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Issue 53, February 1, 1999
Site Promotion via Traditional Ads


Welcome to Web Marketing Today, Issue 53, which is e-mailed to 58,504 subscribers around the world. Information about advertising in this e-mail newsletter can be found at http://www.wilsonweb.com/ads/
Dr. Ralph F. Wilson, e-commerce consultant

Using Print Display Ads to Point to Your Online Brochure

Sometimes online business owners get web-only blinders on. One of the most effective ways to promote your business is using an online brochure in tandem with traditional display ads. Read the Article.


Marrying Traditional Advertising to Online Sales

How do you compete on the Web against the huge online stores? By exploiting niches using small display ads in print media. Here's how. Tips also for one-product promotions. Read the Article.

Letter to the Editor

One of our readers offers a different slant on the Euro and the competition that it will engender. A response to last month's article. Read the Letter


Advertising in Web Marketing Today

If you have a product or service needed by companies seeking to promote their business on the Web, there's no better place to advertise than Web Marketing Today e-mail newsletter. We offer two sponsorships per issue, one before and one after the first article. You can find full information and demographic information on our readers online. We have a few spots still open in the next few months, though spaces are filling up fast. http://wilsonweb.com/ads/


Telephone Consulting

When you're stuck, it's sometimes helpful to talk it through with someone who has had some experience. One of the services I provide is telephone consulting. Before I start the "clock" for my one hour minimum fee, I spend a few minutes with you to make sure I'll be able to help with your particular need. Perhaps I could help critique an online business plan or walk through a website with you making constructive suggestions.

WMT Dinner at Spring Internet World 99 in LA

Spring Internet World 99 - Los Angeles
I'd like to meet you at a no-host dinner for Web Marketing Today readers on April 14 in conjunction with Spring Internet World LA. Why don't you make plans to come.

HTML E-Mail Newsletters

You've seen plain ASCII text newsletters. Now Dana Blankenhorn gives us his take on how to publish an HTML newsletter. Read the Article.


Equipping Your Site for Online Sales

Are you interested in selling products online? Thousands of smaller merchants are moving to the Web this year so they'll be positioned for sales next Christmas. We can help.

We've been developing online stores for the past three years, and share our knowledge in a sister publication, Web Commerce Today. Your $49.95 subscription provides access to our exclusive E-Commerce Research Room with links to 1,500+ e-commerce articles and product reviews. Web Commerce Today is e-mailed to you each month, along with links to 100+ new e-commerce articles and resources. Take a look at some of the topics we've covered in past issues. Why don't you subscribe today?


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