Web Marketing Today Back Issues 1995-2003


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Back Issues 1995-2003

Issue 131, Dec 3, 2003 How to Comply with the CAN-SPAM Act of 2003 How Readers Rate Spam Filters	Issue 130, Nov 5, 2003 How to Increase E-Mail Deliverability Google Search Engine Dominance
Issue 129, Oct 1, 2003 A Case for Publishing via RSS Feed and E-Mail How to Set Up an RSS Feed to Syndicate Your Headlines Links to RSS Articles and Resources	Issue 128, Sept 3, 2003 How to Use Pop-Up Windows Effectively and Responsibly Resources about Pop-Up Windows Articles on Pop-Up Windows
Issue 127, August 6, 2003 Google AdSense -- Advertising Revenue for the Rest of Us Review: Super Affiliate Tracker	Issue 126, July 9, 2003 12 Website Design Decisions Your Business or Organization Will Need to Make Correctly (or you'll have to do it all over within a year) Reusing Web Content without Getting Penalized Pointing Domains and Search Engine Penalties
Issue 125, June 4, 2003 Updated: Web Marketing Checklist: 29 Ways to Promote Your Website Web Seminar survey and information	Issue 124, May 7, 2003 Survey of E-Mail Format Preferences and Programs Summary of E-Mail Client Programs
Issue 123, April 2, 2003 Eric Ward: Linking Strategies that Improve Traffic to Your Site 46 Resources and Articles on Linking Strategies Security Patches Needed for Forms-to Email-Programs	Issue 122, March 5, 2003 How to Price Your E-Book How to Develop a Marketing Plan to Sell Your E-Book Key Internet Resources for E-Book Authors and Marketers
Issue 121, February 5, 2003 7 Ways You Can Use E-Books to Build Your Business How to Decide which Format(s) Is Best for Your E-Book Ken Evoy and Neil Tarvin on E-Book PDF Page Formatting Feedback on "Avoiding Spam Filters" Article	Issue 120, January 7, 2003 Review: Habeas Sender Warranted Email Review: Cloudmark SpamNet How to Protect Your E-Mail Address from Spambots How to Make URLs Clickable by AOL Subscribers
Issue 119, December 3, 2002 Anti-Spam Approaches -- the Good, the Bad, and the Ugly 20 Ways Opt-in E-Mailers Can Outsmart Spam Filters. Part 1 Words and Phrases that Trigger Some Spam Filters	Issue 118, November 5, 2002 How to Promote Your Website by Writing Free Articles 10 Top Sources Where You Can Submit Free Articles and Find Free Content Pros and Cons of Accepting Free Articles for Your Own E-Mail Newsletter
Issue 117, October 9, 2002 Affiliate Commission Hijacking Alert Review: Article Manager 1.23	Issue 116, September 10, 2002 Why I'm Moving to Double Opt-in Subscription Confirmation Review: AutoResponse Plus 3.1
Issue 115, August 5, 2002 Introducing NetAssisted Biz Review: Topica Email Publisher Review: Page Publisher	Issue 114, June 18, 2002 Review: ProAutoResponder Survey of E-Mail Marketing Programs
Issue 113, June 4, 2002 The Web Marketing Checklist: 29 Ways to Promote Your Website	Issue 112, May 7, 2002 Two Pay-Per-Click (PPC) Strategies for Overture.com Book Brief: Net Words, by Nick Usborne
Issue 111, April 11, 2002 Developing an Effective Marketing Mix, with an Italian example, and Comparison: E-Mail Listservers Yahoo! Groups and Topica	Issue 110, March 12, 2002 Don't Ever Apologize for Your Small Business! Review: Mailloop 5.0
Issue 109, February 12, 2002 Comparison Chart of Popular Small Business Desktop E-Mail List Handling Programs Review: Gammadyne Mailer 16.5	Issue 108, January 14, 2002 Introduction to E-Mail List Handling (Listserver) Software Using Listservers to Drive E-Mail Discussions
Issue 107, December 1, 2001 Step 10. Provide Excellent Service to Your Customers Some Customer Service Resources Product Review: Position Pro	Issue 106, November 7, 2001 The Importance of the "Offer" in E-Mail Marketing Writing Grabber E-Mail Subject Lines and Headlines
Issue 105, October 23, 2001 Should You Work with a List Broker or a List Manager? How I Keep Up with the Deluge of E-Mail Sample Boilerplate Responses to Common E-Mail Requests	Issue 104, October 1, 2001 10 Ways to Keep Your E-mail Marketing Effort From Bombing Why Use Opt-In Lists If Spam Is So Cheap? Penetrating the Hotmail Disappearing Links Mystery
