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Web Marketing Today
Back Issues 1995-2003

Note: All articles since Dec 2003 can be found by category using the links to the left of this page. Or search by keyword using the box below:

Issue 131, Dec 3, 2003
  • How to Comply with the CAN-SPAM Act of 2003
  • How Readers Rate Spam Filters
Issue 130, Nov 5, 2003
  • How to Increase E-Mail Deliverability
  • Google Search Engine Dominance
Issue 129, Oct 1, 2003
  • A Case for Publishing via RSS Feed and E-Mail
  • How to Set Up an RSS Feed to Syndicate Your Headlines
  • Links to RSS Articles and Resources
Issue 128, Sept 3, 2003
  • How to Use Pop-Up Windows Effectively and Responsibly
  • Resources about Pop-Up Windows
  • Articles on Pop-Up Windows
Issue 127, August 6, 2003
  • Google AdSense -- Advertising Revenue for the Rest of Us
  • Review: Super Affiliate Tracker
Issue 126, July 9, 2003
  • 12 Website Design Decisions Your Business or Organization Will Need to Make Correctly (or you'll have to do it all over within a year)
  • Reusing Web Content without Getting Penalized
  • Pointing Domains and Search Engine Penalties
Issue 125, June 4, 2003
  • Updated: Web Marketing Checklist: 29 Ways to Promote Your Website
  • Web Seminar survey and information
Issue 124, May 7, 2003
  • Survey of E-Mail Format Preferences and Programs
  • Summary of E-Mail Client Programs
Issue 123, April 2, 2003
  • Eric Ward: Linking Strategies that Improve Traffic to Your Site
  • 46 Resources and Articles on Linking Strategies
  • Security Patches Needed for Forms-to Email-Programs
Issue 122, March 5, 2003
  • How to Price Your E-Book
  • How to Develop a Marketing Plan to Sell Your E-Book
  • Key Internet Resources for E-Book Authors and Marketers
Issue 121, February 5, 2003
  • 7 Ways You Can Use E-Books to Build Your Business
  • How to Decide which Format(s) Is Best for Your E-Book
  • Ken Evoy and Neil Tarvin on E-Book PDF Page Formatting
  • Feedback on "Avoiding Spam Filters" Article
Issue 120, January 7, 2003
  • Review: Habeas Sender Warranted Email
  • Review: Cloudmark SpamNet
  • How to Protect Your E-Mail Address from Spambots
  • How to Make URLs Clickable by AOL Subscribers
Issue 119, December 3, 2002
  • Anti-Spam Approaches -- the Good, the Bad, and the Ugly
  • 20 Ways Opt-in E-Mailers Can Outsmart Spam Filters. Part 1
  • Words and Phrases that Trigger Some Spam Filters
Issue 118, November 5, 2002
  • How to Promote Your Website by Writing Free Articles
  • 10 Top Sources Where You Can Submit Free Articles and Find Free Content
  • Pros and Cons of Accepting Free Articles for Your Own E-Mail Newsletter
Issue 117, October 9, 2002
  • Affiliate Commission Hijacking Alert
  • Review: Article Manager 1.23
Issue 116, September 10, 2002
  • Why I'm Moving to Double Opt-in Subscription Confirmation
  • Review: AutoResponse Plus 3.1
Issue 115, August 5, 2002
  • Introducing NetAssisted Biz
  • Review: Topica Email Publisher
  • Review: Page Publisher
Issue 114, June 18, 2002
  • Review: ProAutoResponder
  • Survey of E-Mail Marketing Programs
Issue 113, June 4, 2002
  • The Web Marketing Checklist: 29 Ways to Promote Your Website
Issue 112, May 7, 2002
  • Two Pay-Per-Click (PPC) Strategies for Overture.com
  • Book Brief: Net Words, by Nick Usborne
Issue 111, April 11, 2002
  • Developing an Effective Marketing Mix, with an Italian example, and
  • Comparison: E-Mail Listservers Yahoo! Groups and Topica
Issue 110, March 12, 2002
  • Don't Ever Apologize for Your Small Business!
