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Issue 49, October 1, 1998
Search Engine Positioning


Dr. Ralph F. Wilson, e-commerce consultant Welcome to Web Marketing Today, Issue 49, which is e-mailed to 48,349 subscribers around the world. This month we are focusing on the theme "Search Engine Positioning."

How to Get Higher in the Search Engines

Theme: Search Engine Positioning With tens of millions of websites, it's no wonder that you're having trouble being found. Is it possible to raise your site's ranking in the search engines? The answer is Yes, but it is neither simple, inexpensive, nor without controversy. In this article we examine the problem, as well as some high and low tech solutions to using "gateway" pages to raise a site's ranking. Read the Article.

Search Engine Resources

A Gracious Endorsement

Here's an endorsement from one of our readers:

"I subscribe to more than 50 Web marketing newsletters, all of them free, except Web Commerce Today. If someone were to put a gun to my head and tell me that I could only keep ONE of them, it would be Web Commerce Today. Thanks, Ralph, for your awesome efforts and a truly useful newsletter. I don't know how you do it, but I'm glad you do. I know that my site is more successful because of you." -- Ken Evoy, kevoy@goodbytes.com

What is the difference between Web Marketing Today and Web Commerce Today?

Subscribe to WCT online and read the current and past issues, as well as gain access to thousands of articles in our Electronic Commerce Research Room. Thank you.

E-Mail to the Editor

You mentioned in your article "The Lights Are On. Is Anybody Home?" to keep the site current and up to date, with graphics and animation.

I have an older computer and would like to access the web to its maximum, but most business sites have forgotten that people like me have money to spend. Just maybe not on our computers. (If it works why spend the extra money and just buy something else.)

Mat I suggest that website builders allow access for us who browse in text or cannot run Java, to have a link to access without animation or graphics and let us access secure pages without having to have Java, and to include a page for access without frames. Also a text alternative to picture maps is important, since some of use like to browse without pictures.

After all why risk losing a potential customer.

Respectfully, Donna Sagle


Articles Desired

We're always looking for high-quality "how-to" articles for Web Marketing Today from people who practice what they preach. If you have an article idea, why don't you e-mail me at articles@wilsonweb.com. Writers guidelines may be found online
Web by Design: the Complete Guide

Web by Design:
the Complete Guide

We predict that Molly E. Holzschlag's 900-page book will become a standard work on website design. You'll learn principles of design, working with images, using color, layout tricks, and find a helpful appendix. Read the Review. Purchase a copy at discount.

Odds 'n' Ends

Christmas Banner Advertising space is available at the Christian Articles Archive Christmas Section at $15 CPM. In November and December the site receives thousands of visitors per day. More information available online

Snap.com Snappy Listing. We were honored this month by the listing of our Web Marketing Today site by the new search engine Snap. They said, "Wilson publishes a top-notch newsletter to keep you current on the industry. It contains an overwhelming number of resources related to Web marketing ... A necessity for both newcomers and veterans to e-commerce."

A valuable advertising demographic. Web Marketing Today (e-mail edition) has a significant small business demographic component. Our site and newsletter have been selected in the past for advertising by American Express, CyberCash, Hoovers, iCat Corp. and many smaller companies seeking to target our readership. Demographic profile and info available online

Super Anniversary Next Month. Our November 1, 1998 edition will be a happy conjunction of the stars -- Issue 50 of Web Marketing Today, our third anniversary, and subscribership teetering at the edge of 50,000. We'd like to print some brief testimonials of what Web Marketing Today has meant to your business. Please send them to wmt-thanks@wilsonweb.com. We look forward to hearing from you.

Computer Currents Award

Computer Currents, 9/8/98 We're especially honored this month by the inclusion of Web Commerce Today in Computer Currents' annual Vintage Web Sites of '98 issue (September 8, 1998). WCT received the most text of all of the e-commerce sites mentioned. The text reads,

"Web Commerce Today (www.wilsonweb.com/research/). This large site from a business publisher offers loads of links, articles, and reviews on all topics related to online commerce, from software tools to security standards to accepting digital checks to optimizing sales through Web design. WCT takes the broad view of e-commerce, addressing not only traditional retail but associates programs, auctions, business-to-business selling, and many other sales approaches under the mushrooming "commerce" moniker. The site promotes a $49.95 yearly subscription to the e-mail (text only or HTML) magazine, which also includes access to back issues and the site's Electronic Commerce Research Room, a compendium of links to even more e-commerce articles."


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