Issue 103, September 11, 2001 The 10 Crucial Elements of an Opt-in E-mail Campaign Defining the Opt-in E-Mail Players E-Mail Marketing Resources	Issue 102, August 8, 2001 Shoestring Product Fulfillment Strategies Select a Low-Cost Way to Store Your Products Select a Low-Cost Way to Ship Your Product Digital Delivery System Options How to Select a Fulfillment House
Issue 101, July 9, 2001 Shoestring Payment Transactions Systems Introduction to Internet Money Transfer Comparison of Low Cost Money Transfer Systems Review of PayPal	Issue 100, June 1, 2001 Shoestring Marketing Strategies Search Engine and Directory Registration Search Engine Optimization E-Mail Marketing to Your House List Paid Advertising
Issue 99, May 1, 2001 Build the Trust Necessary for Website Success Review: Streetwise Direct Marketing Review: Learning Web Design	Issue 98, April 1, 2001 Alleviating Advertising Anorexia Significant New Books on Essential Biz Tactics and Net Auction Sales Review: Poor Richard's Guide to E-Mail Publishing Niches Can Compete Alongside the Big Boys
Issue 97, March 1, 2001 Starting an E-Business on a Shoestring. Step 5. Obtain Professional Website Design HTML E-Mail Capability of E-Mail Client Programs. HTML E-Mail Text Font Readability Study.	Issue 96, February 1, 2001 Starting a E-Business on a Shoestring: Step 4. Assess Your Needs and Resources Review: E-Mail Marketing
Issue 95, January 15, 2001 How to Achieve Dot-Success in an Era of Dot-Bust How to Find Advertisers for Your E-Zine and Website E-Commerce E-Book Online Merchants Can't Do Without	Issue 94, December 5, 2000 Naming Your Internet Business Naming Resources for Your Online Business
Issue 93, November 14, 2000 Step 2: Devise an Adequate Revenue Plan October Web Marketing Links	Issue 92, November 7, 2000 Starting an E-Business on a Shoestring Step 1. Define a Unique E-Business Niche Review: MetaMend.com Automated Site Promotion
Issue 91, October 9, 2000 How to Select a Domain Name Vendor Comparing Vastly Different Appraisals of a Single Domain Name Web Marketing Links for September	Issue 90, September 12, 2000 What Is a Domain Name Worth? The Inexact Art of Domain Name Appraisal Sidebar: Appraisal Valuation Guides on the Web Buying and Selling in Domain Name Auctions
Issue 89, September 1, 2000 How to Select a Domain Name for Your Company Why You Should Buy Extra Domain Names Domain Name Resources	Issue 88, August 31, 2000 Navigation Systems for Business Websites Hot August Links
Issue 87, July 31, 2000 Review: Streetwise Relationship Marketing on the Internet July Links to Web marketing articles and resources	Issue 86, July 17, 2000 Designing Banner Ads Like a Pro Tools and Resource for Designing Banner Ads
Issue 85, July 1, 2000 Using Banner Ads to Promote Your Website How to Purchase Banner Ad Space Banner Ad Resources	Issue 84, June 30, 2000 Formatting Dual Text and HTML Newsletters Web Marketing Articles and Resources, June 2000
Issue 83, June 12, 2000 The Eight Essential Types of Internet Promotion Developing an Effective Internet Promotional Mix Outsourcing Website Promotion Book Brief: 101 Ways to Promote Your Web Site Book Review: The 11 Immutable Laws of Internet Branding	Issue 82, June 1, 2000 Distribution Decisions: Inventory vs. Drop-Shipping vs. Fulfillment House Sidebar: How Retail Differs from Wholesale and B2C Differs from B2B Distribution Chain Strategies in the Internet Age Selecting Shipping Services Review: Differentiate or Die
Issue 80, May 9, 2000 P4: Pricing Strategy as Part of Your Internet Marketing Plan Web Examples of Deliberate Pricing Strategies Review: Make Your Price Sell!	Issue 79, May 1, 2000 Positioning Your Company in the Consumer's Mind The 4 Ps of Marketing Adapted to Your Internet Marketing Plan P1 -- Product Strategy
Issue 77, April 11, 2000 How to Segment Your Internet Customers Differentiating Your Company's Products and Services	Issue 76, April 1, 2000 Preparing a Customer Profile for Your Internet Marketing Plan Determining Customer Lifetime Value for Your Internet Marketing Plan Knowing Your Customers Online Demographic Resources Web Commerce Today -- an E-Commerce Winner