  • Review: Mailloop 5.0
Issue 109, February 12, 2002
  • Comparison Chart of Popular Small Business Desktop E-Mail List Handling Programs
  • Review: Gammadyne Mailer 16.5
Issue 108, January 14, 2002
  • Introduction to E-Mail List Handling (Listserver) Software
  • Using Listservers to Drive E-Mail Discussions
Issue 107, December 1, 2001
  • Step 10. Provide Excellent Service to Your Customers
  • Some Customer Service Resources
  • Product Review: Position Pro
Issue 106, November 7, 2001
  • The Importance of the "Offer" in E-Mail Marketing
  • Writing Grabber E-Mail Subject Lines and Headlines
Issue 105, October 23, 2001
  • Should You Work with a List Broker or a List Manager?
  • How I Keep Up with the Deluge of E-Mail
  • Sample Boilerplate Responses to Common E-Mail Requests
Issue 104, October 1, 2001
  • 10 Ways to Keep Your E-mail Marketing Effort From Bombing
  • Why Use Opt-In Lists If Spam Is So Cheap?
  • Penetrating the Hotmail Disappearing Links Mystery
Issue 103, September 11, 2001
  • The 10 Crucial Elements of an Opt-in E-mail Campaign
  • Defining the Opt-in E-Mail Players
  • E-Mail Marketing Resources
Issue 102, August 8, 2001
Shoestring Product Fulfillment Strategies
  • Select a Low-Cost Way to Store Your Products
  • Select a Low-Cost Way to Ship Your Product
  • Digital Delivery System Options
  • How to Select a Fulfillment House
Issue 101, July 9, 2001
Shoestring Payment Transactions Systems
  • Introduction to Internet Money Transfer
  • Comparison of Low Cost Money Transfer Systems
  • Review of PayPal
Issue 100, June 1, 2001
Shoestring Marketing Strategies
  • Search Engine and Directory Registration
  • Search Engine Optimization
  • E-Mail Marketing to Your House List
  • Paid Advertising
Issue 99, May 1, 2001
  • Build the Trust Necessary for Website Success
  • Review: Streetwise Direct Marketing
  • Review: Learning Web Design
Issue 98, April 1, 2001
  • Alleviating Advertising Anorexia
  • Significant New Books on Essential Biz Tactics and Net Auction Sales
  • Review: Poor Richard's Guide to E-Mail Publishing
  • Niches Can Compete Alongside the Big Boys
Issue 97, March 1, 2001
  • Starting an E-Business on a Shoestring. Step 5. Obtain Professional Website Design
  • HTML E-Mail Capability of E-Mail Client Programs.
  • HTML E-Mail Text Font Readability Study.
Issue 96, February 1, 2001
  • Starting a E-Business on a Shoestring: Step 4. Assess Your Needs and Resources
  • Review: E-Mail Marketing
Issue 95, January 15, 2001
  • How to Achieve Dot-Success in an Era of Dot-Bust
  • How to Find Advertisers for Your E-Zine and Website
  • E-Commerce E-Book Online Merchants Can't Do Without
Issue 94, December 5, 2000
  • Naming Your Internet Business
  • Naming Resources for Your Online Business
Issue 93, November 14, 2000
  • Step 2: Devise an Adequate Revenue Plan
  • October Web Marketing Links
Issue 92, November 7, 2000
  • Starting an E-Business on a Shoestring
  • Step 1. Define a Unique E-Business Niche
  • Review: MetaMend.com Automated Site Promotion
Issue 91, October 9, 2000
  • How to Select a Domain Name Vendor
  • Comparing Vastly Different Appraisals of a Single Domain Name
  • Web Marketing Links for September
Issue 90, September 12, 2000
  • What Is a Domain Name Worth? The Inexact Art of Domain Name Appraisal
  • Sidebar: Appraisal Valuation Guides on the Web
  • Buying and Selling in Domain Name Auctions
Issue 89, September 1, 2000
  • How to Select a Domain Name for Your Company
  • Why You Should Buy Extra Domain Names
  • Domain Name Resources
Issue 88, August 31, 2000
  • Navigation Systems for Business Websites
  • Hot August Links
Issue 87, July 31, 2000
  • Review: Streetwise Relationship Marketing on the Internet
  • July Links to Web marketing articles and resources
Issue 86, July 17, 2000
  • Designing Banner Ads Like a Pro
  • Tools and Resource for Designing Banner Ads
Issue 85, July 1, 2000
  • Using Banner Ads to Promote Your Website
  • How to Purchase Banner Ad Space
  • Banner Ad Resources
Issue 84, June 30, 2000
  • Formatting Dual Text and HTML Newsletters
  • Web Marketing Articles and Resources, June 2000
Issue 83, June 12, 2000
  • The Eight Essential Types of Internet Promotion
  • Developing an Effective Internet Promotional Mix
  • Outsourcing Website Promotion
  • Book Brief: 101 Ways to Promote Your Web Site
  • Book Review: The 11 Immutable Laws of Internet Branding
Issue 82, June 1, 2000
  • Distribution Decisions: Inventory vs. Drop-Shipping vs. Fulfillment House
  • Sidebar: How Retail Differs from Wholesale and B2C Differs from B2B
  • Distribution Chain Strategies in the Internet Age
  • Selecting Shipping Services
  • Review: Differentiate or Die
Issue 80, May 9, 2000
  • P4: Pricing Strategy as Part of Your Internet Marketing Plan
  • Web Examples of Deliberate Pricing Strategies
  • Review: Make Your Price Sell!
