Issue 51, December 1, 1998
Relationship Marketing
Relationship Marketing
Welcome to Web Marketing Today, Issue 51, which is e-mailed to 53,000 subscribers around the world. Information about advertising in this e-mail newsletter can be found at http://www.wilsonweb.com/ads/
Five Circles of Relationship Marketing on the WebWeb marketing at its best involves building relationships with customers. In this article, Dr. Wilson discusses the five circles in which you should market: (1) the world, (2) the community, (3) the website, (4) the first-time customers, and (5) the regular customers. Read the Article.
Perseverance: the Web Marketer's Greatest AssetWeb marketing can be discouraging, and some online businesses don't take off immediately. Here's a brief but timely article by marketer Muhammad Lee on not giving up. Read the Article.The Top Seven Free E-zines For Growing Your Business Online in 1999We're glad you've found Web Marketing Today, but here are six other marketing e-zines you should know about offering idea-food for your business. Read the Article!
Odds 'n' EndsJim Sterne's World Wide Web Marketing (Second Edition) book has nice words to say about our site: "Dr. Ralph F. Wilson's amazing compendium of pointers and articles and advice and, yes, more. Especially valuable for the small-business person." (p. 380) |
Wave of Marketing BooksThis month we're reviewing three marketing books. You'll want to pick up some of these.StrikingItRich.comby Jaclyn Easton (CommerceNet Press, November 1998). Subtitled "Profiles of 23 Incredibly Successful Websites You've Probably Never Heard Of." You won't want to miss this. I consider it "my pick for the most important Internet book for small business in 1998." Read the review.
World Wide Web Marketing (Second Edition)by Jim Sterne (John Wiley & Sons, November 1998). This is an excellent introduction to Web marketing for someone who's just getting started with the Internet. Read the reviewWeb Commerce: Building a Digital Businessby Kate Maddox with Dana Blankenhorn (Wiley, 1998). A tremendous book about developing a strategy to sell online. Read the review
E-Commerce Is Huge this ChristmasSooner or later you're going to need to learn how to sell products directly over the Web. And our sister publication Web Commerce Today is there to help you. Your $49.95 subscription provides access to our exclusive E-Commerce Research Room with links to 1,500+ e-commerce articles and product reviews. Web Commerce Today is e-mailed to you each month, along with links to 100+ new e-commerce articles and resources. Take a look at some of the topics we've covered in past issues. Why don't you subscribe today? (http://www.wilsonweb.com/wct/)
Christmas Is Coming
Would you like to shed some of the materialism of the season and get in tune with the real meaning of Christmas. You'll find a number of articles and short stories I've written in the Christmas section of the Christian Articles Archive. One of my favorites is "Joseph's Letter Home".
It's my way of saying to all my friends, in small businesses and huge corporations around the world -- Merry Christmas! May God bless you at this time of the year. |