Issue 74, March 13, 2000 Doing a SWOT Analysis for Your Internet Marketing Plan Conducting an Industry Analysis for Your Internet Marketing Plan Analyzing the Competition in Your Internet Marketing Plan Ways to Increase Your E-Mail Newsletter Subscribership Syndicate Doctor Ebiz for Your Own Website	Issue 73, March 1, 2000 Core Competencies Undergird Your Online Competitive Advantage Just Who Are You Anyway? Developing a USP Clarifying Goals for Your E-Business
Issue 71, February 8, 2000 Viral Marketing Techniques the Typical Business Website Can Deploy Now Comparing Viral Marketing Strategies to the Six Principles Review: Recommend-It E-Mail to the Editor on Viral Marketing Doctor Ebiz	Issue 70, February 1, 2000 The Six Simple Principles of Viral Marketing Resources and Articles on Viral Marketing Odds 'n' Ends -- Our site in Business Week, January 31, 2000! and conferences coming up
Issue 68, January 12, 2000 Product Review: Lyris E-Mail Listserver Where Lyris Fits in the Listserver Food Chain E-Mail Listserver and Newsletter Resources E-Mail to the Editor -- HTML E-Mail and Long Domain Names The Millennium Edge	Issue 67, January 1, 2000 A Marketer's Peek at HTML E-Mail Newsletters A Simple Way to Format HTML E-Mail Newsletters HTML E-Mail Resources E-Mail to the Editor on Long Domain Names The Millenium Edge
Issue 66, December 13, 1999 Dot.Com Countdown: 7 Steps to E-Business Launch Review: Customers.com, by Patricia B. Seybold Are Long Domain Names a Big Deal?	Issue 65, December 1, 1999 Unmasking the Dreaded Traffic Logfile Golden Marketing Intelligence Mined from Traffic Logs Other Articles, Reviews, and Resources on Traffic Log Analysis E-Mail to the Editor Odds 'n' Ends
Issue 64, November 10, 1999 HitBox.com -- The Lazy Marketer's Traffic Analyzer 7 Keys to Developing an Effective E-Survey	Issue 63, November 1, 1999 What Good is Insight about Your Visitors? 8 Ways to Learn about Your Site Visitors Web Survey Resources Previous Articles on Related Subject
Issue 62, October 12, 1999 6 Principles for Selecting Affiliate Programs for Your Site Affiliate Program Resources E-Mail to the Editor: Regarding the www before the domain name, Amazon Shoppers, and ISSN numbers HTML E-Mail Edition of Web Marketing Today How to Use a Great Search Tool	Issue 61, October 1, 1999 How Does an Affiliate Program Work? Affiliates Desperately Need a Business Plan Finding a Webpage with an Obsolete URL
Issue 60, September 1, 1999 8 Steps to Developing Ad Revenue from Your Site Ins and Outs of Displaying Banner Ads Review: Central Ad 4.0 Banner Serving Program Review: WebAdverts 2.02 Banner Serving Program Pros and Cons of Banner Networks and Exchanges Resources on Developing Ad Revenue	Issue 59, August 1, 1999 Relationship E-Mail Marketing vs. Spam How to Capture Visitor E-Mail Addresses Forms-to-E-Mail Programs E-Mail Marketing Programs E-Mail Marketing Resources Review: The Insider Secrets to Marketing Your Business on the Internet, by Corey Rudl Review: Permission Marketing by Seth Godin
Issue 58, July 1, 1999 Building Communities that Promote Your Business Review of Free Mailing Lists Programs: eGroups, OneList, Topica, and ListBot Free Mailing List Feature Comparison Review: Ultimate Bulletin Board Links to Resources: Business Use of Chat and Online Communities New Features at WilsonWeb.com	Issue 57, June 1, 1999 The Web Marketing Checklist: 26 Ways to Promote Your Site Stimulate Repeat Traffic with Bookmarks Should You Computer-Translate Your Website? The "Ideal" E-Mail Newsletter Width Review: Make Your Site Sell
Issue 56, May 1, 1999 Make Your Website Purposes Crystal Clear How to Select a Good Domain Name or Two Optimizing for Search Engines in Other Languages Join Our New Affiliate Program	Issue 55, April 1, 1999 The Five Mutable Laws of Web Marketing Cultural Clues: Tips to Tailor Your Business to Internet Culture Understanding the Opportunities for Doing Business on the Web