Issue 79, May 1, 2000
  • Positioning Your Company in the Consumer's Mind
  • The 4 Ps of Marketing Adapted to Your Internet Marketing Plan
  • P1 -- Product Strategy
Issue 77, April 11, 2000
  • How to Segment Your Internet Customers
  • Differentiating Your Company's Products and Services
Issue 76, April 1, 2000
  • Preparing a Customer Profile for Your Internet Marketing Plan
  • Determining Customer Lifetime Value for Your Internet Marketing Plan
  • Knowing Your Customers
  • Online Demographic Resources
  • Web Commerce Today -- an E-Commerce Winner
Issue 74, March 13, 2000
  • Doing a SWOT Analysis for Your Internet Marketing Plan
  • Conducting an Industry Analysis for Your Internet Marketing Plan
  • Analyzing the Competition in Your Internet Marketing Plan
  • Ways to Increase Your E-Mail Newsletter Subscribership
  • Syndicate Doctor Ebiz for Your Own Website
Issue 73, March 1, 2000
  • Core Competencies Undergird Your Online Competitive Advantage
  • Just Who Are You Anyway? Developing a USP
  • Clarifying Goals for Your E-Business
Issue 71, February 8, 2000
  • Viral Marketing Techniques the Typical Business Website Can Deploy Now
  • Comparing Viral Marketing Strategies to the Six Principles
  • Review: Recommend-It
  • E-Mail to the Editor on Viral Marketing
  • Doctor Ebiz
Issue 70, February 1, 2000
  • The Six Simple Principles of Viral Marketing
  • Resources and Articles on Viral Marketing
  • Odds 'n' Ends -- Our site in Business Week, January 31, 2000! and conferences coming up
Issue 68, January 12, 2000
  • Product Review: Lyris E-Mail Listserver
  • Where Lyris Fits in the Listserver Food Chain
  • E-Mail Listserver and Newsletter Resources
  • E-Mail to the Editor -- HTML E-Mail and Long Domain Names
  • The Millennium Edge
Issue 67, January 1, 2000
  • A Marketer's Peek at HTML E-Mail Newsletters
  • A Simple Way to Format HTML E-Mail Newsletters
  • HTML E-Mail Resources
  • E-Mail to the Editor on Long Domain Names
  • The Millenium Edge
Issue 66, December 13, 1999
  • Dot.Com Countdown: 7 Steps to E-Business Launch
  • Review: Customers.com, by Patricia B. Seybold
  • Are Long Domain Names a Big Deal?
Issue 65, December 1, 1999
  • Unmasking the Dreaded Traffic Logfile
  • Golden Marketing Intelligence Mined from Traffic Logs
  • Other Articles, Reviews, and Resources on Traffic Log Analysis
  • E-Mail to the Editor
  • Odds 'n' Ends
Issue 64, November 10, 1999
  • HitBox.com -- The Lazy Marketer's Traffic Analyzer
  • 7 Keys to Developing an Effective E-Survey
Issue 63, November 1, 1999
  • What Good is Insight about Your Visitors?
