Issue 50, November 1, 1998
Marketing on a Slim Budget
Marketing on a Slim Budget
Welcome to Web Marketing Today, Issue 50, which is e-mailed on this its Third Anniversary, to 50,641 subscribers around the world. Information about advertising in this e-mail newsletter can be found at http://www.wilsonweb.com/ads/
How to Advertise Your Site on a Slim BudgetYour company's budget for Web marketing is tight indeed, but you know you need to spend some money to promote your site. This article differentiates branding from direct marketing, and outlines six cost-effective ways to market your site. Read the Article.
Sidebar: Made-to-Order BannersSome kinds of marketing require an effective banner ad. Here are pointers for do-it-yourselfers, as well as those who want to outsource this extremely vital element of your site promotion. Read the Article.Seven Basic Principles about Doing Business on the WebDana Blankenhorn, well-known e-commerce author and columnist tells us the essentials you need to even think about an online business. You might try a free subscription to his weekly A-Clue.com newsletter. It's pulls no punches; you'll learn a lot. Read the Article!
WMT Turns 3 in NovemberThree years ago this week, Web Marketing Today was born with e-mail distribution to 200 contacts. With Issue 50, its circulation now exceeds 50,000. Author Dan Janal termed "perhaps the largest and most popular marketing newsletter on the Web." Read Our Anniversary Reflections.
E-Mail to the EditorWe've had several letters this month, including tips on search engine positioning, and agreements about the excesses of site design. Read the E-Mail.Articles DesiredWe're always looking for high-quality "how-to" articles for Web Marketing Today from people who practice what they preach. If you have an article idea, why don't you e-mail me at articles@wilsonweb.com. Writers guidelines may be found online. We no longer accept multiple submissions.
Thanksgiving Is Coming
If you'd like to read an article that helps put you in the mood for Thanksgiving Day, why don't you sample some of those in our Christian Articles Archive. All about the Mayflower, and Pilgrims, and Squanto. You'll enjoy these articles, and maybe share some with your family.
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The E-Commerce Train. Toot - Toot!
The e-commerce train is roaring down the track. Those who don't learn quickly to sell products directly on their site will be left behind by those who do.
Our sister periodical Web Commerce Today focuses on selling products directly over the Web. It has the practical, hands-on approach we're known for. Your annual subscription of $49.95 gets you 12 packed issues e-mailed to you, links to 100+ e-commerce articles and resources e-mailed to you each month, and access to our E-Commerce Research Room, the largest collection of e-commerce resources any place on the planet. Plus -- as a no-charge freebie -- we e-mail the 100+ Web Marketing Links before they're placed in the Web Marketing Info Center to help you keep up. Don't YOU need to learn about e-commerce? Subscribe to WEB COMMERCE TODAY this day at http://www.wilsonweb.com/wct/ You'll be glad you did. -- Dr. Ralph F. Wilson, Editor Odds 'n' EndsFeatured in Yahoo! Internet Life
Our site was featured in Yahoo! Internet Life's "Ask the Surf Guru" for October 19, 1998 It says "For more insight on crafting a noteworthy newsletter, you might check out "Marketing via E-Mail Newsletters and Mailing Lists". 
"Written by Dr. Ralph Wilson, the pinball wizard of Web marketing, the piece fills in the fine points of making sure your newsletter doesn't read like the phone book." Now I'm not exactly sure what a "pinball wizard" is, but....
NETrageous ResultsThis month I was also interviewed by Audri Lanford for NETrageous Results, October 1998 in "Secrets of a Web Marketing Pioneer Revealed!" Thank you, Audri, for conducting an enjoyable interview. Sprechen Sie Deutch?As part of a special licensing arrangement, one of our articles has appeared as Die vier Elemente einer Web Marketing Philosophie on the FTK site in Dortmund, Germany.
Other awards this month
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