ISSN 1094-8112

Web Marketing Today

Wednesday, May 23, 2012

Some of our most recent articles...

Ads and Affiliates
PPC Basics, Part 9: Dayparting
Dayparting, or ad scheduling, is the process of scheduling pay-per-click advertising campaigns to display ads at specific hours of the day or days of the week. It’s a common practice in traditional marketing.  For example, a television advertiser might show its ads during prime time, but not at other times of the day. May 21, 2012

Design / Usability
Continuous Website Improvement Through Conversion Optimization
Optimizing your website for maximum conversions is not a quick process, says conversion expert Keith Hagen in this video interview. He suggests you start with the 'low hanging fruit,' areas where you can make a big difference fast, then move to the more difficult areas. May 21, 2012

Global Marketing
Content Marketing Requires a Point of View
Of all the diet gurus, what factors really determine who you’ll read, follow, and buy from?  It’s likely not performance or documented results or scientific evidence. Almost all major, well-known diets can claim those three factors. But fad diets — with none of those factors — oftentimes manage to attract just as many adherents.  In those cases, it isn’t a matter of results. It’s likely a matter of users selecting an expert’s advocated position that matches their own inclinations.
May 21, 2012

SEO
Getting Your Fair (Impression) Share on Google
If you've been running a pay-per-click advertising campaign for a while, you have probably achieved a level of performance that is providing a profitable return on ad spend — "ROAS."  The next step to getting the most from PPC advertising is maximizing the percentage of time in which your ads are showing for relevant, converting search queries. May 15, 2012

Conversion / Testing
3 Must-Test Areas for Lead-Generation Websites
Lead generation sites are different than ecommerce sites. They usually sell services rather than products. The services are typically “considered purchases,” involving more research than most consumer products. And the buying-shopping-consideration cycle of a prospect is often far longer than typical ecommerce products. May 15, 2012

Design / Usability
How to Make Your Site More Customer Friendly
A user-friendly website can increase conversions, such as newsletter signups, service quotes, or product sales.  However, the process of making a website more usable is non-intuitive. It often involves fully understands what a consumer sees.
May 15, 2012

E-Mail Marketing
4 Triggered Emails for Business Websites
Triggered emails are a powerful tool to get and retain consumer interest.  In this article, email professional Carolyn Nye explains the use and strategy of triggered emails.
May 8, 2012

Paid Search
How to Generate Phone Calls from Pay-per-click Ads
In this interview, Joseph Kerschbaum, a search-engine-marketing expert, explains how phone ads work, those Google AdWords' ads that display phone numbers and allow customers to click to call. May 8, 2012

Design / Usability
The Best $39 You Could Spend to Improve Conversion
In this article, skilled copywriter Jeff Sexton explains how to get user feedback so you can optimize your website — all for a very low cost. He explains how to employ UserTesting.com to move your online marketing forward.
May 1, 2012

Paid Search
Why Goal Setting Is Essential for PPC Success - with Melissa Mackey (2:55)
Often you'll have three or four things you want an ad to accomplish in a pay-per-click advertising campaign. But to ensure your Google AdWords' campaign is successful, you need to be clear about what your goal is. In this brief video, PPC expert Melissa Mackey explains why goal setting so important. May 1, 2012