  • 8 Ways to Learn about Your Site Visitors
  • Web Survey Resources
  • Previous Articles on Related Subject
Issue 62, October 12, 1999
  • 6 Principles for Selecting Affiliate Programs for Your Site
  • Affiliate Program Resources
  • E-Mail to the Editor: Regarding the www before the domain name, Amazon Shoppers, and ISSN numbers
  • HTML E-Mail Edition of Web Marketing Today
  • How to Use a Great Search Tool
Issue 61, October 1, 1999
  • How Does an Affiliate Program Work?
  • Affiliates Desperately Need a Business Plan
  • Finding a Webpage with an Obsolete URL
Issue 60, September 1, 1999
  • 8 Steps to Developing Ad Revenue from Your Site
  • Ins and Outs of Displaying Banner Ads
  • Review: Central Ad 4.0 Banner Serving Program
  • Review: WebAdverts 2.02 Banner Serving Program
  • Pros and Cons of Banner Networks and Exchanges
  • Resources on Developing Ad Revenue
Issue 59, August 1, 1999
  • Relationship E-Mail Marketing vs. Spam
  • How to Capture Visitor E-Mail Addresses
  • Forms-to-E-Mail Programs
  • E-Mail Marketing Programs
  • E-Mail Marketing Resources
  • Review: The Insider Secrets to Marketing Your Business on the Internet, by Corey Rudl
  • Review: Permission Marketing by Seth Godin
Issue 58, July 1, 1999
  • Building Communities that Promote Your Business
  • Review of Free Mailing Lists Programs: eGroups, OneList, Topica, and ListBot
  • Free Mailing List Feature Comparison
  • Review: Ultimate Bulletin Board
  • Links to Resources: Business Use of Chat and Online Communities
  • New Features at WilsonWeb.com
Issue 57, June 1, 1999
  • The Web Marketing Checklist: 26 Ways to Promote Your Site
  • Stimulate Repeat Traffic with Bookmarks
  • Should You Computer-Translate Your Website?
  • The "Ideal" E-Mail Newsletter Width
  • Review: Make Your Site Sell
Issue 56, May 1, 1999
  • Make Your Website Purposes Crystal Clear
  • How to Select a Good Domain Name or Two
  • Optimizing for Search Engines in Other Languages
  • Join Our New Affiliate Program
Issue 55, April 1, 1999
  • The Five Mutable Laws of Web Marketing
  • Cultural Clues: Tips to Tailor Your Business to Internet Culture
  • Understanding the Opportunities for Doing Business on the Web
Issue 54, March 1, 1999
  • Gateway Pages and How to Make Them
  • Review: WebPosition Gold 1.0
  • Outsourcing Search Engine Positioning
  • How to Get Listed in Yahoo
  • Don't Obsess over Search Engine Positioning
  • Search Engine Marketing Resources
Issue 53, February 1, 1999
  • Using Print Display Ads to Point to Your Online Brochure
  • Marrying Traditional Advertising to Online Sales
  • HTML E-Mail Newsletters
Issue 52, January 1, 1999
  • Multiple Streams of Revenue for Your Website
  • The Birth of the Euro and its Impact on E-Commerce
  • Rview: Business-to-Business Internet Marketing
  • Review: Using the Web to Compete in a Global Marketplace
Issue 51, December 1, 1998
  • The Five Circles of Relationship Marketing on the Web
  • Perseverance: the Web Marketer's Greatest Asset
  • The Top Seven Free E-zines For Growing Your Business
  • Review: StrikingItRich.com
  • Review: World Wide Web Marketing (Second Edition)
  • Review: Web Commerce
Issue 50, November 1, 1998
  • How to Advertise Your Site on a Slim Budget
  • Sidebar: Made-to-Order Banners
  • The E-Commerce Train -- Toot-Toot!
