ISSN 1094-8112 |
Tuesday, February 9, 2010 |
Some of our most recent articles...
Design / Usability
Home Page Best Practices for Local BusinessesIn this article, local marketing specialist Lorrie Thomas offers tips to make your homepage more effective. She discusses the importance of clarity, identifying your niche, employing professional website design, and clear calls to action. Feb 9, 2010
SEO
Do-It-Yourself Search Engine Optimization (SEO), part 2, with Stephan Spencer (3:02)In part 2 of this video interview, SEO specialist Stephan Spencer outlines the basics of search engine optimization (SEO) for the do-it-yourselfer. In this brief section he explains how to optimize site architecture.
Feb 9, 2010Paid Search
Tips On Using the Google Content Network for PPC AdsIn this article, Paid Search expert Christine Churchill explains how Google's 'Content Network' differs from ads on search results pages. The Content Network ads found on a variety of websites have their own guidelines for success -- and since they're less expensive than search results ads, they can prove quite profitable for the savvy businessperson. Feb 2, 2010
SEO
Do-It-Yourself Search Engine Optimization (SEO), part 1, with Stephan Spencer (7:53)In this video interview, SEO specialist Stephan Spencer outlines the basics of search engine optimization (SEO) for the do-it-yourselfer. In part 1, he covers both keyword research and content optimization. Feb 2, 2010
Linking Strategies
E-Mail + Social Bookmarking = Instant RankingsIn this article Dr. Wilson explains how to get rapid links to a newly launched website by marrying e-mail marketing with social bookmarking. The technique itself is easy, but it assumes the hard work of building a strong e-mail list. Jan 26, 2010
SEO
Understanding Searcher Intent with Shari Thurow (5:19)In this video interview, SEO expert Shari Thurow explains how you can discern user intent from the search terms they use, and from that help them get where they're trying to go on your site. Search keywords can be classified as transactional, navigational, or informational.
Jan 25, 2010SEO
YouTube Basics for SEOIn this article, SEO expert Wil Reynolds explains how to get maximum search engine optimization value out of your YouTube videos. He explains how to include your link in the description, how to take action on what you learn YouTube Insight analytics, and how this relates to universal search. Jan 19, 2010
Linking Strategies
Integrating Linkbuilding with the Rest of Your Business (7:23)In this video interview, SEO expert Eric Enge discusses linkbuilding techniques, and the importance of integrating an ongoing linkbuilding effort into the rest of a business's marketing campaigns. He also offers a new twist on article marketing that can net some great links.
Jan 18, 2010Social Media
5 Ways Facebook Can Build Your Local BusinessLocal marketing expert Lorrie Thomas describes five ways that local businesses can use Facebook to (1) build awareness, (2) distribute information, (3) create community, (4) offer customer service, and (5) boost sales. Jan 12, 2010
SEO
SEO Challenges for 2010 with Amanda Watlington (9:37)In this video interview, organic SEO marketing expert Amanda Watlington outlines three challenges to search engine optimization for 2010: (1) ranking affected by page loading speed, (2) growing importance of localization, and (3) the effect of personalization. Jan 12, 2010
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