ISSN 1094-8112

Web Marketing Today

Saturday, February 11, 2012

Some of our most recent articles...

E-Commerce
Convenient Return Policies Increase Sales
If you're selling products online, you're likely to sell more if you have a customer-friendly return policy. In this article, conversion expert Todd Follansbee looks at studies of consumer behavior and offers 16 tips to improve your return policy -- and its visibility on your site. Feb 7, 2012

Paid Search
How to Write the Very Best PPC Ad - with Joseph Kerschbaum (5:32)
In this video interview, paid search expert Joseph Kerschbaum offers several tips that will help you write an effective PPC text ad. He explains how to write a relevant ad and then how to test 2 or 3 variations to get the most effective ad that will raise your Quality Score, increase click-throughs, and reduce the cost per click. Feb 7, 2012

Helpful Resources
Recent Internet Marketing Articles for 7 Feb, 2012, Annotated Links
Here are several articles that will add to your Internet marketing knowledge. Feb 7, 2012

Paid Search
PPC Basics: Part 7. Quality Score
This article in a series on PPC advertising features paid search expert Melissa Mackey, who explains what Quality Score is, why it dramatically affects the cost and placement of your ads, and steps you can take to improve low Quality Scores. Jan 31, 2012

Social Media
How to Have a Small Business Presence on Facebook - with Krista Neher (5:32)
In this video interview, social media expert Krista Neher offers some tips for small business fan pages on Facebook, where businesses want to get in front of 800 million Facebook users. She sees Facebook as better at increasing loyalty of existing customers than gaining new customers. Jan 31, 2012

Helpful Resources
Recent Internet Marketing Articles for 31 Jan, 2012, Annotated Links
This week we see a number of articles on Google's new "Search Plus Your World," which promises to change search significantly as Google+ cranks up. Jan 31, 2012

E-Commerce
Online Retailers Must Add Value to the Customer - or Die
In this brief article, e-commerce expert Rob Snell explains and online store essential -- differentiate from thousands of competitors by adding value to your customers. Rob explains how this keeps the merchant from getting cut out of the supply chain and gives examples of ways a store can add value. Jan 24, 2012

Design / Usability
How to Hire an Information Architect to Plan Your Website - with Shari Thurow (8:40)
If you're redesigning your website, says SEO expert Shari Thurow, you'll need an information architecture to create and test a blueprint for your website, to make it meet the needs of your customers. Thurow offers several tips to be able to identify who you're looking for - and who you're not! Jan 24, 2012

Helpful Resources
Recent Internet Marketing Articles for 24 Jan, 2012, Annotated Links
Here are some helpful articles to learn from this week. Jan 24, 2012

Paid Search
How to Grow Your Keyword List through Keyword Farming
In this article, search marketing expert Christine Churchill outlines an excellent method to find appropriate keywords for a PPC campaign. It involves running a short, inexpensive campaign first to find the best keywords (and find negative keywords), before you enter a major campaign designed to get sales. She explains the advantages of this approach over relying on Google Analytics and keyword research tools to develop a keyword list. Jan 17, 2012