Issue 44, May 1, 1998
Welcome to Issue 44 which goes out to 39,042 subscribers throughout the world.
I just got a call from the owner of a gift collectibles site. "What can I do to get more people to visit my site?" Sarah asks. I refer her to my article, The Web Marketing Checklist: 23 Ways to Promote Your Website. It's a pretty comprehensive digest of approaches. "I just don't have time to do everything I need to," she says.
"Just keep on doing what you can, day in and day out," I advise. With Web marketing, persistence counts. I understand better than some how there's not enough time. But to all my Web marketing friends around the world, I want to send some gentle encouragement. Don't give up. Keep on what you've been doing right, and try to add one more promising approach this season. Hang in there, my friend.
Odds 'n' EndsI'll be a speaker at Das Medienforum NRW 1998, June 14-17, 1998 in Cologne, Germany, sponsored by Forschungsinstitut für Telekommunikation Dortmund, a German e-commerce firm. If you live anywhere near Cologne, why don't you let me know. Maybe several of us can get together for coffee Sunday night, June 14 in Cologne. How about it?Advertise in our Newsletters or on Our SiteBeginning with this issue, we're allowing a little more space for advertising in Web Marketing Today -- and lowering prices just a bit. Ads in this issue, for example, reach more than 39,000 subscribers who have an interest in promoting their business on the Web. To find out more about e-mail and banner advertising on our site and in our publications, and to see a demographic profile look at http://www.wilsonweb.com/ads/ |
Review: Guide to One-to-One Web Marketing In this issue we review the Internet World Guide to One-to-One Web Marketing by Cliff Allen, Deborah Kania, and Beth Yaeckel (Wiley, March 1998). Read the review or purchase the book at a discount from Amazon.com.
The Largest E-Commerce Resource on the PlanetOur Web Commerce Today Research Room is the richest, most comprehensive electronic commerce resource available anywhere -- on the Internet or off. Every month we add 100 to 150 links to recent articles and resources to our collection -- and e-mail them to our Web Commerce Today subscribers. Our most recent issue examined how much you really need to spend on shopping-enabling software and infrastructure. We also had an up-to-date report on e-commerce in Europe and lessons learned by a online Irish gifts store. If you want to sell products directly on the Web, you need our resources.Review: Net Results Net Results: Web Marketing That Works by US Web and Rick E. Bruner (Hayden Books, 1998) is a brand new book that deserves your notice. Read our review or purchase the book at a discount from Amazon.com. |
