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Issue 48, September 1, 1998
Inspiring Confidence in Your Web Business


Dr. Ralph F. Wilson, e-commerce consultant Welcome to Web Marketing Today, Issue 48, which is e-mailed to 46,247 subscribers around the world. This month we are focusing on the theme "Inspiring Confidence in Your Web Business."

The Lights Are On.
Is Anybody Home?

8 Confidence Builders to Grow Your Online Business
A major obstacle to your online business is the visitor's impression of whether you're really a legitimate business. This article discusses the eight questions visitors are asking themselves, and ways to upgrade your site to answer them. Read the Article.

Multi-Language Web Marketing Success

A Profile of The Adlon Hotel, Stockholm
Bill Dunlap outlines the marketing plan to attract business travelers to a hotel in Sweden. You'll find techniques for marketing to the multiple languages in Europe. Read the Article.

Advertise on a Portal Site

Web Marketing Today is considered the premier portal site for small- to medium-size businesses seeking to promote their business on the Web. We're not Yahoo, but many of our visitors return again and again on their way to the vast amount of information we link to on our site. If your company needs to reach this market, then you won't find a better place to advertise than Web Marketing Today site banner ads and e-mail newsletter. Full information is available on our site.
MailKing

Review: MailKing E-Mail Merge Software

We're quite impressed with Revnet's MailKing 1.3.5 e-mail merge software. Marketers can use this to send personalized messages to the customers and prospects in their contact manager or database. The price is $99 for a lot of functionality. Read the Review.

Review: 101 Successful Businesses You Can Start on the Internet

101 Businesses You can Start on the Internet Have you ever wondered what kind of Internet business you should start in order to make money? We review Dan Janal's book that profiles 30 key business models and gives examples. Read the Review.

A Call for Articles

Interested in seeing your article in Web Marketing Today or Web Commerce Today? Take a look at the writers' guidelines. We're looking for the finest authors in the field of Web Marketing. Read the Guidelines.

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  • We feature practical, hands-on articles that explain how to understand and implement the complexities of e-commerce. You receive the e-mail edition each, but can browse through all the back issues online, too.
  • Each month you receive via e-mail about 100 to 150 links to new articles and resources on e-commerce.
  • You have full access to our Electronic Commerce Research Room which contains links to 1,500+ articles and resources on e- commerce, by far the largest resource on e-commerce on the Web.
We also send a freebie to say thanks to our Web Commerce Today subscribers. They don't pay for it; we just send it along free: from 75 to 125 links each month of new Web Marketing articles and resources. This helps you keep up with the latest in online marketing.

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