ISSN 1094-8112

Web Marketing Today

Saturday, March 13, 2010

Some of our most recent articles...

Design / Usability
There is no final draft when you write a webpage
We like to be finished. But web writing expert Nick Usborne explains that your 'final' webpage is still subject to change -- something to be aware of as your site changes. Mar 9, 2010

Social Media
How to Manage the Conversation in Social Media - Dave Evans (6:11)
In this video interview, social media expert Dave Evans explains how online businesses can benefit from and interact with the conversation in the social web that relate to their product or service -- or businesses like theirs. Mar 9, 2010

Design / Usability
The Human Face. How to Choose Effective Website Photos and Images, Part 3
This article on dealing with the human face concludes a series on how to select images for websites. The article is thoroughly illustrated with solutions for common problems you may encounter. Mar 2, 2010

Paid Search
Use Keyword Research Everywhere! with Christine Churchill (2:06)
Search marketing expert Christine Churchill reminds us to use the keywords discovered in keyword research all our media -- in blog posts, video titles, press releases, and article titles and headings. Mar 2, 2010

Local Marketing
The Rise of Local SEO and the Death of the Yellow Pages
In this article, local SEO expert Dev Basu observes that more and more people search for local products and services on the Web rather than in Yellow pages. In this first article in a series, Basu introduces the basics of local search and offers some steps to get started. Feb 23, 2010

SEO
How to Develop a Content Strategy for Your Business with Rebecca Lieb (5:38)
In this video interview, Internet marketing expert Rebecca Lieb discusses how a small business can develop a strategy to use online media such as blogs, Facebook, Twitter, YouTube, and Flicker at very low cost. Feb 23, 2010

SEO
How to Avoid the 3 Top SEO Time Wasters
There are lots of ways to waste your time in Search Engine Optimization (SEO), according to SEO expert Wil Reynolds. He explains why he avoids (1) reading SEO rants, (2) following the "new big thing," and (3) seductive tools such as PageRank, Digg, Alexa, and Compete. Rather he points to important areas to focus on -- local search and product search -- with helpful insights on each. Feb 16, 2010

Web Analytics
How to Turn Your Analytics into a Money-Making Machine, Bryan Eisenberg (8:00)
In this video interview, conversion expert Bryan Eisenberg offers three tips that can help your online business improve its bottom line. He recommends that you (1) create a prioritized to-do list regularly, (2) segment your analytics data, and (3) always be testing to improve results. Feb 16, 2010

Design / Usability
Home Page Best Practices for Local Businesses
In this article, local marketing specialist Lorrie Thomas offers tips to make your homepage more effective. She discusses the importance of clarity, identifying your niche, employing professional website design, and clear calls to action. Feb 9, 2010

SEO
Do-It-Yourself Search Engine Optimization (SEO), part 2, with Stephan Spencer (3:02)
In part 2 of this video interview, SEO specialist Stephan Spencer outlines the basics of search engine optimization (SEO) for the do-it-yourselfer. In this brief section he explains how to optimize site architecture. Feb 9, 2010