wilson to discuss how small to medium businesses (SMEs) can develop a culture of continuous incremental improvement, the mantra of the Total Quality Management (TQM) movement.
Sep 30, 2008 - 6:54:36 PM
SEO
How Do I Get Visitors to My Site? Part 1. Traffic from Search Engines
In this first in a series of 4 articles on getting visitors to your site, Dr. Wilson explains simply how search engine optimization (SEO) works. Stage 1, webpage optimization and Stage 2, getting links to your website.
Sep 30, 2008 - 2:35:30 PM
Web Analytics
Goals in Google Analytics: Why Do They Matter?
Robbin Steif walks you through Google Analytics goals. She defines the term, explains how goals are used, explains the relationship of a goal to a sales funnel, describes the benefits of setting up goals, and outlines how to create a goal.
Sep 23, 2008 - 8:51:18 PM
SEO
Creating Content Silos to Increase Keyword Ranking of Larger Sites with Bruce Clay. Part 2 (8:55)
In Part of this interview on siloing, Bruce Clay explains the three steps in developing content silos on a larger site: (1) Establish keyword-centric themes for your site, (2) identify a landing page for each theme, (3) link to the themed landing pages, and (4) don't pass PageRank to pages outside the theme and thus dilute 'link juice.' Use 'nofollow' tags to restrict passing PageRank.
Sep 23, 2008 - 11:13:13 AM
New Media
The Marketing Value of Blogs with Amanda Wattlington (5:13)
Blogs are not just for links, says Amanda Wattlington in this video interview, they have earned their place at the table as a full-fledged marketing strategy. They allow customers to interact with the brand and see it in a more informal light. She gives important elements in a blog plan.
Sep 16, 2008 - 11:28:32 PM
SEO
SEO Tools that Will Help You Succeed. Part 1
Ross Dunn candidly describes his favorite search engine optimization (SEO) tools to monitor rankings, do keyword research, and provide a website check-up. Tools include: Google Webmaster Tools, Google Insights for Search, Google AdWords Keyword Tool, Trellian Keyword Discovery, SEObook Back Link Analyzer, and OptiLink.
Sep 16, 2008 - 10:38:43 PM
Conversion / Testing
Uncovering Site Problems for Landing Page Optimization. Part 1
Sep 9, 2008 - 4:14:41 PM
SEO
Creating Content Silos to Increase Keyword Ranking of Larger Sites with Bruce Clay. Part 1 (4:45)
Large sites tend to have so many topics that they aren't considered a subject matter expert on anything. In Part 1 of this video interview, Bruce Clay explains the concept of content siloing and the benefits of this technique to increase keyword PageRank for 3- to 4-keyphrases on larger sites.
Sep 9, 2008 - 11:22:59 AM
Design / Usability
Redesign Your Site for Today's Wider Screens
Sep 2, 2008 - 8:00:01 PM
ISSN 1094-8112 | Monday, October 6, 2008 |
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| Published since November 1995, Web Marketing Today is the largest circulation Internet marketing e-mail newsletter in continuous publication. We publish a free version to 108,000+ confirmed opt-in subscribers to help them stay abreast of Internet Marketing developments. Backissues of both WMT and our Doctor Ebiz column abound with high quality information. Web Marketing Today Premium is our paid, in-depth publication. | Our goal is to help business people learn how to market their products and services more effectively by means of a website. While we will learn from large corporations, we focus on marketing strategies which can be accomplished with the limited budgets typical of small to medium-size businesses. |
Some of our most recent articles...
SEOWhy Search Rankings Won't Be the Prime SEO Metric - Bruce Clay (6:54)
Bruce Clay predicts that search rankings will soon not be the prime Search Engine Optimization (SEO) metric. Three factors are converging to bring this about: (1) behavioral search, based on a user's normal 'neighborhood' or 'community,' (2) intent-based search, and (3) universal search. Oct 7, 2008 - 1:05:41 PM
Design / Usability
Continuous Incremental Improvement for Your Web Business - Jim Sterne & Bryan Eisenberg (7:30)
Internet marketing experts Jim Sterne and Bryan Eisenberg join Dr. Ralph Wilson to discuss how small to medium businesses (SMEs) can develop a culture of continuous incremental improvement, the mantra of the Total Quality Management (TQM) movement. Sep 30, 2008 - 6:54:36 PM
SEO
How Do I Get Visitors to My Site? Part 1. Traffic from Search Engines
In this first in a series of 4 articles on getting visitors to your site, Dr. Wilson explains simply how search engine optimization (SEO) works. Stage 1, webpage optimization and Stage 2, getting links to your website.
Sep 30, 2008 - 2:35:30 PM
Web Analytics
Goals in Google Analytics: Why Do They Matter?
Robbin Steif walks you through Google Analytics goals. She defines the term, explains how goals are used, explains the relationship of a goal to a sales funnel, describes the benefits of setting up goals, and outlines how to create a goal.
Sep 23, 2008 - 8:51:18 PM
SEO
Creating Content Silos to Increase Keyword Ranking of Larger Sites with Bruce Clay. Part 2 (8:55)
In Part of this interview on siloing, Bruce Clay explains the three steps in developing content silos on a larger site: (1) Establish keyword-centric themes for your site, (2) identify a landing page for each theme, (3) link to the themed landing pages, and (4) don't pass PageRank to pages outside the theme and thus dilute 'link juice.' Use 'nofollow' tags to restrict passing PageRank.Sep 23, 2008 - 11:13:13 AM
New Media
The Marketing Value of Blogs with Amanda Wattlington (5:13)
Blogs are not just for links, says Amanda Wattlington in this video interview, they have earned their place at the table as a full-fledged marketing strategy. They allow customers to interact with the brand and see it in a more informal light. She gives important elements in a blog plan.Sep 16, 2008 - 11:28:32 PM
SEO
SEO Tools that Will Help You Succeed. Part 1
Ross Dunn candidly describes his favorite search engine optimization (SEO) tools to monitor rankings, do keyword research, and provide a website check-up. Tools include: Google Webmaster Tools, Google Insights for Search, Google AdWords Keyword Tool, Trellian Keyword Discovery, SEObook Back Link Analyzer, and OptiLink.
Sep 16, 2008 - 10:38:43 PM
Conversion / Testing
Uncovering Site Problems for Landing Page Optimization. Part 1
In the first of a two-part series, Tim Ash explains how to identify problems with your landing pages. In this article he discusses what you can learn from Web analytics, on-site search, and usability testing so that you can begin meaningful landing page optimization.
Sep 9, 2008 - 4:14:41 PM
SEO
Creating Content Silos to Increase Keyword Ranking of Larger Sites with Bruce Clay. Part 1 (4:45)
Large sites tend to have so many topics that they aren't considered a subject matter expert on anything. In Part 1 of this video interview, Bruce Clay explains the concept of content siloing and the benefits of this technique to increase keyword PageRank for 3- to 4-keyphrases on larger sites. Sep 9, 2008 - 11:22:59 AM
Design / Usability
Redesign Your Site for Today's Wider Screens
It's time to redesign your site for a wider webpage, since most Internet users have a screen resolution of 1024 x 768 or higher. Todd Follansbee explains the potential problems and the strong benefits of a wider webpage size.
Sep 2, 2008 - 8:00:01 PM
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