  • Seven Basic Principles about Doing Business on the Web
  • Web Marketing Today Turns Three in This Month
Issue 49, October 1, 1998
  • How to Get Higher in the Search Engines
  • Search Engine Resources
  • Review: Web by Design: The Complete Guide
Issue 48, September 1, 1998
  • The Lights Are On. Is Anybody Home? 8 Confidence Builders to Grow Your Online Business
  • Multi-Language Web Marketing Success
  • Review: Revnet MailKing 1.3.5
  • Review: 101 Successful Businesses You Can Start on the Internet
Issue 47, August 1, 1998
  • Navigation Systems for Business Websites
  • Sidebar: Server Side Includes (SSIs) and Navigation Systems
  • Review: Information Architecture for the World Wide Web
  • Review: WebDeveloper.com Guide to Search Engines
  • Generating Sales Leads with an Online Contest
Issue 46, July 1, 1998
  • Collecting and Using Data from Your Website Visitors
  • How to Get Customer Data AND Newsletter Subscriptions
  • Taking Privacy Seriously
  • Review: Larry Chase's Essential Business Tactics for the Net
  • Affordable Classified Ads in Web Marketing Today
Issue 45, June 1, 1998
  • How to Develop an E-Mail Newsletter
  • Sidebar: Mailing List Software
  • Advertise in our Newsletters or on Our Site
  • Email Marketing: Flash in the Pan or Replacement Technology?
  • Odds 'n' Ends
  • The Emperor's New Clothes
Issue 44, May 1, 1998
  • An Encouraging Word from the Editor
  • The FAQ Answer to 80% of E-Mail Overload
  • Review: Internet World Guide to One-to-One Web Marketing
  • Review: Net Results: Web Marketing That Works
Issue 43, April 1, 1998
  • Adding Value: The Key to Securing Links to Your Site
  • Are Affiliate Programs for You?
  • CPM Advertising vs. Revenue Sharing: How To Survive and Prosper
  • Our Site Made Web Pages That Suck
  • Review: Janal, Online Marketing Handbook
Issue 42, March 1, 1998
  • Promoting Your Business with Classified Ads
  • Sending Merged E-Mail Using Office 97
  • Important Book: Opening Digital Markets
Issue 41, February 1, 1998
  • Seven Debilitating Diseases of Business Websites (and their cures)
  • Using trace route to find slow nodes on the Internet
  • Review: WebTrends Log Analyzer 4.0
Issue 40, January 1, 1998
  • Book Brief: Guerrilla Marketing Online
  • How to Write a Compelling Web Page Title
  • Web Marketing Info Center Make-Over
  • The Globalization of the Internet
Issue 39, December 1, 1997
  • The Web Marketing Checklist: 23 Ways to Promote Your Site
  • Web Marketing Today Links changes
  • Review: Increase Your Web Traffic in a Weekend
  • Review: Measuring the Impact of Your Web Site
Issue 38, November 1, 1997
  • Second Anniversary Issue
  • Generating Revenue through Banner Ads on Your Website
  • Announcing Web Marketing Today Links
Issue 37, October 1, 1997
  • Using E-Mail with Your Company's Domain Name
  • Electronic Commerce Is Exploding
  • Book Review: Zeff & Aronson, Advertising on the Internet
Issue 36, September 1, 1997
  • Developing Sales Leads from Your Web Site
  • Web Commerce Today Targets Direct Online Sales
Issue 35, July 29, 1997
  • Get Yourself a Yellow Tie: Differentiating Your Business from Competitors on the Web
Issue 34, June 25, 1997
  • Increasing Visitor Flow to a Sluggish Website
  • How Valuable Is a Mall to the Merchant?
