ISSN 1094-8112

Web Marketing Today

Friday, November 20, 2009

Some of our most recent articles...

Web Analytics
How Bounce Rate Can Help You Pinpoint Site Problems
Web analytics expert Robbin Steif explains how the metric "bounce rate" can help you figure out how to improve a poorly-performing site. She defines the term, explains why bounce rates matter, gives rules of thumb for good and bad bounce rates, and explains how the bounce rate can pinpoint problems. Nov 24, 2009

Linking Strategies
How to Get Top Ranking for Your Distributed Articles - Shari Thurow (7:39)
In this video interview search marketing expert Shari Thurow explains how to write articles and distribute them on the Web, while still retaining the top search position for the article. Techniques include backlinking requirements, timing, cross linking to your own articles, as well as a bio page that links to all your articles. Nov 24, 2009

SEO
How Flickr Can Help Your Local Business Get More Traffic
In this article social media specialist Emilia Doerr explains how Flicker photo-sharing site can help your local business. Since Google now shows images as part of its 'universal search' results, your images can help you get targeted traffic to your site. Ms. Doerr explains the steps to take advantage of this approach. Nov 17, 2009

Social Media
Business Blogging as Part of Your Content Strategy - Amanda Watlington (5:26)
In this video interview, social media specialist Amanda Watlington explains that having an integrated and well-thought out content strategy is at the base of a good business blog. She offers tips on how to make a business blog more effective. Nov 17, 2009

Paid Search
12 Ways to Improve PPC Landing Page Conversion Rates
Paid search expert Christine Churchill offers insights that can help your PPC landing pages more persuasive, more focused, more complete -- and tested. Putting these tips in practice is likely to raise your conversion rates and increase your profits. Nov 10, 2009

E-Commerce
How to Improve Your Product Pages. Part 2 - Bryan Eisenberg (7:15)
In part 2 of this video interview, Bryan Eisenberg offers a number of tips that can help you improve your e-commerce product pages. He makes suggestions in the areas of product page headlines and titles, product images, product options, product descriptions, and proofs to convince the shopper to buy now. Nov 10, 2009

Miscellaneous
Congratulations from Around the World
Words of congratulation on this 15th year of Web Marketing Today have come from around the world. Here are just a few of these generous comments. It's gratifying to see how WMT has touched people's lives. Nov 10, 2009

Miscellaneous
15th Anniversary Celebration of Web Marketing Today
Web Marketing Today is celebrating its 15th Anniversary, November 9th. As part of the celebration we're giving away lots of gifts to new subscribers as well as long-time subscribers. Come take a look at what we've got for you. Nov 9, 2009

Design / Usability
How to Choose Effective Website Photos and Images. Part 1
In part 1 a series of articles, web design expert Sandra Niehaus explains four guidelines to help you select the best photos and images for your site. The article is richly illustrated to help you evaluate a great picture as you look at it and understand how to crop it appropriately. In addition, she offers four places to obtain excellent stock images. Nov 3, 2009

SEO
How to Use Free Keyword Tools - Christine Churchill (8:29)
In this video interview search marketing expert explains the value of both free and fee-based keyword tools. These tools help you find the search terms that are actually being used by people to find things on the web so you can optimize your online marketing. She focuses on the capabilities of Google Keyword Tool, Google Insights for Search, and Google Sets. Nov 3, 2009