Issue 54, March 1, 1999 Gateway Pages and How to Make Them Review: WebPosition Gold 1.0 Outsourcing Search Engine Positioning How to Get Listed in Yahoo Don't Obsess over Search Engine Positioning Search Engine Marketing Resources	Issue 53, February 1, 1999 Using Print Display Ads to Point to Your Online Brochure Marrying Traditional Advertising to Online Sales HTML E-Mail Newsletters
Issue 52, January 1, 1999 Multiple Streams of Revenue for Your Website The Birth of the Euro and its Impact on E-Commerce Rview: Business-to-Business Internet Marketing Review: Using the Web to Compete in a Global Marketplace	Issue 51, December 1, 1998 The Five Circles of Relationship Marketing on the Web Perseverance: the Web Marketer's Greatest Asset The Top Seven Free E-zines For Growing Your Business Review: StrikingItRich.com Review: World Wide Web Marketing (Second Edition) Review: Web Commerce
Issue 50, November 1, 1998 How to Advertise Your Site on a Slim Budget Sidebar: Made-to-Order Banners The E-Commerce Train -- Toot-Toot! Seven Basic Principles about Doing Business on the Web Web Marketing Today Turns Three in This Month	Issue 49, October 1, 1998 How to Get Higher in the Search Engines Search Engine Resources Review: Web by Design: The Complete Guide
Issue 48, September 1, 1998 The Lights Are On. Is Anybody Home? 8 Confidence Builders to Grow Your Online Business Multi-Language Web Marketing Success Review: Revnet MailKing 1.3.5 Review: 101 Successful Businesses You Can Start on the Internet	Issue 47, August 1, 1998 Navigation Systems for Business Websites Sidebar: Server Side Includes (SSIs) and Navigation Systems Review: Information Architecture for the World Wide Web Review: WebDeveloper.com Guide to Search Engines Generating Sales Leads with an Online Contest
Issue 46, July 1, 1998 Collecting and Using Data from Your Website Visitors How to Get Customer Data AND Newsletter Subscriptions Taking Privacy Seriously Review: Larry Chase's Essential Business Tactics for the Net Affordable Classified Ads in Web Marketing Today	Issue 45, June 1, 1998 How to Develop an E-Mail Newsletter Sidebar: Mailing List Software Advertise in our Newsletters or on Our Site Email Marketing: Flash in the Pan or Replacement Technology? Odds 'n' Ends The Emperor's New Clothes
Issue 44, May 1, 1998 An Encouraging Word from the Editor The FAQ Answer to 80% of E-Mail Overload Review: Internet World Guide to One-to-One Web Marketing Review: Net Results: Web Marketing That Works	Issue 43, April 1, 1998 Adding Value: The Key to Securing Links to Your Site Are Affiliate Programs for You? CPM Advertising vs. Revenue Sharing: How To Survive and Prosper Our Site Made Web Pages That Suck Review: Janal, Online Marketing Handbook
Issue 42, March 1, 1998 Promoting Your Business with Classified Ads Sending Merged E-Mail Using Office 97 Important Book: Opening Digital Markets	Issue 41, February 1, 1998 Seven Debilitating Diseases of Business Websites (and their cures) Using trace route to find slow nodes on the Internet Review: WebTrends Log Analyzer 4.0
Issue 40, January 1, 1998 Book Brief: Guerrilla Marketing Online How to Write a Compelling Web Page Title Web Marketing Info Center Make-Over The Globalization of the Internet	Issue 39, December 1, 1997 The Web Marketing Checklist: 23 Ways to Promote Your Site Web Marketing Today Links changes Review: Increase Your Web Traffic in a Weekend Review: Measuring the Impact of Your Web Site
Issue 38, November 1, 1997 Second Anniversary Issue Generating Revenue through Banner Ads on Your Website Announcing Web Marketing Today Links	Issue 37, October 1, 1997 Using E-Mail with Your Company's Domain Name Electronic Commerce Is Exploding Book Review: Zeff & Aronson, Advertising on the Internet
Issue 36, September 1, 1997 Developing Sales Leads from Your Web Site Web Commerce Today Targets Direct Online Sales	Issue 35, July 29, 1997 Get Yourself a Yellow Tie: Differentiating Your Business from Competitors on the Web
Issue 34, June 25, 1997 Increasing Visitor Flow to a Sluggish Website How Valuable Is a Mall to the Merchant? WilsonWeb 1997 Retail Commerce Awards for Excellence WilsonWeb Retail Commerce Center	Issue 33, May 29, 1997 Making People Want to Buy in Your Retail Webstore Article Reprint Policies Introducing the WilsonWeb(TM) Retail Commerce Center
