Welcome to Issue 45 which goes out to 39,685 subscribers throughout the world. June is here, a time to kick back, but also a time to plan your marketing efforts for the summer and fall. In this issue you'll learn how to develop a newsletter and use e-mail marketing. You'll find Kim Bayne's The Internet Marketing Plan helps you submit a plan to get your site budgeted for the fall.
Dr. Ralph F. Wilson, Editor
How to Develop an E-Mail Newsletter
One of the most effective ways of marketing your business is through an e-mail newsletter. It's the best way to stay in contact with site visitors. Though newsletters take a lot of work, they can be very rewarding. We'll explain the basics. Read the article
Here are the options available to you to begin your newsletter. We give you the lay of the land, from your own e-mail program, Majordomo lists, to outsourcing list serving to a third party. Read the sidebar
Odds 'n' Ends
I'll be a speaker at Das Medienforum NRW 1998 (http://www.medienforum.nrw.de), June 14-17, 1998 in
Cologne, Germany, sponsored by Forschungsinstitut für Telekommunikation Dortmund (http://www.ftk.de), a German e-commerce
firm. If you live anywhere near Cologne, why don't you e-mail me. Maybe several of us can get together for coffee Sunday night, June 14 in Cologne. How about it?
If you're interested in advertising in Web Marketing Today, you'll like our new opportunities -- and new prices. Ads in the e-mail version reach more than 39,000 subscribers who have an interest in promoting their business on the Web. To find out more about e-mail and banner advertising on our site and in our publications, and to see a demographic profile, look at http://www.wilsonweb.com/ads/
|
The Internet Marketing Plan
by Kim Bayne (Wiley, February 1997)
If you've been given the task of coming up with a written marketing plan
for the Web, this book may just save your bacon. Subtitled, "A Practical Handbook for Creating, Implementing and Assessing Your Online Presence," this book will take you through the process of outlining a marketing plan one step at a time. A companion diskette provides you with a set of helpful documents, forms, and spreadsheets. Although the process will take some time now, it will yield rich rewards in the future. You can order a copy at discount through Amazon.com.
Email Marketing: Flash in the Pan or Replacement Technology?
E-mail marketing expert Rosalind Resnick presents a convincing case that e-mail marketing is overtaking communication modes we've taken for granted. Read the article
A Consultant without Up-to-Date Knowledge Is Like "the Emperor's New Clothes"
Remember the fairy tale? When people saw the Emperor without clothes, they weren't brash enough to voice their thoughts. But inwardly they had doubts. Many of our readers serve as Internet Consultants, internal consultants for their businesses, free-lance consultants for small business, or designer/providers who help businesses set up their business websites. What do the people around you think about your grasp of Internet marketing and commerce?
Our job is to provide the information you need to stay up with this rapidly changing field, and to offer knowledgeable counsel to your clients. Each month we supply this kind of information to our Web Commerce Today subscribers. Last month for example our new Web marketing articles and resources totaled 134, e-mailed free to subscribers. Web commerce articles and resources totaled 140, e-mailed to subscribers. In addition our Web Commerce Today newsletter provides helpful, hands-on articles on how to do commerce over the Web.
Our Web Commerce Today Research Room is the richest, most comprehensive electronic commerce resource available anywhere -- on the Internet or off.
If you haven't already subscribed to Web Commerce Today, you owe it to your business, to your clients, to your job. A full year's subscription is only $49.95. Click here to learn more. http://www.wilsonweb.com/wct/
|