  • WilsonWeb 1997 Retail Commerce Awards for Excellence
  • WilsonWeb Retail Commerce Center
Issue 33, May 29, 1997
  • Making People Want to Buy in Your Retail Webstore
  • Article Reprint Policies
  • Introducing the WilsonWeb(TM) Retail Commerce Center
Issue 32, April 23, 1997
  • E-Mail and Web Marketing
  • Sidebar: Forms-to-Email CGI Programs
  • Book Notes: Webonomics by Evan I. Schwartz
  • Customs Issues with Global Shipping, by Paul Byrne
Issue 31, April 1, 1997
  • 4 Elements of a Web Marketing Philosophy
Issue 30, March 6, 1997
  • 11 Reasons Not to Have a Web Site
  • Web Marketing Today No-Host Dinner, March 13th
Issue 29, February 17, 1997
  • Save Money with Customer Support on the Web
  • Legal Audits of Web Sites by Michael Overly
Issue 28, January 27, 1997
  • Building Customer Confidence on the Web
Issue 27, January 6, 1997
  • How to Choose a Web Hosting Service (ISP) for your Business Web Pages
  • Accounting and Electronic Commerce, by James D. Snell
Issue 26, December 12, 1996
  • Web Marketing Where Content Is King
  • Merry Christmas, Tracy
Issue 25, November 25, 1996
  • Redesigning a Low Performing Web Site
  • Protecting Your Business Information from Web Theft
  • Book Notes: Vassos, Strategic Internet Marketing
Issue 24, November 4, 1996
  • Analyzing Your Web Site Traffic
Issue 23, October 14, 1996
  • 12 Elements in Planning Your Business Web Site
  • Book Notes: Bruce Judson, NetMarketing
Issue 22, September 22, 1996
  • Going Global with Your Business
  • Sidebar: Resources for Global Marketers on the Web
  • Making WMT Work for Everyone
Issue 21, September 7, 1996
  • What Web Merchants Should Know about Transaction Security
  • Sidebar: Public Key Cryptography
Issue 20, August 25, 1996
  • Our 10,000 Celebration
  • Web Interactivity and Customer Focus
  • Announcing the new Web Marketing Café
Issue 19, August 10, 1996
  • Billboard or Branch Office?
  • How to Apply Direct Response Methods to Get Results from Your Web Site, by Al Bredenberg
  • Presentation: Getting the Most from Your Web Site Investment, Chicago, September 20, 1996
Issue 18, July 27, 1996
  • Selling Products Directly on the Web
Issue 17, July 13, 1996
  • Marketing via E-Mail Newsletters and Mailing Lists
  • Sidebar: Mailing List Software
  • Announcing the Web Marketing Forum
  • Frequently Asked Questions about Wilson Internet Services
Issue 16, June 22, 1996
  • Using Banner Ads to Promote Your Web Site
  • Involvement Devices in Web Marketing, by Charles J. Duff
Issue 15, June 10, 1996
  • Should You Outsource Your Web Pages or Do Them Yourself?
  • Web Tales: Part 6--Our First Two Weeks in Webdom
Issue 14, May 25, 1996
  • Is Your Product a Good Candidate for Web Success?
  • Web Tales: Part 5--Opening Day
Issue 13, May 11, 1996
  • The Link Site Marketing Strategy
  • Gleanings from Spring Internet World 96 in San Jose
  • Web Tales. Part IV: The Medium Delivers the Message
Issue 12, April 27, 1996
  • Niche Marketing on the Web
  • How Many On-Line?
  • Web Tales. Part III: Content Issues
Issue 11, April 15, 1996
  • Give Something Away, Sell Something
  • Web Tales. Part II: Contracting for Web Pages at a Distance
Issue 10, April 1, 1996
  • Can Small Office, Home Office (SOHO) Entrepreneurs Really Compete with Big Corporations on the Web?
  • Web Tales: Part I -- To Be or Not to Be on the Web
Issue 9, March 19, 1996
  • Outgrowing a Simple Order Form, or How to Know Whether You Need a Shopping Cart Program?
  • Should You Locate Your Store in a Mall?
Issue 8, March 5, 1996
  • Multiple Doors of Entry
Issue 7, February 21, 1996
  • Why in the World Should Anyone Come to Your Web Site?
  • A Small Business Model, by Hank Heath
Issue 6, February 8, 1996
  • What's the Purpose of Your Web Site?
  • Does Your Company Need Its Own Web Server Computer?
Issue 5, January 22, 1996
  • The Marketing Potential of Web Site Forms
  • The Aroma of Rich Coffee
Issue 4, January 3, 1996
  • Does Your Business Need a Custom Domain Name?
  • Case Study in Web Marketing: Sierra Digital Communications, Inc.
Issue 3, December 4, 1995
  • How to Shop For a Local Internet Service Provider to Host Your Organization's Web Pages
Issue 2, November 20, 1995
  • How to Attract Visitors to Your Web Site
Issue 1, November 3, 1995
  • "How Much Can You Get On A Web Page?"
  • "8 Ways To Get Results From Your Web Site"
  • Book Review of Guerrilla Marketing Online, by Jay Conrad Levinson and Charles Rubin
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