Issue 32, April 23, 1997 E-Mail and Web Marketing Sidebar: Forms-to-Email CGI Programs Book Notes: Webonomics by Evan I. Schwartz Customs Issues with Global Shipping, by Paul Byrne	Issue 31, April 1, 1997 4 Elements of a Web Marketing Philosophy
Issue 30, March 6, 1997 11 Reasons Not to Have a Web Site Web Marketing Today No-Host Dinner, March 13th	Issue 29, February 17, 1997 Save Money with Customer Support on the Web Legal Audits of Web Sites by Michael Overly
Issue 28, January 27, 1997 Building Customer Confidence on the Web	Issue 27, January 6, 1997 How to Choose a Web Hosting Service (ISP) for your Business Web Pages Accounting and Electronic Commerce, by James D. Snell
Issue 26, December 12, 1996 Web Marketing Where Content Is King Merry Christmas, Tracy	Issue 25, November 25, 1996 Redesigning a Low Performing Web Site Protecting Your Business Information from Web Theft Book Notes: Vassos, Strategic Internet Marketing
Issue 24, November 4, 1996 Analyzing Your Web Site Traffic	Issue 23, October 14, 1996 12 Elements in Planning Your Business Web Site Book Notes: Bruce Judson, NetMarketing
Issue 22, September 22, 1996 Going Global with Your Business Sidebar: Resources for Global Marketers on the Web Making WMT Work for Everyone	Issue 21, September 7, 1996 What Web Merchants Should Know about Transaction Security Sidebar: Public Key Cryptography
Issue 20, August 25, 1996 Our 10,000 Celebration Web Interactivity and Customer Focus Announcing the new Web Marketing Café	Issue 19, August 10, 1996 Billboard or Branch Office? How to Apply Direct Response Methods to Get Results from Your Web Site, by Al Bredenberg Presentation: Getting the Most from Your Web Site Investment, Chicago, September 20, 1996
Issue 18, July 27, 1996 Selling Products Directly on the Web	Issue 17, July 13, 1996 Marketing via E-Mail Newsletters and Mailing Lists Sidebar: Mailing List Software Announcing the Web Marketing Forum Frequently Asked Questions about Wilson Internet Services
Issue 16, June 22, 1996 Using Banner Ads to Promote Your Web Site Involvement Devices in Web Marketing, by Charles J. Duff	Issue 15, June 10, 1996 Should You Outsource Your Web Pages or Do Them Yourself? Web Tales: Part 6--Our First Two Weeks in Webdom
Issue 14, May 25, 1996 Is Your Product a Good Candidate for Web Success? Web Tales: Part 5--Opening Day	Issue 13, May 11, 1996 The Link Site Marketing Strategy Gleanings from Spring Internet World 96 in San Jose Web Tales. Part IV: The Medium Delivers the Message
Issue 12, April 27, 1996 Niche Marketing on the Web How Many On-Line? Web Tales. Part III: Content Issues	Issue 11, April 15, 1996 Give Something Away, Sell Something Web Tales. Part II: Contracting for Web Pages at a Distance
Issue 10, April 1, 1996 Can Small Office, Home Office (SOHO) Entrepreneurs Really Compete with Big Corporations on the Web? Web Tales: Part I -- To Be or Not to Be on the Web	Issue 9, March 19, 1996 Outgrowing a Simple Order Form, or How to Know Whether You Need a Shopping Cart Program? Should You Locate Your Store in a Mall?
Issue 8, March 5, 1996 Multiple Doors of Entry	Issue 7, February 21, 1996 Why in the World Should Anyone Come to Your Web Site? A Small Business Model, by Hank Heath
Issue 6, February 8, 1996 What's the Purpose of Your Web Site? Does Your Company Need Its Own Web Server Computer?	Issue 5, January 22, 1996 The Marketing Potential of Web Site Forms The Aroma of Rich Coffee
Issue 4, January 3, 1996 Does Your Business Need a Custom Domain Name? Case Study in Web Marketing: Sierra Digital Communications, Inc.	Issue 3, December 4, 1995 How to Shop For a Local Internet Service Provider to Host Your Organization's Web Pages
Issue 2, November 20, 1995 How to Attract Visitors to Your Web Site	Issue 1, November 3, 1995 "How Much Can You Get On A Web Page?" "8 Ways To Get Results From Your Web Site" Book Review of Guerrilla Marketing Online, by Jay Conrad Levinson and Charles Rubin

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