Welcome to Web Marketing Today, Issue 54, which is e-mailed to 60,112 subscribers around the world. Information about advertising in this e-mail newsletter can be found at
http://www.wilsonweb.com/ads/
You'll find a series of articles about search engine positioning through gateway or doorway pages. We think this will answer some of your questions.
Gateway Pages and How to Make Them
Gateway or doorway pages are webpages that are specially tuned to score high for a particular search word or search phrase, on a particular search engine. This article will give you the whys and wherefores, along with a few examples.
Read the Article.
Outsourcing Search Engine Positioning
Search engine positioning is harder than it seems -- even with excellent software. Dr. Wilson explains how to select a competent contractor to make and maintain gateway pages for you.
Read the Article.
Search Engine Marketing Resources
We link to dozens of articles and resources that will guide you in positioning your site on the search engines. Everything from META tags to search engine peculiarities. See the resource
Odds 'n' Ends
Web Marketing Today was mentioned recently in "Small Business Computing" and "Book Marketing Update." We were also included in Scott Owen's BestEzines.com site. Thank you!
The cumulative links of our Web Marketing Info Center and E-Commerce Research Room now total just over 4,000 articles and resources. It's an honor to host this, the largest information resource of its kind anywhere on the Web.
Our circulation went over 60,000 with this issue, thanks to you, our faithful readers.
Advertising in Web Marketing Today
If you have a product or service needed by companies seeking to promote their business on the Web, there's no better place to advertise than Web Marketing Today e-mail newsletter. We offer two sponsorships per issue, one before and one after the first article. You can find full information and demographic information on our readers online. We have a few spots still open in the next few months, though spaces are filling up fast. http://wilsonweb.com/ads/
Telephone Consulting
When you're stuck, it's sometimes helpful to talk it through with someone who has had some experience. One of the services I provide is telephone consulting. Before I start the "clock" for my one hour minimum fee, I spend a few minutes with you to make sure I'll be able to help with your particular need. Perhaps I could help critique an online business plan or walk through a website with you making constructive suggestions.
Review: WebPosition Gold
WebPosition Gold 1.0 was released March 1st. Here's Dr. Wilson's careful analysis and review. WP Gold is the sort of software needed to develop high ranking gateway pages. Read the Review. You may also Download a Free Trial Copy of WP Gold.
Don't Obsess over Search Engine Positioning
Some people spend nearly all their time tweaking gateway pages just so, in order to get a higher search engine rank. Lighten up! Here's why.
Read the Article.
How to Get Listed in Yahoo
Author Ken Evoy, M.D., explains what you need to do to get listed properly in Yahoo. While it's not technically a search engine, it will bring more traffic if yout site is correctly linked there. Read the Article.
WMT Dinner at Spring Internet World 99 in LA
I'd like to meet you at a no-host dinner for Web Marketing Today readers on April 14 in conjunction with Spring Internet World LA. Why don't you make plans to come.
Praise from Our Paid Subscribers
We're always delighted when subscribers to our paid newsletter, Web Commerce Today say nice things. Here's a sampling:
"I am just starting up an Internet business. We hope to be on line early in the New-Year. I'd like to compliment you on your news letter. I read it all thoroughly. In an industry that sometimes seems senseless, it helps me make sense of it all!" -- Peter Hart
"Your newsletter has been the single best source of information for me as we have grown http://www.zZounds.com into a seven figure (and climbing fast) business. I say that even though I subscribe to and read all the major business magazines, and every online newsletter and zine I can find that has anything intelligent to say about e-commerce. I very much appreciate the way your editors cut through the flow of information and deliver the good stuff. -- Ray Campbell
